#83: Why Selling Feels Different in 2026 (And What Actually Works Now)

If selling your offers has felt a little bit different lately, you are not imagining it. AI has changed the online space, content is everywhere, and buyers are more discerning about where they spend their money, but I promise you, it is not all doom and gloom. And the good news is that you don't need to be creating brand new offers.You just need to be making smart tweaks that help them sell in 2026.Which is what I'm about to share in this episode. And if you want the full story, make sure you go and get your free ticket to the Soulful Sales Summit.🎧 Tune in to hear: Why selling feels different right now The danger of believing the “sales are down” narrative How AI has changed buyer behaviour The power of clear, tangible offer outcomes Small tweaks that help offers sell in 2026💭 [00:12] - "If selling your offers has felt a little bit different lately, you are not imagining it. AI has changed the online space, content is everywhere, and buyers are more discerning about where they spend their money."💭 [02:40] - "If you ever find that being in certain circles where people are presenting changes as all doom and gloom and all of that is affecting how you show up, affecting your confidence, affecting your drive and motivation, then mute and unfollow and get yourself some new inspiration if you need it."💭 [05:33] - "We don't know what we can trust, and it is noisy. And when there's more noise and we can't trust in content as much, people are becoming more discerning, especially about what they are buying. They are slower to trust, they are slower to buy. They might need more information, they might need more connection with us before they decide that something is right for them."Links: Click here to get your free ticket to the Soulful Sales Summit.QUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

This episode wasn’t planned. At all. I’m recording it messy, tired, mid-marathon-training, and deep in summit prep… because the message needed to be said. If you’re struggling with ‘shoulds,’ this one’s for you.🔗 Links:Donate to my London Marathon fundraiserGet your FREE ticket to the Soulful Sales Summit (starts Mar 9)Limited time: Get your free trial of the Soulful Sales Society Membership and complete the 7 day "sell every day challenge" FREE!🎧 I talk about:Honouring real capacity after returning from Thailand (and why this episode is intentionally imperfect).Navigating summit season + marathon training and letting go of “shoulds”A quick update on your London Marathon fundraiser for ActionAid.Why selling feels different in 2026 and the small tweaks that actually move the needle.What to expect inside the free Soulful Sales Summit (including TWO brand new trainings from me about what's working with offers in 2026)💭 [02:24] “I need to be really honest with myself about what my actual capacity is right now.”💭 [06:18] “I’m not gonna lie, I have thought about quitting quite a lot over the last few weeks.💭 [08:05] “I had a really great year in 2025 despite all of this noise… and I was kind of believing things were getting harder until I looked at the numbers.”💭 [10:28] “Even one idea could totally change the trajectory of your business in 2026.”QUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Want to know a secret about selling? The people who feel calmest about it aren’t the ones selling less, they’re the ones who sell more often. And this episode will show you why.In this episode, I’m sharing why selling every day isn’t about being pushy or exhausting yourself - it’s about building momentum and confidence. I talk about how setting a simple “sell every day” challenge has helped me (and my clients) move through perfectionism, overthinking, and fear of annoying people.I also walk you through what selling every day can actually look like in a sustainable, human way - from tiny PS invitations to simple tweaks in your existing content. This is about redefining selling on your terms, making it feel lighter, and remembering that your right people truly need what you offer.🔗 Links:Get your FREE ticket to the Soulful Sales Summit (starts Mar 9)Limited time: Get your free trial of the Soulful Sales Society Membership and complete the 7 day "sell every day challenge" FREE!🎧 Tune in to hear:Why selling more often feels calmerThe real benefits beyond immediate salesHow to redefine “selling every day”Tiny daily actions that build momentumThe mindset shifts that make it sustainable💭 [06:45] “Selling every day doesn't have to mean what you think it means.”💭 [12:50] “Did I make it clear to my right people today that I am open for business and that I have something they can buy?”