CCR307: Buyer Belief-Shifting with Stephen Hutson

How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills?   In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, Austin Lee, Sam Woods (and even... David Deutsch?!?).   

In this episode,  we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight.   

In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her.   

Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.  

Today I’m sharing who’s behind the problem (yeah, I’m naming names), and how I hope to change it for copywriters who have “The Goods.”   

Donnie French, a skilled copywriter at Performance Golf, shares insights into his expertise and inspiring journey from prison to guiding inmates in entrepreneurship through copywriting.

My guest today, Stephen Hutson is an expert at building loyalty brands and has thought a lot about buyer beliefs.

Today, I’m going to reveal the Top 3 Copywriting Categories for Freelancers in 2024. And also, the one place where your services are no longer needed.   

In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.

In the episode, I go deep into all three phases with celebrated author and television writer and producer, David Matthews.