How to Boost Course Revenue with Savvy Event Strategies (Michael Sheridan)

The Mirasee FM podcast team chooses their favorite episode of 2024 to close out the year. In this pick, Steve Kamb shares how — from humble and geeky beginnings — he built Nerd Fitness into an online empire of learning for tens of thousands of students. His insights include the importance of community, having accountability, and avoiding the trap of perfection.Steve Kamb founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives.In this episode, Danny, Abe, and Steve discuss:How Nerd Fitness started and evolved to become hugely popularThe integration of the site’s content and coursesShifting from online courses to building a larger communityThe challenges of implementing accountabilityNot waiting for perfection before you launch your course“I'm just a huge dork who happens to love helping people not make all the mistakes I did.” — Steve KambSteve Kamb is the nerd who founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives. He started the site to help people NOT make the same mistakes he made when he started his own journey.Since then, he has bootstrapped Nerd Fitness and transformed it from a one-man blog into a passionate "rebellion" of 5 million annual visitors, 150,000 dedicated subscribers, and a full-time team of 25 humans. The site is best known for Nerd Fitness Coaching, its online program that has coached more than 10,000 one-on-one clients over the past five years. The site also boasts the most supportive and welcoming online community in the known universe.Steve is also the author of Level Up Your Life, a book about turning life into a video game to reach your goals, and he has guest lectured at Google, Facebook, and Vanderbilt University. He lives in Nashville, Tennessee.Resources or websites mentioned in this episode:MiraseeRuzukuSteve’s website: NerdFitness.comSteve’s Instagram: Instagram.com/stevekambSteve’s Twitter (X): Twitter.com/stevekambCredits:Hosts: Ari Iny and Abe CrystalProducer: Cynthia LambAssembled by: Fatima FojasExecutive Producer: Danny InyAudio Editor: Marvin del RosarioAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Revenge of the Nerd (Steve Kamb)

Discover the importance of finding passion and purpose in aiding small-medium businesses with cost-effective strategies. Leslie Sim introduces “crisortunity” (crisis opportunity) and emphasizes aligning activities with core competencies, the benefits of partnerships, and diverse revenue streams.Leslie Sim is a visionary executive, coach, and co-creator of the Transformadox Methodology.In this episode, Ari, Abe, and Leslie discuss:Finding purpose and passion for business ownersListening to target audience needs“Crisortunity”: turning crises into opportunitiesDeciding between being a specialist or generalistAligning business activities with core competenciesBuilding partnerships with referral partnersFree discovery and coaching callsCertification programs for business expansionAdapting programs for certification and licensingExploring pilot programs and expansion strategies“We have a term inside our methodology. We call it a ‘crisortunity’. A ‘crisortunity’ is taking a crisis and flipping it into an opportunity.” — Leslie SimGuest Bio:Leslie Sim is a visionary executive and co-creator of the Transformadox Methodology, whose career has been devoted to helping individuals and organizations unlock growth and achieve transformative results. With expertise in personal development and business transformation, she offers a range of services, including business and IT consulting, customized training, and leadership coaching. Leslie's approach empowers organizations through operational efficiencies, strategic planning, and innovation while fostering high-performing teams through servant leadership and systems thinking.For individuals, Leslie provides personalized coaching and peer masterclass development courses, focusing on productivity, leadership, and personal growth. Her flagship Transformadox program combines assessment, strategic planning, and practical training to drive measurable results. Over the years, Leslie has interacted with and been mentored by thought leaders such as Bill Gates, Deepak Chopra, and Jean Houston, while her experience advising public and private sector leaders speaks to her forward-thinking approach that challenges the status quo and emphasizes efficiency and client experience​.Resources or websites mentioned in this episode:MiraseeRuzukuLeslie’s website: Out of the Box CIOCredits:Hosts: Ari Iny and Abe CrystalProducer and editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Transformadox Method: Simplifying Business Growth (Leslie Sim) coming soon.

