Episode 16 — Tom Crabtree

The 18th podcast features the wonderful Oskar Lübeck, Founder / Chief Creative Officer of Bold Scandinavia, the international brand consultancy which unites strategy, creativity and design to create meaningful impact.We talk about Oskar's journey into design which began unexpectedly during his military service, where creativity became an escape from structure. Inspired by Swiss typography and timeless logos, he pursued studies in Gothenburg, Japan, New York, and London, culminating in a master’s degree in typography at Central Saint Martins.After stints at Pentagram and Brand Union, he returned to Stockholm to found Bold, a branding agency now celebrating its 15th anniversary with studios across Scandinavia and a new London studio. Under Oskar’s leadership, Bold has grown from a small studio into an 80-person agency known for its strategic creativity, collaborative process, and Scandinavian clarity. Highlights include the award-winning Mojang Studios rebrand, which evolved into a full franchise identity for their number one game, Minecraft. Oskar’s approach balances storytelling, strategy, and joy in the creative process championing kindness, curiosity, and psychological safety as essential ingredients for bold design.

This episode was recorded at Tom’s London studio, a beautiful space that perfectly reflects the creativity and craft of his team’s work. As always, we begin with Tom’s journey into design before diving into the story behind his iconic Massive Attack cover a piece that remains as striking and relevant today as when it was first released.We hope you enjoy listening.

In this episode Create Great, I catch up with Tom Crabtree Co-founder & Creative Director of his studio Manual, Tom reflects on the studio’s ethos and origins. We speak candidly about the studio’s evolution, from early experimental projects to more refined, purpose-driven work. We hope you like this episode, thanks for taking time to listening.

Welcome to Episode 15 of the Visuelle: Create Great podcast. It’s been a little while since our last episode, but I promise this one is well worth the wait.In this episode, I chat with Tyler Eide, Principal Creative Director of Parker Studio, which he founded in 2018. Based in Seattle, Tyler shares his journey into design, the influences that shaped his path, and as always we touch on a few recurring themes like soundtracks, Sonic, and AI.I hope you enjoy the episode.

In this, the 14th episode of Create Great, I catch up with Mark Bloom, founder of CoType Foundry and Mash Creative. We talk about his journey into design, setting up CoType Foundry as well as his prized 1971 Mini, rave flyers and more.

In this episode, I got to talk to James Kape founder and co-creative director at https://www.omse.co – A creative studio combining strategy and design to craft simple, striking brands. We spoke about his design journey the different decisions made along with the ups and downs of owning and running a studio. I'd like to thank James for his honest and open conversation, so great insights and stories were shared.

This edition of Create Great features the wonderful Mike Abbink, In August 2020, Mike joined IBM Software as Executive Creative Director and focused on the ⁠Carbon Design System⁠ which we talked about and also looked back at his design journey and the studios he's worked in and helped set up a truly inspirational conversation. I had a great time talking to Mike and I hope you enjoy the conversation and insights.

I caught up with Andrew Vucko founder and CD of motion studio VUCKO, a global studio that builds transformative motion identities, systems, and applications for leading brands. We spoke about his design journey and some of the recent brand-led motion projects and processes. I'd like to thank Andrew for the great conversation – really enjoyed this one.

So it's been a while since my last podcast, but time flies when you're having fun. This podcast was on the cards for a while but I was so pleased to be able to head to North to record the conversation in person. A massive thank you to Sean, Stephen & Jeremy for this episode, we cover the start of North some projects that I still hold up as a massive influence on me, (RAC Identity Programme) and talked about the last project I featured here Factory International a collaboration between North and Peter Saville

Today’s podcast guests are the creative duo of Simon Dixon & Aprova Baxi and otherwise known as DixonBaxi. A global brand agency, the team at DixonBaxi use creativity to design a better future for brands that seek to challenge convention. This includes the likes of Hulu, AT&T, ViacomCBS, British Land, V&A, IMAX, Channel 4, Netflix and AC Milan. DixonBaxi believe In a world that’s moving faster than ever before, the stakes for brands have never been higher.