How Games Make Money: Monetization & Metrics

In this episode of chatgbd, the team breaks down everything they saw, heard, and felt at GDC 2025.What was the vibe on the ground? Why did this year feel so indie-heavy? And how is AI reshaping the way developers work, build, and release games?We dig into the rise of alternative games and app stores, growing developer costs, and the pressing need for new revenue streams in a changing market. From creative breakthroughs to commercial pressures, this year’s festival spotlighted the promise and the pressure of making games in 2025.🔗 Subscribe and stay ahead in game monetization!Ready to start monetizing with intrinsic in-game ads? Here here: https://hubs.la/Q039T7LM0#GameDev #InGameAdvertising #GameMonetization #AdTech #GamingIndustry #GameBusiness #AdvertisingInGaming #PlayerExperience #IndieDev

In this episode of ChatGBD, Guy sits down with Sharon to explore how game publishers can boost their ad revenue without compromising player experience. 🎮💰Sharon breaks down how her team helps optimize in-game ad placements, the key metrics publishers should track, and what to consider when integrating ads that feel seamless and native to gameplay. Whether you're just starting with in-game monetization or looking to refine your current strategy, this episode is packed with practical insights.👉 Learn how to:Maximize revenue through smart ad placementAvoid disrupting player immersionIdentify what’s working (and what’s not) in your monetization strategy📈 Stay ahead of the curve with proven tactics from the team helping top publishers drive real results.Subscribe for more episodes of ChatGBD.Start monetizing with Anzu today: https://hubs.la/Q039T7LM0

In this episode of ChatGBD, we explore the mechanics behind game monetization and the metrics that matter. From ad revenue to analytics, we explore how developers turn gameplay into profit.💡 What you’ll learn:✔️ How intrinsic in-game ads generate real revenue✔️ The role of ARPDAU and why it’s a key metric✔️ How impressions are counted✔️ Ad ratios, sizing, and how resizing works in 3D environments✔️ How performance is measured and what control publishers haveWhether you’re a game dev, marketer, or just curious about the business behind games, this one’s for you.🔗 Subscribe & Stay AheadDon’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.Start monetizing today: https://hubs.la/Q039T7LM0

In this episode, we explore the evolution of in-game advertising on PCs and consoles, from early hard-coded placements to today’s sophisticated dynamic ads.What you'll learn in this episode:✔️ How intrinsic in-game advertising has made non-disruptive monetization accessible to studios of all sizes, not just the industry giants.✔️ Real-world examples showcasing the impact and success of monetizing with intrinsic in-game ads on big screens.✔️ The crucial role gaming communities play in shaping ad strategies.✔️ Practical advice on how to integrate ads without frustrating players.🔔 Subscribe for more insights into gaming, monetization, and the future of advertising!Ready to start monetizing? Head here: https://hubs.la/Q039T7LM0

In this ChatGBD episode, we unpack the latest gaming and AdTech trends, discuss why prioritizing player privacy is key for successful monetization, and explain clearly how consent and ad targeting function within intrinsic in-game ads.Hear directly from Anzu’s monetization experts—Guy Ben Dov (EVP Supply & Revenue Operations), Idan Tabachnik (Head of Product Operations), and Sharon Liberman (Publisher Growth Team Lead)—on how the new ID5 partnership can enhance your game’s monetization potential.🎙️ Listen now to boost your in-game revenue strategy!Start monetizing today

In this episode of ChatGBD, we explore how mobile game developers can unlock new revenue streams with intrinsic in-game advertising—a format that monetizes without disrupting gameplay.🚀 What’s covered?✔ The evolution of monetization in mobile games✔What brands are looking for from mobile games✔ Key factors to consider when selecting an ad partner✔ Changing player expectations and the shift away from intrusive ads🎙 Featuring Guy Ben-Dov, EVP, BD Games, and Maor Wurembrand, Director of Growth Management at Anzu.🔗 Subscribe & Stay AheadDon’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.Start monetizing today: https://hubs.la/Q02Xh2180#GameDev #InGameAdvertising #GameMonetization #AdTech #GamingIndustry #GameBusiness #AdvertisingInGaming #PlayerExperience #IndieDev

Understanding your players is the first step to building successful games and monetization strategies. In this episode, we dive into the demographics, habits, and preferences of today’s gamers and discuss how game developers can effectively engage them through in-game ads without disrupting the experience.🔗 Don’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.Start monetizing today: https://hubs.la/Q02Xh2180

In this episode of ChatGBD, the team dives into the world of in-game advertising—breaking down how it’s evolved, what it looks like today, and how developers can make the most of it.🔹 What You’ll Learn in This Episode:✔️ The history of in-game ads – from early static placements to dynamic, programmatic solutions✔️ The different types of in-game ads (static, dynamic, rewarded video) and how they work✔️ The key benefits of in-game ads for developers and advertisers✔️ How to monetize without disrupting gameplay✔️ The challenges of integration, compliance, and balancing monetization with player immersion📺 Watch more episodes of ChatGBD: https://www.youtube.com/playlist?list=PLzdxc93hB7-kaAJTMYgZifMzHF4YxJfSJReady to start monetizing? Head here: https://hubs.la/Q02Xh2180#GameDev #InGameAdvertising #GameMonetization #AdTech #GamingIndustry #GameBusiness #AdvertisingInGaming #PlayerExperience #IndieDev

AdTech is transforming how developers monetize games without disrupting gameplay—but how does it actually work?In this first-ever episode of ChatGBD, we discuss the fundamentals of AdTech in gaming, why it matters for game developers, and how to make it work for you.💡What You’ll Learn:✅ What is AdTech? – A breakdown of DSPs, SSPs, ad exchanges, and measurement tools.✅ How does AdTech fit into gaming? – The evolution of game monetization from banner ads to programmatic in-game ads.✅ What are the latest trends? – The shift to intrinsic ads, immersive formats, and privacy-friendly targeting.✅ Who are the key players? – From advertisers and developers to AdTech platforms like Anzu.🚀Why Listen?If you’re a game developer looking to unlock new revenue streams, improve the player experience, and stay ahead of industry trends, this episode is packed with practical insights and expert guidance.🔗 Subscribe & Stay AheadDon’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.