Explore transforming education through coaching with Quinn Simpson. Sharing her journey in pioneering online courses at scale, Quinn offers insights on learner-centered design, the importance of emotional connection, and the balance between personal growth and professional development.Quinn Simpson is one of the co-founders of Graydin and a certified Co-active Coach and NLP Coach Practitioner.In this episode, Ari, Abe, and Quinn discuss:Quinn’s background and journey into online course creationGraydin and its mission to support students and educatorsDifferent formats of learning offered by Graydin: live in-person, live online, and self-paced coursesThe process of transitioning from in-person to online learning during the pandemicMarketing and reaching different audiences, including individual teachers and organizational leadersScholarship and pricing strategies for scaling and accessibilityDiscussion on creating engaging and effective online learning experiencesThe importance of a learner-centered and outcome-based perspective in course designDifferences and alignment between curriculum building and coaching“One of the biggest lessons we've learned about helping people learn well online is you want them to feel connected to the work, you want them to be saying yes and wanting to do it.” – Quinn SimpsonGuest Bio:Quinn Simpson is one of the co-founders of Graydin, an organization working to revolutionize the ways we support, empower, and connect with our next generations so they can thrive at school and at home. Together with more than 300 schools and universities worldwide, Graydin has been at the forefront of the coaching movement in education since 2011.Quinn has 18 years of experience in coaching, teacher-training, and learning content creation for teachers, students, and parents. She is a certified Co-active Coach and NLP Coach Practitioner, and at the age of 24, she co-founded a small charity called Akosia that operated for 10 years using coaching as a facilitation technique in filmmaking projects for underprivileged children and women. With a deep passion to break down the silos within education, Quinn has recently founded Gedi Village Foundation. As the acting chair, she aims to position Toronto as a hub for world-class education by establishing a cutting-edge K-8 school, a professional development center for educators and parents, as well as a philanthropic arm that promotes research and innovation in social-emotional learning (SEL). Living in the west end of Toronto with her family, she enjoys walking through High Park and showing her sons Theo and Bowie how coaching skills are for everyone.Resources or websites mentioned in this episode:MiraseeRuzukuQuinn’s website: Graydin.comCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Revolutionizing Online Learning: Crafting Impactful Courses (Quinn Simpson) coming soon.

Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.In this episode, Ari, Abe, and Marielle discuss:Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to geographical limitations and COVID-19Details about the two types of online courses offered by AquaMermaidChallenges and strategies for teaching a physical skill like mermaiding onlineFeedback and community engagement in the online course settingsPromotion and marketing strategies for niche coursesThe business model, focusing on booking mermaid performers and its integration with the trainingAdvice for other course creators, including conducting pilot versions and gathering feedbackThe importance of finding and engaging with niche communities for client acquisition“Then I decided maybe I make a digital course. That way I can reach more people, especially with a niche training like this.” — Marielle Chartier HenaultGuest Bio:Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment. Renowned as an expert in mermaid tail costumes and underwater stunts for movies, Marielle has trained thousands of mermaid enthusiasts and professionals around the world. Her company specializes in delivering magical mermaid performances for a variety of events, including kids’ parties, real estate showings, and pool parties.Under Marielle’s leadership, Aquamermaid has set the highest industry standards, offering top-tier entertainment services and lessons. Her innovative training methods empower both aspiring and professional mermaids to master the art of underwater performance. Beyond her entrepreneurial achievements, Marielle champions water safety, body positivity, and creative self-expression through aquatic arts. Her expertise and influence continue to shape the future of mermaid entertainment on a global scale.Resources or websites mentioned in this episode:MiraseeRuzukuMarielle’s website: AquaMermaidMarielle’s Instagram account: @aquamermaidschoolMarielle’s TikTok account: @mermaid.marielleAquaMermaid’s YouTube Channel: AquaMermaidCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Expanding a Global Mermaid Brand Online (Marielle Chartier Henault).

Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.In this episode, Ari, Abe, and Ross discuss:Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe importance of creating outcomes and personalized interactions over contentKey insights for course creators focusing on achievable outcomesCo-creating and iterating educational content based on client needsThe distinction between online courses and extended programs"Done with you" models that integrate teaching, coaching, and consultingEffective uses of piloting and early feedback in course creationChallenges and strategies for maintaining client motivation and engagement“It's far more effective if you have the conversation with individuals and you say 'what's your one problem?'...Let's build your lead gen funnel.” — Ross O'LochlainnGuest bio:Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. He's a former Mechanical and Civil Engineer turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He’s best known for developing a proprietary system (the “Open Every Day” system) that helps experts and coaches sell without the launch model. His new year-long program is called “The Chamber.”Resources or websites mentioned in this episode:MiraseeRuzukuRoss’s website: Conversion EngineeringHis book: Open Every DayHis previous episode on Making It: On the Level (Ross O’Lochlainn)His previous episode on Blowing Up: Open Every Day (Ross O’Lochlainn)Giveaway for listeners: Client Studio CourseCoupon Code: MRSENote: The coupon will only apply to the regular price version of the program, not the VIP option.Checkout Page: Join Client Studio. Mirasee and Mirasee FM have no affiliate relationship to this courseCredits:Hosts: Ari Iny and Abe CrystalProducer and editor: Michi LantzExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Transform Course Success Without Launches (Ross O'Lochlainn) coming soon.

Transitioning from software engineering to dreamwork, Michael Sheridan had an unexpected business journey. Despite financial challenges, his strategic pivots and focus on business coaching drove significant growth. His story highlights the importance of passion, resilience, and continuous learning.Michael Sheridan is “Ireland’s favorite dream expert,” author of two books, and a radio host.In this episode, Ari, Abe, and Michael discuss:His transition from software engineering to dreamwork and initial income expectationsFacing challenges in business, leading to strategic changesMichael’s realization of business coaching’s importance and its impact on growth and marketing strategiesHis mindset shift regarding financial success and making a significant impactAdvice for course creators to seek guidance and embrace the learning curvePersonal development through launching a membership program and refining skillsDevelopment of new event strategies to engage audiencesInsights into customer interactions and scaling challenges including team elevation and hiring practicesThe impact of automation and streamlining on business processes The financial implications, growth trajectory, and the necessity of patience in business scaling“If you really feel what you're doing is so important, make the biggest splash you can.” – Michael SheridanGuest Bio:Michael Sheridan is Ireland’s favorite dream expert. He was a regular on the #1 TV talk show in Ireland — Ireland AM — as well as a regular on Ireland’s most popular radio shows, including “The Inbox” on 98FM, sharing the stage with both metaphysical and movie stars such as Paddy McMahon and Frank Vincent. He’s appeared on the BBC and countless other premier media outlets, interpreting dreams for his wide audience.He’s the author of two books as well as a radio host with his own show on KKNW. His passion is to see people become all they came here to be and to live their life to its fullest potential. He does this by interpreting dreams. From reading your dreams, he can give clear direction on your life purpose, reveal the gifts that you brought with you to help achieve that purpose, and uncover the blocks you need to overcome to step into alignment.With a focus on helping clients heal childhood trauma, Michael launched his first course in 1992. In 2012, he added online courses to his offerings and by 2015, after much experimentation, he switched entirely to an online hybrid model using the Ruzuku LMS. The hybrid model greatly increased course reach, course efficiency, and course effectiveness — and laid the framework for many later courses.Resources or websites mentioned in this episode:MiraseeRuzukuMichael’s website: Aisling Dream InterpretationMichael’s previous episode: Hybrid Courses Are a Dream Come True (Michael Sheridan)Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: How to Boost Course Revenue with Savvy Event Strategies (Michael Sheridan).

