#1350- "I Just Hit 12K Month" ... Here's How to Double It 10k Mastermind Podchats

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You know what's worse than getting projectile shit on at 2am while your finger's bleeding from a cardboard cut? (Yep, that happened.) Watching people's souls leave their body when they realize entrepreneurship isn't a vacation. This episode is Brian and his co-host going OFF on the fairy spiritual "follow your bliss" bullshit that's infecting entrepreneurship.  If you think starting an online business or following your passion means you can skip the grind, this episode will slap you back to reality. Hard. This isn't your typical motivational podcast where we tell you everything's gonna be okay. This is the conversation about why most people fail, why work ethic is a muscle you need to build, and why your feelings are lying to you about what you're capable of. From watching Anthony Joshua tell Jake Paul "I'm gonna make sure your soul leaves your body" to the harsh reality that you need to pack your calendar until there's literally no time left... this is what separates people who actually make it from people who quit after day six. Here's what we break down: The "come to Jesus" moment everyone's having. People are finally realizing that building a seven-figure business requires money, effort, and years of work. Not four days of hustle followed by "when's the vacation?" You don't get breaks when you're building something real. Why work ethic is like a muscle (and how to build it).  You can't hit a PR the first time you try five plates. You work, recover, eat, and try again. Same with entrepreneurship. Most people push too hard, burn out, and pull way too far back instead of finding their limit and slowly expanding capacity. The calendar optimization strategy that built PT Domination. Pack your calendar until there's literally no time left. Optimize what you're doing. Hire someone to replace the menial tasks. Repeat. That's how you scale, not by working less and hoping AI does it for you. Why your body is NOT your friend.  If Brian listened to his body, he'd be 400 pounds eating candy. If his co-host listened to his body, he'd still be doing drugs. Your body lies to you. Your feelings lie to you. Stop listening to them and work your goddamn ass off. The harsh truth about the "alignment" crowd. Every single person preaching "go with the flow" and "follow your bliss" built their business with ridiculous work ethic. They weren't sleeping. They weren't woo-woo-ing their way to a million dollars. They worked until they succeeded, THEN they started the spiritual shit. ...and much more. CHAPTERS: 00:00 - Intro: Babies, Projectile Shit & Real Talk 03:27 - The "Soul Leaving the Body" Moment 06:00 - What It Actually Takes to See Success 15:55 - Work Ethic as a Muscle: How to Build Capacity 19:24 - Why the "Follow Your Bliss" Crowd is Full of Shit 22:13 - Your Body is NOT Your Friend: Stop Listening to Feelings   Top Quotes: "Sometimes you just watch the soul leave their body. You just see people fucking crumble." - Co-host (3:27) "Everything that you want in life is on the other side of work ethic. Everything." - Co-host (15:55) "If I listen to my body, I'd be 400 fucking pounds right now, because all I want to do is eat candy and drink." - Brian (22:13) "You can't woo, woo your way to a million fucking dollars. You can't woo your way to fucking 100 grand. Doesn't fucking work." - Co-host (19:37) "If I got to convince you to get out of bed to do the shit that you said you wanted to do, fuck off." - Brian (22:13) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Justin Klein just won $25,000. Not in the lottery. In business decisions. That's what happens when you renew, upgrade, or extend your coaching program. You get entered to win a $25K trip to spend an entire day with Brian breaking down your business, flying out fully paid, going to lunch, doing a workout, and getting one-on-one attention to scale even faster. This episode starts with announcing two major winners (Justin's $25K trip and Michelle's $1K cash plus the BOOM trophy), then dives straight into live coaching with coaches who are scaling hard, hitting record months, and figuring out how to stop fucking around with multiple jobs when their business is already printing money. From Dana hitting $25K months while still manually transferring client programs (and why she needs to hire someone yesterday), to Daniel showing up to every coaching call even after four years because he knows there's always more to learn, to Stevie launching a year-long $5K program via masterclass - this is what scaling to six figures actually looks like in real time. Here's what we break down: The project management system that lets Brian run multiple businesses without burnout.  