Devoted Talks podcast

Lessons from a AAA Launch Gone Wrong | Bret Robbins | Devoted SpeakEasy Ep38

9/30/2025
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56:28
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Bret Robbins, Creative Director behind Dead Space and Call of Duty, joins Devoted SpeakEasy to share the unfiltered truth about creating a brand new AAA IP.

šŸ”— Check out Brett on LinkedIn: https://www.linkedin.com/in/bret-robbins-a91a3350/


TIMECODES:

0:00 - Intro

0:42 - Get to Know Bret Robbins

2:41 - The Early Days of Dead Space

6:17 - Breaking Through a Crowded Market

20:08 - Creative Role vs Leading a Company

31:08 - What Worked When Scaling a Studio

43:27 - How to Build a Successful New IP

48:16 - AI in Game Development

50:02 - A Success Story

53:01 - Blitz Round: Rapid Fire Q&A!

55:33 - Ending


šŸŽ® What you will learn in this episode

• Why launching a new IP is tougher than ever

• The two things that make or break any game: a clear vision and a battle-tested team

• How timing and market noise buried Immortals of Aveum

• Lessons on early marketing, community building, and showing work in progress

• How tight budgets and real constraints can spark better design

• Remote versus in-studio production and what actually works for creative teams


šŸ‘‰ Subscribe for more SpeakEasy episodes with game industry leaders and visit Devoted Studios to learn how our strike teams help studios ship ambitious games faster. → https://devotedstudios.com/Ā 

šŸ”— Follow Devoted Studios on Social Media:Ā 

šŸŽØ Artstation: https://www.artstation.com/devoted-studiosĀ Ā 

šŸ”— LinkedIn: https://www.linkedin.com/company/devotedstudiosĀ Ā 

šŸ“˜ Facebook: https://www.facebook.com/devotedstudiosĀ Ā Ā 

🐦 Twitter: https://x.com/devotedstudios_  

šŸ’¬Discord:Ā  https://discord.gg/6x46SWhCĀ Ā 

šŸ’» Visit the website: https://www.devotedstudios.comĀ Ā Ā Ā Ā 

#GameDevelopment #gamedev #AAA #newIP #DevotedSpeakEasy #BretRobbins #DeadSpace #gameindustry #AAAGames #DevotedStudios #CoDevelopmentStudios #GameCoDevelopment

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