#102: AI, Executive Function & the Ideas You Never Get Round To

My membership sales page sat on my to-do list for over a year. I knew it wasn't good enough, and I still couldn't make myself start it. Then I started training Claude properly, and it went live in an afternoon.Since then, I've created more than ever. More freebies, more tripwires, an eight-day sale built in hours, and a brand-new membership. I can trace over $15k to the work AI set up for me. My brain hasn't magically changed, I promise you. What changed is that AI made everything more doable and I stopped having to ration ideas.In this episode, I’m sharing how I use AI to reduce overwhelm, carry more of the mental load, and help me test ideas quickly without handing over the heart, strategy, or creativity behind my business. This isn’t about creating more for the sake of it. It’s about removing the barriers that make good ideas feel too big to begin.🎧 Tune in to hear:Reducing executive-function barriers with AITesting ideas quickly and affordablyTurning audience data into stronger offersTraining Claude on your business and brandKeeping your voice, values, and vision💭 [01:16] "Now, I have always had more ideas than I could ever take action on, and I'm sure a lot of you listening to this will relate. And there have always been a lot of offers I've never made a lot of upgrades in my business. I've never gotten around to, and quite honestly, a lot of that has been down to overwhelm and not knowing where to start and everything taking me so long."💭 [10:54] "But adding Claude, trained on my brain and business, into the mix has been the extra element I needed to make it all come together, and for me to really feel like when I open up my computer, I know what I'm working on, so I'm not spinning my wheels. And I get on with it."💭 [15:29] "I do not hand over all of the thinking and all of the decisions and the heart of the messaging to my AI. I use AI as a brainstorming partner and I use it to do the grunt work of like creating the pages and stuff, but I definitely bring my values, my voice, my strategy, and my ideas so that it is still very me."🔗 Links MentionedFree workshop: The Claude Marketing Roadmap for heart-led online offer creatorsAligned AI LabEpisode #93: How Claude Ran My Last SaleMy interactive AI sales kit freebieSoulful Sales Society⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

There's something I've been noticing about marketing copy lately, especially when it's written with AI. And even when AI has been trained really well on our voice. The copy is fine. It's just bland. It's boring. And there's no compelling reason in it to actually buy. So this episode is about how we fix that.Even with a well-trained AI, I've realised that sounding like me isn't the same as knowing what's actually worth saying. AI is brilliant at listing features, but it often misses the emotional connection, the real reason someone would feel excited enough to sign up or buy. In this episode, I'm sharing the simple shifts I make to turn "fine" copy into copy that genuinely connects.Whether you use AI for your writing or prefer to write everything yourself, these ideas will help you create marketing that feels more human, more compelling, and much more likely to inspire action. I'll walk you through the practical filters I use to strengthen every sales page, email, and opt-in page before it goes out into the world.🎧 Tune in to hear:Why voice training isn't enoughFeatures vs compelling reasons to buyFour copy filters that boost conversionsWriting in your buyer's own wordsCreating copy that speaks to skim readers💭 [01:37] "It will probably be costing you sales and you might not even know it."💭 [03:00] "But when you train AI on your voice, you're training it how to write and how it should sound, but you're not trading on what's worth saying."💭 [15:49] "Just remember to always push AI on whether the content and the sales copy is effectively conveying the outcome and the desire and giving people a genuine reason to buy versus just listing boring features."🔗 Links Mentioned:The Aligned AI Lab (price goes up July 21st)The Funnel DiariesStrategic Freebie BuilderThe Soulful Sales Society⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

