In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown the label from a cult favorite into a $650 million global force, but sustaining that growth raised tough questions: Should the company double down on sneakers, expand into ready-to-wear and accessories, or push into emerging international markets? Harvard Business School Professor Juan Alcacer and entrepreneur Alexandre Daillance co-wrote the case “Golden Goose: Reshaping Luxury.” They join host Brian Kenny to explore how the brand has upended traditional fashion norms by embracing imperfection, inviting co-creation, and redefining what it means to scale in the luxury world.
More episodes from "Cold Call"



Don't miss an episode of “Cold Call” and subscribe to it in the GetPodcast app.