💭 [19:45] “Selling every day can mean whatever you want it to mean.”QUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Today's special roundtable discussion is a really important one, all about listening to our bodies, setting boundaries and running our businesses in a way that is truly sustainable for the future and not based on how we think we should be able to sustain it.With Sage Grayson, Dama Jue, Kate Kordsmeier, Liz Stapleton, Steph Blake, and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear us answer:How do you know the difference between needing a break and avoiding something uncomfortable?When is burnout actually a sign you’ve outgrown a version of your business?What boundaries genuinely protect your energy — not just in theory, but in practice?And how do we listen to our bodies before they force us to stop?Quotes:💭 [12:40] "The universe will throw you a pebble... it'll throw you a rock... or it'll throw a boulder. I have started to notice those warning signs and stop it with a pebble before it even gets to the rock." - Steph Blake💭 [18:30] "I had to make a tough decision to stop working with clients in the way that I was... I asked myself, 'Can I continue the way I'm going?' And the answer was no. So I had no choice." - Ruth Poundwhite💭 [54:38] “Always work on the things that are closest to you getting paid.” - Sage Grayson💭 [58:31] "It takes 10, 20 minutes to set a boundary. It can take weeks or months to recover from burnout." - Dama JueLinks:Click here to access a free bundle of goodies from The Weird HermitsQUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner.In this episode, I’m opening up about exactly what happened, what it taught me about managing my finances as a limited-company owner, and the mindset shifts that helped me move from “I’ve completely failed” to feeling steady, confident, and back in control.🎧 Tune in to hear:The money mistake I didn’t see comingWhy shame kept me stuck longerFinancial habits that changed everythingSeparating business money from personal moneyTrusting myself with bigger numbers💭 [5:43] “I can't tell you how much shame I felt when this happened…”💭 [12:07] “That is so not the way that a successful business owner operates.”💭 [16:15] “ No matter what situation you are in with money, it is never too late to start making positive changes.”Links:Free class happening Feb 12: AI Shortcuts for Soulful Sales in 2026Limited time: Get your free trial of the Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

If you’re thinking ahead to 2026 - whether you’re just starting to dream or wanting to put a solid plan into place - today’s extra special roundtable discussion is for you!In this discussion we talk about what worked and what didn’t in 2025, what we are setting our sights on for 2026, plus the number 1 thing we’d focus on if we had to make more money with less time and effort.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear:What worked and what didn’t in 2025How we’re planning for 2026 with intentionMaking more money with less time and effortCapacity-first business decisionsLetting go of what no longer fits💭 [21:00] “Getting really clear on my numbers and what I actually need each month has been incredibly motivating” ~ Ruth Poundwhite💭 [26:40] “I stopped focusing on sounding impressive and started focusing on having a high-profit business that actually feels good to run.” ~ Kate Kordsmeier💭 [28:30] “I would much rather have high profit and enjoy my life than chase some arbitrary revenue number that only stresses me out.” ~ Monica FroeseLinks:Click here to access a free bundle of goodies from The Weird HermitsQUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

If selling felt heavy this year, if you didn’t meet all your goals, or you’re ready to call in more for 2026 this bonus episode is for you! I’m sharing the three shifts that can set you up for more soulful sales next year. But be quick, this is a limited episode, only available to listen to until the end of Saturday December 13th.Links:Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even shares a beautiful channelled message at the end of the episode to help you connect with your next chapter. In this episode, I open up about what it really means to honour all parts of ourselves – even the ones we’ve learned to mask in order to “fit” into work, business, or society. Talking with Nikhi reminded me how many of us hold deep gifts beneath the surface, and how much energy it takes to keep them hidden. This was such a validating conversation, especially if you’ve ever struggled to integrate the intuitive, the high-achieving, the sensitive, or the neurodivergent parts of who you are.We also explore the messy, non-linear path of building a business while navigating identity, intuition, ADHD tendencies, and the desire to be truly seen. It’s honest, grounding, and full of permission to be exactly who you are.