We've still got half of this year left, and I know how easy it is to get to July, to feel behind, to think about the goals you haven't made happen, to feel like the year is running away from you and that you've missed your window. But you haven't. There is still so much time. The only question is what you're going to make happen with it.In this episode, I'm inviting you to pause before rushing into more doing. Instead of letting pressure, comparison, or the stories in your head shape the rest of your year, I want to help you reconnect with what truly matters, clear the mental clutter, and remember that your next six months don't have to be defined by your last six.I'll guide you through a future self visualisation designed to help you reconnect with possibility, alongside practical encouragement to move forward with clarity and intention. My hope is that you leave feeling grounded, inspired, and ready to recommit to the goals that matter most to you in a way that feels aligned and sustainable.🎧 Tune in to hear:Future self visualisationLetting go of feeling behindRecommitting to meaningful goalsClearing mental clutterAligning mindset with practical action💭 [00:13] ''Making the Most of Your Year: "There is still so much time. The only question is what you're going to make happen with it."💭 [12:19] "It's so easy to give up on things that aren't happening quickly enough, but we have so much time and we are all on a unique journey. You've just got to keep choosing what it is that you want, keep tuning into what it is that you want and keep choosing it again and again."💭 [13:16] "We're going to find the one change that could make the biggest difference to your sales and I've got a few extra levels depending on what your capacity is right now to help you glow up one of your offer sales pages going forward for the rest of 2026."🔗 Links Mentioned:Mid-Year Sales Reset Get It Done Week (free trial offer ends 13 July)Aligned AI LabSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

If your offers have felt harder to sell lately, that's not a sign your business is broken or that you need to throw it all out and start over. The stuff that's actually working right now is so much simpler than we make it. In this episode I'm sharing the five shifts I'm seeing in the offers that are actually selling in 2026.I want to reassure you that you don't need to burn everything down or create a whole new business to keep making sales. The online world has changed, but that doesn't mean your offers have stopped being valuable. Small, thoughtful tweaks can make a huge difference, especially when they help your offers feel clearer, more actionable, and more human.I'll walk you through the five elements I'm seeing in offers that are genuinely working right now, from creating a clear transformation to building an offer ecosystem that supports both you and your clients. My hope is that you'll come away feeling encouraged, inspired, and ready to make one simple change that helps your offers sell with more ease.🎧 Tune in to hear:Clear transformations that build trustTools over information overloadSimple implementation supportHuman connection in the AI eraBuilding a connected offer ecosystem💭 [01:45]  "Buyers are getting slower to decide. I don't necessarily mean that they take longer, but they probably do need more information and more trust in your offer than they would have needed before."💭 [12:29]  "You will usually sell more offers and feel much calmer about selling when you have a connected ecosystem of offers."💭 [15:58] "Offers work best when they're part of an ecosystem and what you really want is to know that you have a path when people come in through a free offer, when they take a low ticket offer with you or take a next step with you and get a clear win where you want to direct them to next."🔗 Links Mentioned:Soulful Sales Society free trial (the mid-year Sales Refresh Get It Done Week starts soon)Aligned AI Lab (free up your capacity with AI for marketing)Funnel Diaries (see what's working to grow my recurring revenue behind the scenes)⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I took a $27 offer and turned it into an average sale of nearly $300, without changing the offer, the price or the traffic. In this episode I'm walking you through exactly how, because it comes down to a key sales number that most people aren’t paying enough attention to.If you've ever felt like low-ticket offers require endless traffic or huge audiences to generate meaningful income, this episode is for you. I'm breaking down the concept of average order value and sharing the simple funnel tweaks that can dramatically increase what each sale is worth, without changing the offer itself.I'll walk you through the different pieces of a higher-converting customer journey, including order bumps, upsells, and how I use them in my own business. Plus, I share real examples from recent launches and sales campaigns to show how small changes can create a much bigger impact on your revenue. 🎧 Tune in to hear: What average order value really means  Simple order bump strategies  When and how to use upsells  Increasing revenue without more traffic  Lessons from my own funnel experiments💭 [00:00]  "I took a $27 offer and turned it into an average sale of nearly $300 without changing the offer, without changing the price or the traffic."💭 [09:43] "Don't just look at the front end sales, but divide the total money made in your launch by the total number of sales and then you will get the average order value."