#175 B2B Marketing

Chinese professionals can be international and take flexpat jobs, but how?What can flexpats do to add value to the growth of Chinese professionals?James Hsu is a bilingual executive coach and trainer with a solid academic background including a Computer Science bachelor’s degree and an Executive MBA, paired with rich cross-cultural experience growing up in Canada and currently working in China.Now a full-time freelancer, trainer and KOL, James leverages his collaborative leadership style, cross-cultural insight and stakeholder influencing capabilities to deliver professional coaching and training services.

Learn about blue collar empowerment and automation in China. Clear communication is the most important factor in AI/digital transformation. Empower workers and create a smooth transition so everyone gradually comes on board. Blue-collar workers can be upskilled with simple interfaces and training, and the biggest challenge is always taking the human factor into account. Rosanna Terminio is a consultant, contributor, and lecturer specializing in innovation, strategy, and human resources; since 2011 she has been a partner at AsecorpChina Business Consulting, bridging European companies and the Chinese market. Find her on LinkedIn. 

China book author shares insights into his book.What makes China so strong today?How did China build the engineering ability in its workforce? How does production capacity affect the consumer behavior?Who earns money in an over-capacity model?Book title: "Enduring Frameworks: Nine Lenses for Understanding Today's China beyond the Headlines"Marco Beba (Find on LinkedIn) is a German business strategy professional based in Shanghai.He has already been on the China Flexpat podcast before, episode 14.Find the book here:Link (Germany): https://www.amazon.de/dp/B0GV3JSQ1BLink (US): https://www.amazon.com/dp/B0GV3JSQ1B

Sell your B2B products in China:Deep dive into: Value/ Branding / PricingLocal R&DLocal Marketing executionBranding vs. Guanxi (Relationships)Support your Chinese Sales team to succeed in the Chinese market!Dr. Daniel Frerichs is an expert on B2B marketing in China due to his extensive professional experience bridging European and Chinese markets. Dr. Daniel FrerichsSalt & Pepper Consulting Co. Ltd.E-Mail: [email protected] ID: danielfrerichsWeb: www.silkroadconsultants.com

How can professionals — not just tech experts or big corporations — use AI to work smarter and think more creatively? What are some underrated AI tools that save hours in each work week? How does AI change the way we work, lead, learn, and connect?What can Chinese professionals teach the world about fast, practical AI adoption? Alysia Lee Asp is a Creative Innovation Coach, AI Integration Specialist, and Award-Winning Educator helping professionals bridge creativity, psychology, and technology to work smarter and think bigger. Based in Shanghai for over a decade, this “Queen of AI in Shanghai” is known for making innovation practical, human, and globally accessible.Host: Sigrid Winkler, Founder & CEO of CITY COWBOYSLinks: Find Alysia Lee Asp on WeChat: alysialeeaspEmail: [email protected]: https://www.linkedin.com/in/alysialeeasp/Website: flexmytech.com

Understand why our values are so important to how we interact with our environment. Why is an expat assignment so hard for the spouse?The true value of intercultural trainings?Preparing local teams for global roles.Andreas Bastian has worked in various senior management positions at several multinational companies, including Volkswagen and BP.With a wealth of experience in developing global teams and businesses, Andreas has lived and worked across diverse markets in China, Japan, Indonesia, and Germany.Dr. Andreas Bastian ICUnet Group Chinahttps://www.icunet.cn/enManaging Director [email protected]

Get to know the challenges of Overseas Chinese students and professionals How can they integrate in other cultures and create value in their home country?Contact Adam Sevcik (Find on LinkedIn)Wechat: AdamSev_01Contact FrancisWechat: Flexpat2020

Confident communication drives career success.Speaking with confidence is a skill that can be trained and strengthened.Practical strategies to recognize and avoid common communication mistakes.Build powerful new habits to express your ideas effectively in every conversation. Corinna RothenburgerBorn in Germany in 1965, Corinna Rothenburger is a seasoned language and communication expert with more than 25 years of experience in broadcasting, public speaking, and professional training. She built her career across several major radio stations in Germany, working as a speaker, writer, and event presenter.Since 2012, she has been based in Shanghai, where she continues to share her passion for communication as a German language trainer for companies, adults, and children—helping learners not only master the language but also express themselves with confidence and clarity. WeChat: CorinnaRothenburger

Learn Chinese. Finally be able to speak fluently. It is possible. Alla is the founder and manager of Sino.Sphere an online Chinese school which delivers media-based courses to students from all around the world. Sino.Sphere offers a fresh alternative to traditional rote-learning based approaches, instead engaging its students with modern Chinese media produced for natives in China. We have taught over 500+ students from across the globe and you can find us on Instagram, as well as on LinkedIn as Sino.Sphere.Alla Garside (find on LinkedIn)Instagram: Sino.Sphere Wechat: Allaelizaveta01Contact FrancisWechat: Flexpat2020

Learn from an Artist who started working in China 1987.What is the role of your own skills and your relationships?Is this still valid today?Find Daniel:instagram link @danielmkrauseWechat T4PHAGE