🎧 Tune in to hear:Honouring all parts of yourselfNavigating nonlinear business pathsBlending intuition with logicADHD tendencies & energy managementA channelled message for your next chapter💭 [03:25] "I've achieved a lot of things in my career and I'm not happy, like I'm not deeply soul-satisfied. Yes, I have all the check marks in terms of family, home, job, achieving a lot there, high visibility, meeting a lot of senior people. And yet I was just like, what is the point of all of this?"💭 [12:22] "I have started to practice bringing more of my magical self into my job by talking about it with coaches that exist in my workplace to talk about it. Even with my manager, like, here's something I do and guess what? His spouse is also very much into all the things that I'm into."💭 [16:47] "So I can't change how I operate internally, which can feel chaotic and distracted. And like, I want to think about a hundred things at once."Links:Nikhi’s free Soul Petition manifesting ritualWeekly Akashic Insights listDecember sale on soul offeringsGuided rituals: Future CEO Self Activation and Your Business Reconnection Ritual ToolkitFind Nikhi on TikTok or follow her podcast on YouTubeQUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what supports me.This shift has been brewing behind the scenes for a long time, and it feels both exciting and vulnerable to finally talk about it. After years of feeling drained by Facebook’s distractions, limitations, and lack of genuine connection, I knew I needed a space that felt more aligned with how I want to work and show up.Skool has been that breath of fresh air - a cleaner, calmer, more intuitive platform where real community can thrive.Beyond the tech, this move is really about honouring my own capacity. I’m simplifying, consolidating, and choosing the path that supports me so I can better support the people inside my offers. Taking this risk has brought up fears, of course, but it’s also opened up a new level of clarity and excitement for what’s possible.🎧 Tune in to hear:Why I finally left Facebook for goodWhat I love about Skool’s simplicityHow I’m simplifying my business behind the scenesThe fears that came up during this transitionWhat this new chapter means for my community💭 [11:48] "I know that I cannot make decisions in my business based on me guessing what other people will think about those decisions."💭 [15:29] "I also questioned about having separate groups in skool, like one for my free group and one for my paid members. I decided to deliberately combine them into one group. My concern was that it would water down like it would devalue the support that members saw they were getting from me in a community group. But actually, I decided that a boosted engagement across the board and more, you know, more people to support them as well as me is only a benefit."💭 [21:55] "It's more about sharing from along the way in the journey, which includes me sharing and the other members sharing and also, you know, being okay to be imperfect and share the human side of things."Links:Join the Free Soulful Sales CommunityCreate Your Own Community on Skool (affiliate link)Join Evelyn Weiss’ Skool Community (affiliate link)Apply To Speak At the Soulful Sales SummitSponsor the Soulful Sales SummitMy Black Friday & Cyber Monday SaleSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around.In this episode, I’m sharing the turning point that changed everything: the real behind-the-scenes of walking away from high-pressure launches and into a business that feels spacious, sustainable, and steady. I’ll take you through the systems, money practices, and energetic rhythms that helped me serve over 8,000 students without burning out, so you can see what’s possible for your own version of ease, expansion, and self-trust. 🎧 Tune in to hear:Breaking free from the feast-or-famine cycleShifting from high-ticket fatigue to one-to-many offersThe money practices that rebuilt my foundationLaid-back + holistic launching rhythmsSystems that support sales even on low-capacity days💭 [02:16] "I quit most of social media in the process and getting out of that big launch, feast and famine, crash out and repeat it all kind of cycle that I did find myself in sometimes before I made this decision."💭 [08:27] "The truth is, I really messed up in terms of managing the money in my business. And this is something that so many of us do not talk about and you won't see from the outside, but from the inside and from my perspective, it has been so, so important as a foundation for everything else that I'm going to share with you in this episode."💭 [17:48] "I am now able to make sales even when my capacity is low. I am able to have a really terrible month, like the month I had in July, because I always have other things going on, and it kind of evens out and makes up for it in other months. I feel so much safer and less stressed in my business."Links:Join the Black Friday Waitlist (for a Bonus & To Get the List of Offers In Advance)Soulful Sales Society MembershipThe AI Support Team courseQUICK LINKS: 👋 Join the free Quietly Ambitious Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.