💭 [10:21] "I made over a thousand dollars thanks to the order bumps and upsells on my offers. So an extra thousand dollars in my Black Friday sale because of thinking about my average order value."🔗 Links Mentioned:Soulful Sales Society MembershipRuth’s Birthday Sale (including the behind the scenes funnel diaries)Last week’s debrief episode⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I ran two big sales last year. One of them I can tell you everything about, but the other one just takes up space in my head labeled, "that didn't go great," and I couldn't tell you any reason why! So today I'll share why that difference actually matters, and how I recommend that you should be debriefing your sales.As I planned this year’s birthday sale, I realised how much easier it is to make confident decisions when I’ve taken the time to properly debrief a launch. One sale left me with detailed notes, clear lessons, and real data to work from. The other left me with nothing but a vague feeling that it hadn’t gone well. That difference turned out to be far more important than I expected.In this episode, I’m sharing why debriefing is one of the most valuable gifts you can give your future self, how to separate facts from feelings when reviewing your results, and some simple ways to make the process easier so you can improve your launches without relying on guesswork. 🎧 Tune in to hear:  Why vague launch memories aren't enough  Facts first, feelings second  Common reasons we avoid debriefing  Using AI to support launch reviews  Creating a debrief system you'll actually use💭 [00:40] "I tell everyone to debrief every sale, every launch that they run, every event that they run."💭 [04:30] "It's not fully done until you debrief it. Because the debrief is really important for your future launches. The debrief may not matter to the launch that you have just completed, but it will really matter when you make decisions about launches going forward."💭 [09:23] "The thing that you must not skip is actually saving this debrief somewhere proper."🔗 Links Mentioned:Get on the birthday sale waitlistJoin the Soulful Sales Society (debrief template + AI bot)Wispr Flow (my affiliate link)Listen to the connectors episode⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

When it comes to automating my business, I've always been a little bit behind. Not by choice, just because my brain isn't quite wired that way. But AI has genuinely changed everything for me, and I'm so excited to share this conversation, where six of us talk about how we're using AI connectors to automate our businesses.One of the women on this call has cut her Zapier bill to almost zero. Another is drafting AI customer support replies before she's even read the tickets. We're all at different levels of tech, but we're all making it work for the real work we need to do in our businesses.With Destini Copp, Liz Stapleton, Monica Froese, Jodi Bourne, Steph Blake and Ruth Poundwhite.**Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖**🎧 Tune in to hear:AI connectors and MCPs explainedReplacing manual workflows with automationSmarter email marketing insightsAI-powered customer support systemsFreeing up time for creativity and strategy💭 [00:24:44] "If you can dream it, you can build it now."💭 [00:45:52] "I think it's important for everybody to think from this different mindset of "how can we simplify this? What can we automate?" We don't have to be working as hard as we're doing, especially not now."💭 [00:46:33] "It's just so exciting. It's like it unlocks this new level of genius that you can tap into now that you don't have to worry about all this other stuff."🔗 Links Mentioned:My AI Sales Pages Workshop (happening this month)Aligned AI LabFREE AI goodies from the Weird Hermits mastermind members 🤖Liz’s video: How To Back Up Thrivecart Learn CoursesSteph’s Blockbuilder tool (affiliate link)Monica: 7 Ways the Kit MCP Is Making My Email Marketing SmarterDestini: How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)How to Use the Kit MCP to Build an Email Analytics Dashboard⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Most of us think of freebies as list-building tools. But the smartest thing I've done in my business is to start thinking of them as the first step in my sales process. Not in a gross, pushy way that stops them being helpful, but in a way that actually serves my right people AND my business, by designing them to naturally lead to sales of my offers.In this episode, I’m sharing why I’ve completely shifted the way I think about freebies, and how AI has made it easier than ever to experiment without adding more work to my plate. Rather than relying on one freebie to do everything, I’ve been creating more targeted freebies that connect naturally to the offers I want to sell and the results my audience wants most.I’ll walk you through how to create freebies that deliver a quick, meaningful win while also setting up a more intentional customer journey. Whether you’re starting with your very first freebie or looking to improve the results from the ones you already have, I hope this episode gives you permission to simplify, experiment, and create a freebie strategy that works for both you and your business.