11. Isn't zero waste impossible?

This episode makes the case that it's not only possible but already happening inside forward-thinking companies. We break down the three-step playbook for achieving zero waste, from the radical efficiency of a pen with its own labeled spot, to a whiskey maker feeding cows with its leftovers, and a multi-billion dollar CPG giant that stopped throwing away its cardboard boxes. Discover why the ultimate goal isn't just to reduce waste, but to transform every single byproduct into a sold asset.