A career professional harpist and harp instructor, Cheryl Ann Fulton shares her inspiring journey of merging artistry with business to earn a higher income. Her path reveals how creative fulfillment and financial reward can coexist, offering valuable lessons for course creators and artists alike.Dr. Cheryl Ann Fulton is a world-class harpist, expert in historical harps, prolific recording artist, UC Berkeley faculty member, and online course creator.In this episode, Ari, Abe, and Cheryl discuss:Her journey to creating online courses and her initial experiences with Skype teachingThe process and challenges of developing her first big evergreen courseShifting her perspective on business and art through the ACES programDetails of her successful medieval music online course and its impactThe importance of understanding what students want and adjusting course content accordinglyLessons learned from teaching both individual and group lessons onlineChallenges of teaching instrument techniques in an online group settingThe evolution from one-on-one lessons to one-to-many group workshopsCheryl’s new courses and her approach to promoting through email lists and other channels“What I did was, I just went for it, because I was also trying to create a legacy.” — Cheryl Ann FultonGuest Bio:A world-class artist and leading pioneer of historical harps, Cheryl Ann Fulton has enjoyed a successful performing, recording, teaching, and scholarly research career since 1984. Recognized as a “genuine virtuosa of her instrument,” she performs on and teaches Medieval, Renaissance, Baroque (triple- and single-action pedal), contemporary "Celtic" lever, and pedal harps. She earned her BS (pedal harp), MM, and DM (performance/historical harp/musicology) degrees from the Indiana University Jacob’s School of Music. She received a Fulbright award for research and performance in Lisbon, Portugal, and became principal harpist for the Orchestre Gulbenkian.A versatile recording artist, Cheryl Ann can be heard on over forty recordings on many major labels, as well as on film scores and video game soundtracks in a broad range of musical styles from medieval, baroque, and classical to contemporary, Celtic, World, and orchestral music. In 2017 she produced the film The Harps in the Trees illustrating the connection between harps, music, and nature. Her 2023 recording with the Silicon Valley girl’s choir iSing, love & light, was put up for a Grammy nomination.Dr. Fulton is currently on the faculty of UC Berkeley, has a private studio in the San Francisco Bay Area and on Zoom, and offers online courses through her “Harp Secrets” programs. Her music can be heard on Spotify, Pandora, Apple Music, YouTube, and Magnatune. Besides music, she is a serious student of the Narrative Enneagram and Astrology. When she is not working, she is playing with and training her two Belgian Tervuren dogs or out riding her Arabian horse on the trails in the East Bay hills.Resources or websites mentioned in this episode:MiraseeRuzukuCheryl Ann Fulton’s websiteSpecial gift to podcast listeners:Download Cheryl Ann Fulton's performance of Toccata in d minor by J.S. BachTeach Your Gift (book)ACES Business Acceleration ProgramCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzEditor: Andrew ChapmanExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: From Music Mastery to Teaching Online (Cheryl Ann Fulton).

Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.In this episode, Ari, Abe, and Kamila discuss:Kamila’s background and journey into online coursesMarketing and sales strategies for online coursesThe importance of validating a course idea and positioningThe evergreen business model and its misconceptionsUpdating course content and marketing based on market changesBuilding trust and credibility with the audienceCreating and selling micro offersUsing different content formats like webinars, videos, and podcastsA focused and deep-dive approach to marketing strategies“I think that’s a misconception people have. Because there’s a craze around passive income, people think that I make it once and never have to work again.” — Kamila GorniaGuest Bio:Kamila Gornia, founder of Heart Behind Hustle® and Evergreen Icon™, has been supporting online coaches and entrepreneurs with marketing and sales since 2014 and has helped many reach six figures in yearly revenue. She helps her clients scale by creating evergreen mid-ticket group programs that are easy to run and sell through automation, funnels, and paid ads — without the need for sales calls, social selling in the DMs, or posting daily on social media. This allows her clients to create true sustainability and freedom in their businesses. To date, her advice has helped over 25,000 entrepreneurs, which has earned Kamila more than $2 million in revenue. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and many other media outlets.Resources or websites mentioned in this episode:MiraseeRuzukuKamila’s websites: HeartBehindHustle.com and EvergreenIcon.comKamila’s Instagram: Instagram.com/HeartBehindHustleCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia).