🎧 Tune in to hear:Why one freebie isn't enoughFreebies as part of your sales processCreating micro wins that lead to offersUsing AI to speed up freebie creationSimple ways to test and refine your strategy💭 [6:49] ''I really want to encourage you to think about creating these kind of micro freebies in that way. So something that can give someone a really, really quick win, but that is also very tied to something that you want to sell in your business.''💭 [9:10]  "Giving people too much in a freebie is actually going to increase the chances that they do nothing with it."💭 [11:14] "It can also be just a shift in the messaging of the landing page on the freebie to make it more tied to the reason they're opting in."🔗 Links Mentioned:Strategic Freebies Get It Done Week (free trial offer ends Jun 8)Episode #85: One Signature Offer or Multiple Offers? How to Choose What Works for YouAligned AI LabSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Launching something new can bring up a LOT, even when you’re experienced, even when you know what you’re doing, and even when the launch is actually going well!In this behind-the-scenes episode, I’m sharing the real mindset wobbles, fears and overthinking that came up for me while launching my brand-new membership, the Aligned AI Lab.I talk about the fear of not being “expert enough,” the nervous-system stretch of launching something new, the decision to create a second membership, and the tiny details I found myself overthinking instead of focusing on what really mattered.🎧 Tune in to hear:Why it's normal for new launches to bring up big feelingsHow I reframed not being an AI expert into a selling pointWhy tiny launch decisions can steal so much energyThe power of making decisions before fear kicks inWhy your job during a launch is to keep showing up and trust the plan💭 [05:08] "When there's a lot of new stuff all at one time, your nervous system is obviously gonna think, hang on a minute, danger, danger - this is not familiar, this is new territory! So fears will show up."💭 [09:14] "Sometimes working through this mindset stuff can actually be marketing gold, which I hadn't expected."💭 [22:48] "Is that worth your time and energy or would your time and energy be better spent elsewhere? And elsewhere can also include resting and clearing your mind from this launch if you need a bit of a break from it as well."Links mentioned:The New Aligned AI LabThe Soulful Sales SocietyThe Aligned AI SummitEpisode #93: How Claude Ran My Last Sale⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Last year, I ran a Black Friday sale of daily deals… and the workload was a lot.A few weeks ago, I ran another eight-day sale with new offers, new sales pages and lots of moving pieces - while deep in marathon prep and recovery - and this time, I genuinely had fun doing it.In this episode, I’m sharing what changed, including how I used Claude to turn a messy, overwhelming project into a step-by-step plan that actually felt doable.I’ll also share why the real magic isn’t just asking AI to write things for you, but training it properly, using it to reduce cognitive load, and letting it support the way your brain actually works.Plus, I’m introducing my new offer, the Aligned AI Lab, created to help you use AI in practical, values-led ways that support your capacity, sales and business.🎧 Tune in to hear:How I ran an eight-day low-ticket sale with way less overwhelmHow Claude helped manage the project with a special documentWhy AI brand training makes such a big differenceThe one habit shift that has changed the way I work with AIWhy this has changed the way I’ll sell going forward💭 [09:42] - "I took all that stuff that would be messily arranged in my brain and I just let it go and gave it to Claude."💭 [14:27] - "I am an online business expert who has been doing this for what, 18 years? And that is the way I want for you to apply AI - not as something to waste your time and get overwhelmed with, but to actually take over the stuff in your business and carry that cognitive load and the marketing load so that you have more time to go and sell more, reach more people, have more fun in your business and rest more."💭 [16:14] - "I actually think there's so much better things we can be doing with AI than just focusing on content."Links mentioned:The New Aligned AI LabThe Bot Shop (see the AI tools I sold during my sale)Join my free community for the Claude Show & Tell replayEpisode #89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)Episode #90: How Claude is Actually Running Our Businesses (Part 2)Wispr Flow (affiliate link)⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.