The Modern India's Podcast podcast

The Modern India Podcast #84 - India's New Music Market: Opportunities For Norway

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India is one of the world’s largest and fastest-evolving music markets – but what does it take to succeed there?
In this episode of The Modern India Podcast, we speak with Roochay Shukla, Head of Creative & International Marketing for India and South Asia at Believe and international advisor on India for Music Norway.

We explore where the opportunities are for Norwegian artists and music companies, how India’s music business differs from Europe, the importance of local partners, streaming and live music – and what a successful market-entry strategy can look like.

If India is on your radar, this episode is a great place to start.

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