Brick By Digital Brick: A Construction CEO’s Guide To Building A Strong Social Media Foundation With Emma Tessler

Welcome to Construction Genius. Today's guest is Frank Cespedes, a Harvard Business School professor and former managing partner at a Professional Services firm. With extensive experience in go-to-market strategy globally, he's also contributed to prestigious publications like Harvard Business Review and the Wall Street Journal. Frank joins the show to discuss his book, "Aligning Strategy and Sales," emphasizing the crucial link between strategy clarity and effective sales direction. The conversation delves into the unique challenges of selling in construction, highlighting the technical nature of the industry and the importance of tailored sales training and incentives. Regardless of a company's size, Frank underscores the president's essential role in business development, particularly for mid to large-sized enterprises where leadership can become detached from sales activities. Tune in for practical insights that will enhance your sales strategies and team development. Thank you for joining Construction Genius today!   Buy Frank’s Books: Sales Management That Works: How to Sell in a World that Never Stops Changing - https://www.amazon.com/Sales-Management-That-Works-Changing/dp/1633698769   Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054   Buy Eric's Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/    Get Coaching with Eric: www.constructiongenius.com/contact  

Managing a business team is pretty much like handling a sports team. That’s why former football coach Les O’Hara now applies his game plan on the field to creating high-performing professional teams. Joining Eric Anderton, he shares how he applies football concepts and lessons to the construction business, which results in better teamwork and highly desirable outputs. Les also talks about the concept of a 90-minute block (and how to spend it wisely) and his four-quadrant approach to helping others determine their unique strengths. Furthermore, find out why having a business coach is never a bad idea and the very important reason why you must get your own chief of staff. Get the One Book Every Construction Leader Must Read: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/  Need executive coaching? Book a short call with Eric to discuss how he can help: https://10minuteswitheric.youcanbook.me  Website: https://www.thecontractorhuddle.com/playbook Website:https://build12.com/ Website: https://northshorebrickwork.com/ LinkedIn Handle: https://www.linkedin.com/in/lesohara/ FaceBook: https://www.facebook.com/thecontractorhuddle FaceBook: https://www.facebook.com/profile.php?id=61550118445654 Twitter: https://twitter.com/lesohara Youtube: https://www.youtube.com/@Build12Network

Process improvement holds significant potential for enhancing the profitability of your construction business, and the cherry on top is that it is where you have the most amount of control. Join Eric Anderton and guest, Moustafa Moursy of Push Analytics, as they explore the fundamental concepts of strategic process management and how they can revolutionize the way construction businesses operate. From defining processes and identifying key areas for improvement to balancing detail and flexibility, they unravel the essential components of strategic process management. Eric and Moustafa’s in-depth discussion covers crucial topics such as setting up processes, optimizing project management, and fostering collaboration with the executive team. Gain invaluable insights into onboarding salespeople, leveraging technical knowledge in sales strategies, and enhancing the overall customer experience. Whether you're a seasoned professional or just starting in the construction industry, this episode offers practical guidance for maximizing profitability through process improvement. Tune in now and elevate your construction business to new heights of success! Get the One Book Every Construction Leader Must Read: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Need executive coaching? Book a short call with Eric to discuss how he can help: https://10minuteswitheric.youcanbook.me Website: https://pushanalytics.com/ LinkedIn Handle: https://www.linkedin.com/in/moustafa-m-71909456/

A good construction project is not just about the looks. It goes beyond aesthetics, strategically marrying form and function together. Eric Anderton sits down with Blima Ehrentreu, Founder/CEO of The Designers Group, to discuss the transformative power of a purpose-driven design. She discusses the major differences between good and bad designs, as well as her various approaches in coming up with aesthetically pleasing yet highly functional outputs. Blima also shares how she was able to create a diverse and well-performing team, starting as a two-woman firm and eventually growing to more than 30 people.  Get the One Book Every Construction Leader Must Read: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T Need executive coaching? Book a short call with Eric to discuss how he can help: https://10minuteswitheric.youcanbook.me Website:  https://www.thedesignersgroup.com LinkedIn Handle: https://www.linkedin.com/in/blimaehrentreu Instagram: https://www.instagram.com/thedesignersgroup

