Episode 33: Part 2 - Interview with Isaac Simpson

<p>In this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an office environment. </p><p>At the close of this podcast Chris acknowledges the unprecedented interruption current public health concerns have had on the Experiential Marketing and Events industry.&nbsp;&nbsp;</p><p>The Demystifying Data Podcast will be on hold for the next four to six weeks while we, along with our Clients, regroup, re-organize, and prepare to come out of the current situation stronger than ever.</p><p><strong>Links of Interest</strong></p><ul><li>Slack – <a href="https://slack.com/" target="_blank">https://slack.com/</a></li><li>Sneek – <a href="http://sneek.io/" target="_blank">http://sneek.io/</a></li><li>Google Business Suite - <a href="https://gsuite.google.com/" target="_blank">https://gsuite.google.com/</a></li></ul><p><br></p>

<p>In this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting.&nbsp;All of this as a method toward the goal of identifying what is working well (you can do more of that) and what isn’t (so you can do less).</p><p>This episode focuses on common field staff recapping metrics such as attendance, hours of activation, and number of consumers sampled.&nbsp;Data interpretation techniques are discussed and direction given to agency managers on using data to identify best practices and challenges.</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://portma.com/browse-reports/" target="_blank">PortMA’s Library of Industry Benchmarks Reports</a> </li><li><a href="https://portma.com/browse-reports/all-available-benchmarks/" target="_blank">The Benchmarks PortMA Focuses on</a> </li><li><a href="https://portma.com/browse-reports/agency-resources/" target="_blank">Improving your Agency’s In-house data practices</a> </li></ul><p><br></p>

<p>In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”</p><p>In this this second part Chris and Isaac dive deep into measurement.&nbsp;Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works.&nbsp;&nbsp;</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://isaacsimpson.com/" target="_blank">Isaac Simpson</a> </li><li><a href="https://experiencenve.com/" target="_blank">NVE </a></li><li><a href="https://futureparty.com/" target="_blank">The Future Party</a> </li></ul>

<p>In this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called <a href="http://www.futureparty.com/" target="_blank">The Future Party</a>.&nbsp;</p><p>In this interview, it is all about Influencer Marketing, the maturing of the market, and how agencies were built to support the Influencer marketing world. Isaac has some great thoughts about the agency model best way to deliver this type of service is still in development.&nbsp;</p><p>They also talk about the tools on how to find the right Influencers, what advertising is doing in this market, with a few case studies.</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://isaacsimpson.com/" target="_blank">Isaac Simpson</a></li><li><a href="https://experiencenve.com/" target="_blank">NVE</a></li><li><a href="https://futureparty.com/" target="_blank">The Future Party</a></li><li><a href="https://www.instagram.com/insta_repeat/?igshid=p7z9g85q09h9" target="_blank">Instagram: insta_repeat</a></li></ul><p><br></p>

<p>In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done.&nbsp;</p><p>A couple of examples discussed include:&nbsp;</p><ul><li>On-Premise interviews with consumers at bar/ sampling events</li><li>In-depth Interviews with the trade/ bartenders&nbsp;</li><li>The use of “Bounce Back Cards” to gather survey responses from consumers and bartenders</li><li>Menus placement for spirit brands, how to analyze it, and what insights are gained</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="http://www.portma.com" target="_blank">PortMA’s new website</a> -</li><li><a href="https://portma.com/browse-reports/?industry=Alcoholic%20Beverage" target="_blank">Adult Beverage Sampling Benchmarks Publications</a></li></ul>

<p>In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder &amp; president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’</p><p><br></p><p><strong>Links</strong></p><ul><li><a href="https://www.steve-randazzo.com/" target="_blank">Steve Randazzo</a> </li><li><a href="https://promotion1.com/" target="_blank">Pro Motion</a> </li><li><a href="https://www.instagram.com/promotionexperiential/" target="_blank">Pro Motion’s Instagram </a></li><li><a href="https://www.duckbrand.com/" target="_blank">Duct Tape</a> </li><li><a href="https://www.instagram.com/explore/tags/ducktapefestival/" target="_blank">Avon Duct Tape Festival</a> </li></ul><p><br></p>

<p>In this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder &amp; president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t all that social.&nbsp;&nbsp;</p><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.steve-randazzo.com/" target="_blank">Steve Randazzo</a></li><li><a href="https://twitter.com/steverandazzo" target="_blank">Steve’s Twitter</a></li><li><a href="https://promotion1.com" target="_blank">Pro Motion</a> </li><li><a href="https://twitter.com/promotioninc" target="_blank">Pro Motion’s Twitter</a> </li><li><a href="https://www.instagram.com/promotionexperiential" target="_blank">Pro Motion’s Instagram</a> </li></ul>

<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull.&nbsp;&nbsp;&nbsp;</p><p>In this episode of Demystifying Data Chris talks with David on what they saw and thought when walking around the floor of CES.</p><ul><li>Delta –Technology trends intended to improve travel.</li><li>Television –The evolution of TV and Audio technology will be the recreation of what the director and artist intended.</li><li>Automotive - Flexible screens and heads-up display in cars.</li><li>Why a market researcher should attend CES.&nbsp;</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.ces.tech/" target="_blank">CES 2020</a></li><li><a href="https://engagious.com" target="_blank">Engagious </a></li><li><a href="https://engagious.com/podcasts/" target="_blank">The Engagious Podcast</a></li><li><a href="https://engagious.com/insights-association-podcasts" target="_blank">Audible Insights</a></li><li><a href="https://news.delta.com/delta-ces" target="_blank">Delta at CES 2020</a></li><li><a href="https://www.sony.com/electronics/360-reality-audio" target="_blank">Sony 360 Reality Audio</a></li><li><a href="https://www.reuters.com/article/us-tech-ces-screens/vehicle-screens-go-super-sized-at-ces-as-tech-catches-up-idUSKCN1P32M9" target="_blank">Vehicle Screens</a></li></ul>

<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull.&nbsp;&nbsp;</p><p>In this episode of Demystifying Data Chris talks with David about the interesting take-aways from the conference.</p><p> 1. Last 10 years and the next 10 years of electronics and how that impacts marketing</p><p> 2. 5 G, the Impossible Burger and flying cars</p><p> 3. How a toothbrush is going to change the world</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.ces.tech/" target="_blank">CES 2020</a> </li><li><a href="https://engagious.com" target="_blank">Engagious </a></li><li><a href="https://engagious.com/podcasts/" target="_blank">The Engagious Podcast</a> </li><li><a href="https://engagious.com/insights-association-podcasts" target="_blank">Audible Insights</a> </li><li><a href="https://www.geek.com/tech/ces-2020-oral-b-colgate-and-fasteesh-unveil-smart-toothbrushes-with-ai-vibration-modes-1815446/" target="_blank">Oral B IO</a> </li><li><a href="https://impossiblefoods.com/" target="_blank">Impossible Burger</a> </li></ul>

<p>This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas.&nbsp;Prior to each CES (for the last 10 years) the conference producers put on a research conference.&nbsp;&nbsp;</p><p>This episode of Demystifying Data is a review of the keynotes from that research conference where industry leaders summarized 20 years of consumer tech: Where has it been the past decade and where will these be going the next decade.</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.ces.tech/" target="_blank">CES 2020</a></li><li><a href="https://www.geek.com/tech/ces-2020-oral-b-colgate-and-fasteesh-unveil-smart-toothbrushes-with-ai-vibration-modes-1815446/" target="_blank">Oral-B IO</a></li></ul><p><br></p>