Charting Tracks: Episode 7 - Music Creation (Part 2)

We've reached the final Charting Tracks episode of Season 1! In this episode we round off our conversation about how to make a living from music. We explore the ever changing ways that artists are expanding into new revenue streams. We look at how music and brands can connect in an authentic way, the value of music and art and the tricky relationship between art and commerce.    Quotes from this Charting Tracks episode:   “There’s an inherent value in what you create… and there’s a commercial value in it too.” - C. O’Gorman  “You have a right to ask for whatever you think you’re worth.” - A. Yaqub    “Don’t be so quick to squash that emerging love.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  What Next?  Some further listening and research if you fancy it…   Music:  Adele - Turning Tables  Tori Amos - 1000 Oceans   Book:  The Long Tail - Chris Anderson

In this episode of Charting Tracks, the penultimate episode in Season 1, we cover the all important topic of how to make a living in music. We explore the different revenue streams from the perspective or an artist, producer and songwriter including royalties, merchandise, live shows and brand endorsements. We also explore the various other disciplines within the music industry and the core functions of the record label marketing machine including marketing, social media, radio promotions, TV promotions, club promo, live agents and more.  Quotes from this Charting Tracks episode:   “The music is the most important part but to think of it as the thing that’s going to be the main revenue driver is kind of an outdated way of thinking.” - C. O’Gorman  “I’m not going to name any names but… A BIG Artist… One of the most respected, well-known names in the UK. That Artist makes more money from their brand partnership with a sports brand, than they do from their music.” - A. Yaqub    “You might find that to begin with you’ve got to do a bit of almost everything.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  What Next?  Some further listening and research, if you fancy it…   Music:  Nile Horan - Too Much to Ask  Sam Smith - Stay With Me  Ed Sheeran - The Parting Glass  Lady Ga Ga - Paparazzi  Cardi B - I Like It   Websites:  Intellectual Property (IP) protections in the UK: https://www.gov.uk/intellectual-property-an-overview   PPL: ppluk.com PRS: prsformusic.com Submit Hub: submithub.com

In this episode of Charting Tracks we continue our conversation on 'Building A Fanbase'. In part 1 we looked at how to identify your potential fans and how to construct a fan profile. In part 2 we look at how to find your potential fans, the differing behaviours of each core fan segment and how to adapt your marekting efforts to reach them.    Quotes from this Charting Tracks episode:   “Kick the tires.” - C. O’Gorman   “A recommendation, especially if it comes from somebody that they truly trust and respect… that’s always gonna get the first thing.” - A. Yaqub  “People like that sense of discovery.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks What Next?  Some further listening, and researching if you fancy it…   Music:  Five Seconds of Summer: Amnesia  Websites:  Music Week: musicweek.com

In this episode of Charting Tracks we're looking into how an artist goes about building a fanbase. From identifying who your core audience is likely to be, breaking down the broader makeup of the music consuming public and the difference between the "Fanatic", "Enthusiast", "Casual" and "Indifferent" music audience segments. We also talk through examples of how artists can construct a profile of their typical fan and the different ways to reach them.  Quotes from this Charting Tracks episode:   “What does your audience actually look like? Who would your audience be?” - C. O’Gorman  “The people who are properly serious… They already kind ‘a know, what they’re doing.” - A. Yaqub    “You can’t be all things to all people.” - B. Hennessy-Garside   Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  Music:  Barbara Streisand - The They We Were  Celine Dione - It’s All Coming Back to Me Now  Susanne Boyle - Always On My Mind  Jacob Collier - Sleeping On My Dreams

In this episode of Charting Tracks, we continue our discussion of performance and delve into the psychology of performing. We also take a deeper look at the art of stagecraft, visual presentation, branding and the evolving world of digital performance spaces. Quotes from this episode: “Make it easy for people to find you. ” - C. O’Gorman “Something as simple as tying a scarf around your mic stand. That can separate you from other people” - A. Yaqub “Our psychology matters.” - B. Hennessy-Garside Socials: Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  What Next? Some further listening, if you fancy it… Music: Queen (lead singer was Freddie Mercury) - I Want It All The Rolling Stones (lead singer was Mick Jagger) - Paint It Black Lady Ga Ga - Poker Face B.B. King - Bad Case of Love

In this episode of Charting Tracks we continue our discussion on the art of performance. We explore the subtle (and not so subtle) differences between studio and stage performing, the nuances of audio and visual performing and what make up the key components of a performance. We also discuss the importance of practice and rehearsal as well as techniques and tips, warming up and cooling down and how to inject your performances with authentic emotion. Quotes from this Charting Tracks episode: “There have been times… where the artist just hasn’t been rehearsed… and so, basically a day where we should have been able to film at least five different tracks we’ve ended up just doing two, or just doing one.” - C. O’Gorman. “My favourite vocal performances have always been the ones that I believe.” - A. Yaqub. “It’s really important to distinguish between… ‘practicing’ and ‘warming-up in preparation’ to perform” - B. Hennessy-Garside. Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  What Next? Some further listening if you fancy it… Music: Michael Jackson - They Don’t Really Care About Us Michael Jackson - She’s Out of My Life Michael Jackson - The Lady in My Life Stevie Wonder - Living for the City Whitney Houston - How Will I Know (Produced by Michael “Narada” Walden) Patti Labelle - New Attitude Dolly Parton - Smokey Mountain Memories Oasis - Go Let It Out