Having a strong presence on social media isn’t just about physical structures, but about creating genuine connections that set the groundwork for success in the digital era. In this episode, we have Emma Tessler, founder of Ninety Five Media, reveal the construction CEO’s guide to building a strong social media foundation. Discover why diversifying your social media team, including field personnel, is crucial for authentic engagement. She also discusses how storytelling can set your construction brand apart and foster trust with your audience. Emma highlights the importance of crafting a diverse range of content buckets, promoting in multiple media forms, and more. Tune in now and learn how to maximize your presence! Buy Eric’s Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies – https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T Need an Executive Coach? Book in 10 Minutes to chat about how Eric can help: https://10minuteswitheric.youcanbook.me Ninety Five Media: https://ninetyfivemedia.co Instagram: https://www.instagram.com/ninety.five.media LinkedIn: https://www.linkedin.com/in/emmatessler Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196  Learn how to create content that converts: https://ninety-five-media.mykajabi.com/mym

As we enter an age of rapid digital transformation, we can no longer hold off AI from entering the way we do our business. Construction is not an exception. How do we navigate this AI revolution? In this episode, Eric Anderton is with Daniel Hewson, the data capability manager at Elecosoft where he oversees the development of overall data and AI strategy. Daniel shares his expertise to help us understand how AI is impacting construction, shedding light on the misconceptions of this technology. He also talks about how we can use AI better in business and what are its limitations in terms of the quality and accuracy of its output and more. Plus, Daniel offers a guide for when you’re dealing with AI vendors, partnering with technology companies, and more. Join in on this timely conversation and find yourself equipped with a blueprint for the future as you embrace the inevitability of AI in this industry.

Building a powerhouse team begins with clear communication, scalable processes, and the courage to address challenges head-on. Build not just a team, but a legacy of success through direct and effective leadership. In this episode, we have Sean Hamilton to discuss how to build a strong team, with scalable processes and direct communication. From dealing with responsibilities to overcoming communication hurdles, Sean shares how to handle team dynamics and foster a culture of accountability. He stresses the importance of good communication in the workplace, stating that it is crucial for success in any job. Sean also touches on Take Charge Learning, coaching strategies, and more. Tune in now!

A carpenter becoming a CEO shows how resilience, ambition, and staying true to one's purpose can lead to transformation. In this episode, we have Charlie Fitzgibbon, a former school-goer who initially didn't want to go, who now works as a carpenter and runs a successful construction company, Edinburgh Construction. Today, he shares his journey with us, spilling the secrets to managing growth, overcoming recruitment challenges, picking your battles in the construction industry, and more. Tune in now and hear Charlie’s wild ride!

In the construction landscape, quality is not a luxury but a necessity for you to have an edge against your competitors. Prioritizing your quality brings a multitude of benefits to your business and customers. In this episode, Matthew Kleiman, the co-founder & CEO of Cumulus Digital Systems, explains how construction business owners use systems thinking to identify and eliminate quality issues. Using his rational and high-quality manufacturing approach, Matthew was able to share his insights on how leaders could drive quality in projects by establishing a “No Fear Culture” in the industry. He also touches on the importance of transparency and awarding those who report quality issues. Matthew is willing to share his treasure trove of wisdom, so head into this episode to not miss a thing.

Time is money, and it is a non-renewable resource. Due to mismanagement with our schedules, it costs us so much in our business. But why do people struggle so much in managing schedules to complete a job on time? In this episode, Michael Pink, Chief Executive Officer of SmartPM, talks about the key to overcoming construction schedule delays. He also reveals that hiring schedulers is unnecessary because PMs should learn how to do it. That is the problem his company saw, and they decided to create a CPM Bootcamp to address that. Join Michael in this episode and learn to be smart with your schedules and eliminate delays.