Sunday planning to identify the ONE most important thing for each project that week, then spending 30-45 minutes on each project every single day. Small daily progress beats batching everything into one overwhelming day. The difference between knowing information and using information.  Daniel's been with PT Domination for four years and knows the fundamentals, but people in the Millionaire Mastermind making $200K/month have the exact same information. The difference? They show up to every single coaching call. Trent Harrison still shows up at $220-250K/month to learn from people doing $15-35K. Andre's New Year's challenge timing strategy. Don't launch a 14-day challenge on January 1st. Push hard for January 1st program starts NOW, then launch your 14-day challenge starting January 5th. You'll capture both waves - people who want to start immediately and people who want the free challenge entry point. Stevie's masterclass framework for launching her $5K year-long program. Start with big promise, backstory on why you're qualified, show social proof, deliver three valuable core lessons, then present the "slow path vs fast path" invitation. Get your ride-or-die clients in the chat hyping you up while people book calls. Send the replay immediately after to everyone who didn't show. Lucy's decision point: quit the job or keep playing it safe? She's hitting multiple $10K months in a row, has the money saved, but her job texted "my emergency is your emergency" and it's stressing her out. Brian's responsible coaching approach: How many months have you hit over $10K in a row? If it's consistent, you know the answer. CHAPTERS: 00:00 - Intro: $25K Winner Announcement - Justin Klein 02:00 - Michelle Listini Wins $1K + BOOM Trophy 05:00 - Dana's Project Management Question & Delegation Strategy 07:15 - Meta Glasses: Did They Actually Help Story Engagement? 10:00 - Daniel's Insight: Knowing vs Using Information 15:00 - Why $200K/Month Coaches Still Show Up to Calls 1:25:44 - Andre's New Year's Challenge Timing Strategy 1:26:44 - Stevie's Masterclass Framework for $5K Year-Long Program 1:30:00 - How to Get Ride-or-Die Clients to Hype Your Masterclass Top Quotes: "There's a difference between knowing information and using information. You can know something, but to execute the thing perfectly is two completely different conversations." - Brian (10:00) "The same information that you have is the same information that they have. The only difference is in the application and the behavior pattern." - Brian (10:36) "If I can't do the stuff in the time that I'm allotting it to, then I'm gonna hire somebody to do it for me." - Brian (5:00) "Why am I the one posting that on my feed? I can get somebody else. It's content still goes out, but I don't have to post the content." - Brian (5:00) "You're rich, Dana. You're $25K. Get somebody else to do it." - Brian (5:00) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

December isn't a slow month. If you believe that bullshit, you're already losing. Chase just locked in $32K in renewals, Carolina hit her first $14K month, and that's just the start.  That's why I share these live coaching calls here. So you can listen to real coaches working through real problems: buyer's remorse, viral content that doesn't convert, when to pitch renewals, and why your lighting matters more than you think. And see that hitting record months is possible - even in December.  Here's what we break down: The 24-hour buyer's remorse fix. Chase is losing 2 out of 9 clients within 24 hours of signing up. The problem? Not cementing the sale on the call. You need to address negative emotions immediately, walk through next steps crystal clear, and spend time getting them excited after they commit. How Chase locked in $32K in renewals without being pushy.  He got all his current clients to upgrade into 12-month programs, some only six weeks into their current program. The key? Owning his voice and speaking from the heart instead of trying to sound like a "coach." When to pitch renewals (and when you're leaving money on the table). Don't wait until the last month. If a client is crushing it and you know they need more time, pitch the renewal early. This is about serving your clients, not being salesy. Why Carolina's 53K viral video didn't convert on her free resource. The content isn't the problem. The CTA placement is. Attach your free resource to connection content that you KNOW performs well, not just any random post. Tell an emotional story first, then drop the CTA. The lighting fix that makes your content perform 10x better. Your meals might be perfectly portioned, but if people can't see them clearly, they're scrolling past. Ring light + proper lighting = better engagement. Period. The content that actually converts leads. Connection posts and reaction videos are crushing it. Gym stealth content is doing okay. But if you want people to take action, you need to attach CTAs to the content types that already