[ENG] Discovery F***ups: epic fails, priceless lessons | Przemek Szustak | WaysConf 2024

ResOps w służbie badaniom - czym jest, jak z nim pracować i co on nam dajeOd kilku lat termin Research Ops pojawia się w Polsce coraz śmielej w kontekście organizacji badań. I bardzo dobrze, bo to, co się za nim kryje daje mnóstwo możliwości w ulepszaniu i usprawnianiu procesów badawczych oraz przepływów pracy w organizacjach. Jakie są najbardziej popularne modele ResOps? Z jakich elementów się przeważnie składają? Jak te elementy możemy odkodować i pracować na nich w swoich firmach? Czy warto/nie warto w tym samym czasie pracować na wszystkich elementach tej układanki? Czym charakteryzujesię dobre badanie? Odpowiedzi m.in. na te pytania znajdziesz w tej prelekcji, która dodatkowo wzbogacona będzie o realne i sprawdzone w boju praktyki rynkowe w zakresie wybranych elementów ResOps.

Research hacking. Jak chcieliśmy zrekrutować respondentów i UPS! 💣 zbudowaliśmy zaangażowaną społecznośćNasza opowieść jest o tym, jak zaskakujące bywają efekty współpracy zużytkownikami. Podzielimy się z Wami historią, jak rekrutacja respondentów do badań UX niespodziewanie przerodziła się w zaangażowaną społeczność franczyzobiorców Żabki skupioną wokół technologii. Ta początkowo niewielka grupa przekształciła się wewspółtwórców swojego cyfrowego środowiska pracy, aktywnie uczestnicząc w całym, ciągłym procesie badawczym. To opowieść również o tym, jak dzięki autentyczności i zaangażowaniu pozyskiwać bezcenne dane przy zerowym koszcie. Dołożyliśmy do tegoelement grywalizacji i zyskaliśmy ambasadorów aplikacji biznesowych! Nasza historia pokazuje, jak początkowe wyzwanie może przerodzić się w wartość strategiczną, wzbogacając badania UX i pogłębiając zrozumienie potrzeb użytkowników w niszy, jaką są narzędzia B2B.

Dobre praktyki prowadzenia projektów odkrywczych. Przywództwo, cykl życia, zespół, innowator.

More and more companies are hiring their first ever UXR and this trend will continue in the upcoming years. But being the first researcher at a company is a very special type of challenge. Being the 1st UXR is not just being a “finder”, it’s being a builder: you need to build the infrastructure, the culture and the relationships. In this talk, I’d like to explore what it means to be a builder and how can you get started on this journey.

Navigating the complexities of product development can be daunting, especially when teams lack a complete picture. This session explores the ORCA method, an object-oriented approach that bridges the gaps left between research and design by traditional frameworks. Attendees will dive into real product scenarios, discovering how OOUX and ORCA can be applied from different angles. By understanding system pieces and relationships, teams can improve planning, enhance data strategies, and be confident with designs that align with user thinking. Attendees will learn the principles of Object-Oriented UX (OOUX) and how ORCA fosters a shared understanding, leading to intuitive solutions and efficient development processes. This approach ensures seamless collaboration among product managers, designers, data analysts, researchers, content designers, and engineers, resulting in intuitive solutions and efficient development processes.

Atomic Research is a simple but powerful process which allows you to get richer insights from your research, combine with existing learnings, and makes it easy to share and discover knowledge in a large organisation.The creator of this process, Daniel Pidcock, will be talking through the process, how it came about, and some tools you can use to implement it in your own work. With time for Q&A at the end.

UX & AI: About collaboration between Product Designers and Data ScientistsAs technologies evolve and AI-powered products become more present, UX designers encounter new types of challenges. Data introduces a new layer to the product experience for users. Thus, in addition to collaborating with software developers, designers now also need to work with data scientists. Based on my academic and industry research, I will share insights about this type of collaboration. I will also explore the differences in the daily workflow with data scientists and software developers, highlighting key skills designers need to learn to increase their effectiveness in this process and shape better products.

This talk is will show you how to teach research. It isn't a talk about 'how you should conduct research' or a typical university lecture on research methods, but instead will provide senior researchers with the tools and confidence to up-skill the rest of their team - and ideally company - on all things research. We're all aware that there is a movement for democratising research, but we need to use the right methods to allow our non-research colleagues to appreciate why, how, and when to conduct research themselves. This talk will help you convince non-researchers to learn research skills, whilst coaching you on the best way to engage non-researchers in up-skilling. The talk will give a context to the idea of democratizing research before providing a framework for teaching research, alongside case-studies and other sources to help illustrate its points.

Gaslight, gatekeep, girlboss! What went wrong in relations between product, design and research people We are not planning a roast. Nor rant. But there will be some drama, cause the tension between research, design and product people is getting out of control - and discussions on Teresa Torres’ “Continous Discovery” seem to be a symptom, not a source of the problem. Through our dynamic duet, we want to protect the world from devastation and unite all the people within the product nation. We will go through several fail (or near-fail) stories to identify the main problems in relations between research, design and product people. Key topics we plan to include: - What is the real goal of design/product research, and why “mitigating risks” or “building product backlog” are the tips of the same iceberg that might sink our Titanics? - Where lies the green area between gatekeeping research and fully democratizing it, and why do none of the extreme approaches work? - What are the most useless results that researchers can bring to the table, and what is the most thoughtless thing that designers and product managers can do with valid results? - Why are the easiest methods used in the ways textbooks intended not enough, and when do you need researchers with more complex techniques to gain deeper knowledge? - Why both researchers and designers/product managers are so eager to participate in research theatre with magic formulas (You only need to test with 5 users) and tools of wizardry (Let’s create personas, empathy maps, and customer journeys without research) instead of valid methodology? We believe that synergy between different product areas is possible and are willing to share our approach tested in complex research and design projects (often completed with external research partners) for industries such as mobility, insurance, banking, and retail.

Let's talk about "Discovery F***ups" - real stories of product discovery gone wrong (from my previous roles and others). We'll dive into fascinating, sometimes funny, sometimes scary examples from the trenches. But these aren't just fails; they're gold for learning. By looking at these mess-ups, we'll pull out valuable lessons to boost your product discovery game. Expect engaging stories, practical tips, and a fresh take on learning from mistakes in the product world. No sugarcoating, just real talk about real failures and the priceless lessons they teach us.