SUCCESS IS A NUMBERS GAME: ACHIEVE BIGGER GOALS BY CHANGING THE ODDS

Boston-based American Vinegar Works is bringing artisanal vinegar back to the US, reviving a centuries-old fermentation process from the 1820s, transforming it into a modern craft brand that meets growing consumer demand for authentic, clean-label, premium pantry staples. The vinegar market is a $10.8B global industry, and specialty vinegars are among the fastest-growing categories, projected to expand nearly 7% annually. Founder Rodrigo Vargas joins Justin to share how artisanal vinegar is not just a culinary trend, but a growing landscape of consumer demand and what it takes to reimagine a historic American industry in 2026.

Every goal that you're pursuing has two hidden numbers attached to it—a probability of success and a probability of failure. Whether you're trying to start a business, run a marathon, get a promotion, earn a pilot's license, grow a bumper crop of tomatoes, or sign an acting deal, these two percentages are always lurking in the shadows predicting what is going to happen. But most of us never think about them. We assume our odds are unknowable and unchangeable. This dangerous lie leads millions of people to fail at goals where they were perfectly capable of succeeding. You can choose a smarter path. Author Kyle Austin Young joins Justin to discuss his new bestselling book.

PeeSport is America's #1 Pee Bottle Company. They're making life easier and more fun for thousands of people. Their product is fun, useful, and life changing. Thousands of truckers, travelers, clinics, festival-goers, and adventurers trust PeeSport for relief on the go. But they are not just selling pee bottles, they are building something bigger. A brand that makes people laugh, that's all about adventure, and that's going to be as wild as Red Bull one day. Founder Henry Snow joins Justin to discuss this fast-growing brand!

Introducing the world's first AI-powered, fully automatic safe smart cooking system (www.CookTopSafety.com) and SensorAI – AI innovators specializing in predictive and preventative technology solutions. The CTS focus is on aging in place, multi-family and student housing, IoT connected kitchen and SaaS. Cooktop Safety (CTS) founder and CEO David Eby joins Justin to discuss innovation in tech and AI.

High Level, co-founded by Ashley Parker Angel and Bobby Klebanoff, is revolutionizing the wellness industry with a unique dual-business model. When the worlds of entertainment and medicine come together, something extraordinary happens. Ashley Parker Angel, known for his dynamic stage presence and transformation coaching, and Dr. David Rizik, a global leader in cardiovascular medicine, teamed up to create High Level Science — a line of medical-grade supplements redefining wellness with a foundation in solid science and real-world performance. Their groundbreaking formulations include High Level Heart + Body + Mind, designed to support overall physiological wellness, and High Level Man, a 12-in-1 advanced men's vitality formula crafted to help support energy, endurance, circulation, and overall wellness with clean, science-informed ingredients. Ashley Parker Angel and Bobby Klebanoff join Justin to discuss this fast-growing brand.

From concept to completion, creating the Desert Dwellers Flash Cards has been an enriching and fulfilling experience. These flash cards blend education and fine art, designed to captivate young minds and foster a love for the unique wildlife of the desert. Julie Bonner joins Justin to discuss how to best leverage creative design with consumer products!

Hala Shamas is the Founder and CEO of Sipsy, a discover-driven alcohol retail and e-commerce platform redefining how consumers discover and shop for spirits. With a background in digital growth and brand building, she has scaled Sipsy from a startup concept into a multi-channel business spanning brick-and-mortar retail, nationwide shipping, and tech-enabled e-commerce. Hala blends data-driven strategy with community-led content, using education and storytelling to turn liquor shopping into an experience, not just a transaction. Hala joins Justin to discuss this growing alco-bev retail brand!

Josh Lipinski is the founder of the Breakwater Supply outdoor brand which is a digital-first ecommerce retailer that sells specialized waterproof backpacks, shoes, and other outdoor gear. Prior to becoming an entrepreneur, Josh worked for over 15 years in tech as a Software Engineer and Senior Manager in the Boston area. He currently leads all day-to-day operations of Breakwater Supply, which involves sourcing and product development, marketing and advertising, logistics, fulfillment, and web development. Josh joins Justin to discuss this fast-growing brand!

With decades of culinary experience, Chef Calvin Harris is on a mission to transform home cooking. He launched Spiced Up to tackle a common problem: the trade-off between convenience and taste. Chef Calvin understands that busy lives often lead to dining out or ordering in. Yet, he believes that home-cooked meals can be both healthy and incredibly flavorful. That's why he created Spiced Up seasoning blends—making it easy for anyone to whip up delicious, nutritious meals at home. Cooking is Chef Calvin's love language. He's passionate about helping home cooks create amazing meals that bring families together. With Spiced Up, he proves that anyone can cook and that great taste should never be sacrificed for convenience. Chef Calvin joins Justin to uncap this spicy brand!

At Maia, they believe that great yogurt is about more than just flavor—it's about texture. Their commitment to crafting the perfect yogurt results in a thick, creamy consistency that stands out from the rest. Each cup of Maia spends its final hours of production settling into its rich, velvety texture, right in the cup. For the ultimate experience, they recommend enjoying Maia's thick, creamy texture by gently scooping into it rather than stirring. This way, you savor every smooth bite, just as we intended. Founder Hamilton Colwell joins Justin to unpack this delicious yogurt brand!