Navigating the News

In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry. With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change. Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity. Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle to stick to a strategy.

What happens when ChatGPT goes down? In this episode, Lucy Mowatt and James Gill explore AI reliance, alternative tools like Gemini and Perplexity, shifting podcast trends, and a new advertising push toward real-life experiences. Plus: Meta’s AI ad platform.

What happens when a £25k salary comes with a marketing job description demanding content creation, video editing, graphic design, analytics, and more? In this episode, Lucy Mowatt and James Gill dive into the growing disconnect between marketing job expectations and reality.They explore how underpaid, over-scoped roles are damaging the profession, how AI is diluting thought leadership, and why Gen Z might be trusting tools over experts. It’s a candid conversation about credibility, creativity, and what it really takes to do great work in 2025.If you’ve ever read a marketing job ad and thought “you want what for how much?”, this one’s for you.PS Comedy sound effects have been added to protect the guilty.

Is sloppy copy costing brands more than they realise?Lucy Mowatt and James Gill kick off the new season with an unfiltered chat about dodgy grammar, the rise of AI content, and why attention to detail still matters. It’s punchy, opinionated – and just the beginning.🎧 Hit play and join the conversation – and don’t forget to have your say in the State of Content Survey 2025. We want to know: do mistakes still matter?Take part now: https://www.methodmarketing.org/blog/state-of-content-2025/

In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content. Why jargon can put potential customers off The importance of asking questions Who creates technical content well. Listen now!

Welcome to season 3 episode 5 of the Content Conversations podcast. In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative. During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business. They also explore why having a strategy is vital to creating content – and why unpopular opinions could be the key to driving greater engagement. Listen now to find out more.

In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing. During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect. Connect with James Gill on LinkedIn. www.methodmarketing.org

In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news. They cover: What is the news? What journalists are looking for Common mistakes when pitching stories The importance of human connection And more! Unfortunately, due to a technical glitch, the recording does cut out at the end (despite having three separate devices set up to record the audio), so we'll record a replacement episode soon. Enjoy! Find out more about David on LinkedIn, and the Norfolk Community Law Service on their website. www.methodmarketing.org

In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes. During the episode, they discuss: The benefits of business blogging The challenges of developing content ideas Avoiding jargon Getting started with blogging Find out more at: www.methodmarketing.org www.catherinefrance.com

In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing. From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting it right.