From Waste to Value: Rethinking Circularity with Ave Crotti

In this episode, we speak with Johann from Pentatonic about how de-globalization is reshaping supply chains and unintentionally accelerating circularity. From sovereign supply chains to tariff-free second-hand markets, Johann shows why circularity isn’t just sustainability—it’s efficiency, resilience, and smarter economics. Expect contrarian takes on fashion vs. automotive, lessons from Asia, and why building flywheels beats perfect planning every time.

In this episode we talk with Karel Eijkenaar from Logicall about building full life-cycle strategies that go beyond recycling. Circularity isn’t just sustainability—it’s smarter supply chains, resilient services, and new revenue models. Expect hands-on insights on reverse logistics in electronics, e-mobility use cases, component harvesting, and why “start small, then scale” is the fastest path to value.

In this episode, we talk with David Watson from RL People and RL Equity about what truly drives circular supply chains at scale: the right people, systems that actually talk to each other, and strategic partnerships that go beyond pilots. From talent pipelines to private equity trends, David reveals why circularity isn’t just a sustainability buzzword — it’s an operational and investment play with real commercial edge. Expect bold takes on recommerce, reverse logistics, and why the future of circularity starts with who you hire.

In this episode, we speak with Wolfgang Lehmacher, former Head of Supply Chain and Transport at the World Economic Forum, about why circular supply chains are the key to future-ready logistics. Circularity isn’t just sustainability—it’s smarter supply chains, resilient design, and bold innovation. Get ready for grounded strategies and inspiring stories.

In this episode, we talk with Ave Crotti from Kühne+Nagel about rethinking supply chains from linear waste streams to regenerative loops. Circularity isn’t just sustainability—it’s smarter design, resilient logistics, and bold industry-wide cooperation. Get ready for practical insights, surprising use cases, and a wake-up call on what “sustainability” really demands.

In this kickoff episode, we, Sven Schürer and Marcus Karten, introduce the Circular Supply Chain Podcast and the intention behind it. After decades inside global logistics systems, we are stepping back to ask how we can reshape supply chains for a more resilient, circular future. This podcast is about real conversations with people who are rethinking how products move, return, and regenerate value. From reverse flows to digital traceability, this series explores what it really takes to future-proof your supply chain.