Leadership coach Paul Perez discusses how he combines interpersonal neurobiology and systems thinking to teach an unbreakable mindset. He emphasizes the importance of combining coaching with courses to ensure meaningful embodied learning and explores ways to enhance course adoption and engagement.Paul Perez is a retired naval officer who harnessed his military leadership skills to become a coach, trainer, and consultant to the business world.In this episode, Ari, Abe, and Paul discuss:Paul’s leadership journey and origins of his coaching career  Using online courses for leadership development and personal growth  Structuring leadership courses with a focus on interpersonal neurobiology, systems thinking, and leadership theory  The importance of relationships in leadership and the science behind them  A unique four-part process for organizational transformation: assessment, awareness, acceptance, and action  Strategies for creating experiential and embodied learning experiences in courses  The energy around balancing coaching with teaching to enhance learning and behavioral change  The challenges in achieving high adoption rates for online course content  Paul’s experiences and tips in developing and delivering courses  Insights into combining workshops, executive coaching, and online courses for effective leadership development  “In the workaday world, it rewards certainty and it punishes uncertainty. But the truth of the matter is, the real world is incredibly uncertain.” — Paul PerezGuest Bio:Paul Perez is a skilled combat-tested executive and leadership coach, organizational trainer, consultant, and cultural transformation expert. With more than 30 years’ experience, he specializes in identifying, developing, and growing leaders for progressively increasing responsibility and success in management and executive roles across a diverse spectrum of industry verticals. Paul also has more than two decades of experience in workshop and seminar facilitation and keynote speaking. He leverages deep understanding of neuroscience and interpersonal neurobiology to create unbreakable mindsets in individuals and organizations who face the daunting daily challenges of living and operating in a VUCA world.Resources or websites mentioned in this episode:MiraseeRuzukuPaul’s website: AcceleratedBreakthrough.comCourse Lab Episode #51: Somatic Course Design (Anne Bishop & Chantill Lopez)Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Building Courses for Breakthroughs (Paul Perez).

Susan O’Connor dives into niche community building within course creation. Her focus on shared experiences, teaching assistants, and constant curriculum updates fosters a dynamic, supportive learning environment. With peer feedback and industry pros, her masterclass offers warmth and connection.Susan O’Connor is a video game consultant and award-winning video game writer whose titles have generated more than a half-billion dollars in revenue.In this episode, Ari, Abe, and Susan discuss:Leaning into uncommon commonalities within niche communities in course creationThe importance of teaching assistants in student support and community structureConstant updates in teaching niche topics like video game storytellingInviting past graduates to discuss recent games for clear and communal learningThe implementation of peer feedback structures with small cohorts and buddy systemsIntroducing a “pro tier” with industry professionals providing feedback Stringent guidelines to ensure quality feedbackSusan’s successful transition from video game writer to game writing teacherThe role of a strong community in achieving significant financial successFuture plans to expand the program to include game design classes for writers“Creative people desperately need to be in community and often are not to the point where they just feel like, ‘Well, I don’t really need community. I’m just an oddball weirdo.’” — Susan O’ConnorGuest Bio:Susan O’Connor’s first job as a game writer was for “a slumber party game — for girls!” She was an award-winning game writer who has worked on over 25 projects, including titles in the BioShock, Far Cry, and Tomb Raider franchises. Titles in her portfolio have sold over 30 million copies and generated over $500 million in sales. She founded the Game Narrative Summit at GDC. Now, she partners with studios, publishers, and writers to help teams ship great games with great stories. She is dedicated to supporting creatives in the games industry so that they can do their best work.Resources or websites mentioned in this episode:MiraseeRuzukuSusan’s website: TheNarrativeDepartment.comSusan's previous episode: "Writing for Video Games"Credits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Creating Uncommon Commonalities (Susan O'Connor).