In this episode of Charting Tracks we delve into the world of performance! We cover what makes a performance, what are the core elements that go into performing, rehearsal and how to refine a performance. We also explore adapting recorded music to a live setting, the specific of different venues and settings and how these can effect your performance and how to inject emotion and stylistics into a performance.     Quotes from this Charting Tracks episode: “That’s actually what I think all the great performers have; like you said, this ability to command but also this ability to adapt.” - C. O’Gorman  “Your audience wants to be led somewhere, they want you to take them on a journey, they want you to put on a show.” - A. Yaqub    “Music isn’t a sport.” - B. Hennessy-Garside Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks What Next? Some further listening, watching it if you fancy it… Film "Keyboard Fail": https://www.youtube.com/watch?v=30zH4FFokKc La Vie En Rose: https://www.imdb.com/title/tt0450188/ Music Dizzy Gillespie - Unicorn Miles Davis - So What Oasis - Noel Gallagher Tori Amos - Crucify Ed Sheeran - I See Fire Lady Ga Ga - A Million Reasons Beyonce - Love On Top Prince - Purple Rain Imogen Heap - Hide and Seek James Brown - Man’s World

In this episode of Charting Tracks we continue our discussion on the art of recording and delve into the differing expectations on engineers and producers and how engineers, producers and studios have their own sound/aesthetic. We also look in more detail at recording techniques, underpinning messages, stylistic impact, and how this all connects to the artist brand as well as tips and advice for artists producing their own music.  Quotes from this Charting Tracks episode: “The reason we’ve come to you is because we want YOUR sound.” - C. O’Gorman “The word that sticks out for me is ‘Vision’.” - A. Yaqub   “Everything is an artistic choice.” - B. Hennessy-Garside Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks What Next? Some further listening if you fancy it… Music: Adele – Rolling in the Deep (Produced by Paul Epworth) Beyonce - If I Were A Boy John Mayer - Daughters H.E.R. - Hard Place Produced by Dark Child)   Anderson Paak - Jewelz (Produced by Timbaland) Michael Jackson - Thriller Jazmine Sullivan - Lost One (Produced by Mani Marroquin) David Bowie - Let’s Dance Michael Jackson - Billie Jean Snoop Dogg - Drop It Like It’s Hot (produced by The Neptunes) Metallica - The Black Album Alanis Morrisette - One Hand in My Pocket Billie Eilish - When the Party’s Over

In this Charting Tracks episode we discuss: 00:00 - 03:00: Intro, Disclaimer and Outline. 03:01 - 31:00: Roles in making a recording.  31:01 - 46:37: The studio “vibe”. 46:38 - 01:02:06: Getting a set-up for yourself and preparing before a recording. 01:02:07 - End: Reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D] and ending. Quotes from this Charting Tracks episode: “[with] social media and digital being such an important part of the process now, from early, early on we’ll probably be… capturing stuff like video content and social media content from the studio.” - C. O’Gorman “Everyone’s going to work in a different way, so this is really why it’s important for you to… have some form of a recording device which will allow you to form your ideas… before you go into the studio.” - A. Yaqub   “There’s weirdness around us and that weirdness can be forgotten about.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks  What Next? Some further listening if you fancy it… Music: The Foo Fighters - Monkey Wrench  Nirvana - Smells Like Teen Spirit Jay Z - 99 Problems (produced by Rick Rubin) Adele - Lovesong (produced by Rick Rubin) Kanye West - Bound 2 (produced by Rick Rubin) Black Sabbath – God is Dead? (produced by Rick Rubin) Rihanna - You Da One (produced by Dr Luke) Kesha - Tik Tok (produced by Dr Luke)

In this Charting Tracks episode, we continue our discussion on music creation and delve deeper into the creative process and explore concepts such as “TAMTIFTL” (Timing, hArmony, Melody, Tonality, Instrumentation / Timbre, Form / Structure, Texture, Lyric). We also discuss the elements that go into music creation both emotional and phycological and learn how tension/release, repetition, change all play a part in the musical journey and what elements actually make up a song. And if that wasn’t enough, we also talk about the Dolly Parton Test!!  Want to know what that is? Listen and watch part 2 of our music creation episode here: http://hyperurl.co/chartingtracks Quotes from this Charting Tracks episode: “The song just lives on beyond you, it takes on it’s own life.” - C. O’Gorman “If the song works with just two instruments, you are going to the bank laughing.” - A. Yaqub “Can you repeat the thing whilst also changing it at the same time?” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks    https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks What Next?  Some further listening if you fancy it…   Music:  Jeff Buckley - Hallelujah  Leonard Cohen - Hallelujah  Mono Neon - Martin Luther King Jr. (The Last Speech)  Charles Cornell - Cardi B Piano Meme  Compilation Let It Go - Frozen Soundtrack  Chandelier - Sia  Dolly Parton - Jolene  Tori Amos - Me and a Gun  Tori Amos - Bells for Her  Joni Mitchell - A Case of You  Damien Rice - Cannonball  Asgeir - Heart Shaped Box  Nirvana - Heart Shaped Box  Prince - Sometimes it Snows in April  Donny Hathaway - Song for You  Willie Nelson - Song for You  Pink Sweats - Honesty  Jasmine Sullivan - Lost One’s  Frank Ocean - American Wedding  The Eagles - Hotel California   Charting Tracks: Episode 7: Music Creation: Part 2 Writing Better Lyrics - Pat Pattison