perform well on your page. CHAPTERS: 00:00 - Intro: December Is NOT a Slow Month 01:48 - Chase's $32K Renewal Win & Finding His Voice 05:00 - Solving the 24-Hour Buyer's Remorse Problem 15:00 - When to Pitch Renewals Without Being Pushy 25:00 - Cementing the Sale & Addressing Negative Emotions 1:23:33 - Content Lighting Tips That Actually Matter 1:25:39 - Carolina's $14K Month & 53K Viral Video 1:26:53 - How to Attach CTAs to High-Performing Content 1:29:09 - Outro: Setting Up for January Success Top Quotes: "December is not a slow month. That's just like saying I suck at sales. That's just like saying the algorithm hates me." - Brian (0:00) "If somebody backs out within the first 24 hours, they're getting buyer's remorse. Either we didn't cement the sale on the call, or we didn't clearly articulate what the next steps are." - Brian (5:00) "In order for any call to action to do well, the reel has to perform well. If the post doesn't do well, people aren't gonna respond to it." - Brian (1:26:53) "I've always been in a space where I just felt like not me... Alex jumped onto a call with me and was like, 'Dude, what the hell are you doing? This is not Chase.'" - Chase (2:12) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Black Friday week is here. Most coaches are scrambling. You're about to learn exactly how to execute. This isn't theory or motivation. This is the live, tactical playbook for running your Black Friday challenge, closing old leads, handling renewals, and avoiding the mistakes that'll cost you $10K+ this week. You're getting real-time coaching with coaches booking 60+ calls, hitting $16K+ months, and executing four-day challenges with 30+ engaged participants. From Robert's giveaway that flopped (and how to fix it), to Chris booking 5 calls immediately after his challenge, to Lot going 0-for-9 on sales calls after raising prices - this is what Black Friday execution actually looks like when the pressure's on. Here's what we break down: The exact DM sequence for challenge participants post-live.  LJ gets the word-for-word text to send immediately after the final live stream. This converts challengers into booked calls without sounding desperate or pushy. Why your Black Friday giveaway bombed (and the one fix that saves it).  Robert's giveaway got zero traction because it said "12 week program giveaway" instead of "$1,000 giveaway." Dollar amounts create urgency. Program descriptions don't. How to hit up old leads without coming off like a desperate salesman.  The framework for re-engaging cold leads: get them to REPLY first, then make the offer. Never lead with "30% off, you interested?" The pre-call video that increases show rates by 20%+.  Maddie learns the exact video script to send the night before every sales call. This simple touch dramatically reduces no-shows. When to raise prices vs. when to fix your sales skills.  Lot went 0-for-9 after raising from $999 to $1,200. Felix is closing at 100% and wants to add more to his offer. The market tells you everything. The "seven levels of leads" framework.  Why type form leads convert at 80% but story poll leads ghost you. Understanding lead temperature is the difference between wasting hours and closing deals. CHAPTERS: 00:00 - Intro: The Challenge Close Strategy 01:27 - Robert's Black Friday Giveaway Fix 06:32 - Elliot's $16K Month & Athlete Lead Strategy 11:25 - Quincy's Challenge Wrap-Up Framework 18:08 - Bruce's $11K Month & Sales Conversion 24:48 - Kayla's Challenge Execution & Winner Selection 28:39 - Carter's $17K Month Ad-Free Strategy 34:02 - Jai's Niche Decision: Person vs. Problem 45:00 - Maddie's Lead Quality Problem & Pre-Call Videos 51:00 - Lot's 0-for-9 Sales Week & Price Confidence 55:00 - Daniel's Trainerize Migration Strategy 1:01:45 - Gina's $20K Month & Content Creation Rituals 1:07:45 - Jared's First 10K Mastermind Call 1:09:00 - Carolina's 90% Close Rate & DM Pitching 1:17:09 - Chris's $25K Projection & Old Lead Reactivation -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Raw coaching calls with fitness coaches solving real business problems in real-time. Tune in for live problem-solving with coaches at every stage... from struggling with price objections to hitting record months and deciding whether to scale or coast. You're getting the exact frameworks for re-engaging cold leads, qualifying prospects better, handling the "I need to talk to my spouse" objection, and knowing when to raise your prices vs. fix your sales skills first. From Katie hitting $14.6K (projected $23K) questioning whether to scale, to Kayla booking 14 calls but leaving $7K on the table with weak objection handling - this is what real coaching looks like when you're building a business in the trenches. Here's what we break down: The psychology of re-engaging past leads - It's not about getting them to buy immediately. It's about getting back on their radar so when you do launch an offer, they're already thinking about you. This works year-round, not just during sales. How to push 1% further on sales calls instead of giving up - Kayla gets real-time role play on staying calm when handling objections. The difference between asking for opinion vs. permission changes everything. Most coaches give up the second they hear "I need to think about it." Why you should launch sales a week early (not just on the day) - Launch on Monday to capture buyers before they commit to someone else's offer. This principle applies to any promotion you run - early access creates urgency and gives you more selling days. The December retention problem every coach faces - Most coaches lose clients during slow periods. Learn the "template program + micro-challenge" framework that keeps clients engaged when they'd normally fall off track. When to offer premium programs vs. fixing your sales skills first - Before raising your prices or niching into high-ticket clients, make sure you can convert at 40%+ consistently. Nervin gets coached on targeting wealthier clients while Carter learns about positioning testosterone optimization. How to optimize client check-ins when you're drowning - Simple application form fixes that increased conversion, and strategies for keeping check-ins efficient as you scale without sacrificing quality. Top Quotes: "The entire purpose of the message is to re-engage them so that they see your content when you launch an offer." - Brian (2:03) "Just push 1% further than you usually would. A lot of you guys give up on objections as soon as you get one." - Brian (30:01) "Before I changed my whole offer to target premium clients, what if your sales skills just aren't good yet?" - Brian (38:36) "Hard work will make you more successful in life regardless of the path you're trying to chase." - Cole (implied coaching philosophy) CHAPTERS: 00:00 - Intro 00:22 - Dana's Strategic Re-Engagement Framework 03:13 - Katie's Scaling Decision: $15K to $30K+ 13:17 - Courtney's Challenge Signup Struggles 17:13 - Nervin's Premium Positioning Strategy 23:32 - Kayla's Sales Breakdown: Leaving $7K on the Table 30:01 - The 1% Push: Role Play Session 33:31 - Carter's Niche Strategy: Testosterone & Men Over 40 41:33 - Quincy's 4/5 Close Rate & Facebook Disable Story 49:05 - Marilyn's Promotional Launch Timeline Strategy 53:16 - Chris & Candace's Application Form Optimization -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

This isn't another "AI is coming for your job" fear-mongering video. This is what's ACTUALLY happening with AI, social media, and the fitness industry... and why most coaches are completely missing the point. Brian and Cole break down the real threat (spoiler: it's not AI), why hard work still matters more than ever, and how fear-mongering is being weaponized to sell you courses you don't need. Here's what we break down: Why the "AI will ruin social media" narrative is bullshit. There are 2 billion people on Instagram. Most have no idea who Alex Hormozi is and aren't worried about AI taking over their cooking videos. The fitness industry will generate $70 billion in the next few years. It's not dying. The real problem with AI content right now. Coaches using ChatGPT to write their captions sound like robots. One creator even used AI to write about losing a family member. When you stop being authentic, you've already lost. Why hard work beats "smart work" every single time. The construction worker argument, the lever analogy, and why arrogance (not laziness or stupidity) is what's actually keeping you broke. How fear-mongering is being used to sell you programs. Watch how influencers create urgency around AI, paid ads, or "the fitness industry dying" to get you to buy their coaching. It's a playbook, and you're falling for it. The only people who will lose to AI. It's not AI that'll take your job. It's someone who knows how to use AI 100x better than you while also working harder than you.   Top Quotes: "There's 8 billion people on the planet. 2 billion use Instagram. Thinking AI is going to take over everybody's lives is ignorant." - Cole (4:09) "AI is a tool. Someone who knows how to use AI 100 times better than you is gonna take your job. Not the tool itself." - Cole (14:29) "Hard work by itself might not make you rich, but hard work as a principle needs to be the thing you embody with anything you do." - Brian (19:16) "Everything you do is a testament to someone who won. Either become the winner or shut the fuck up and buy their shit." - Cole (25:35) CHAPTERS: 00:00 - Intro: The AI Fear-Mongering Problem 02:51 - Why Social Media Isn't Dying 07:26 - The ChatGPT Caption Disaster 12:32 - AI Can't Replace Authenticity 14:29 - Who Will Actually Lose to AI 16:19 - Hard Work vs. "Smart Work" 19:16 - The Hard Work Principle 22:38 - Real Examples: Nicholas Crystal's Course 25:13 - Stop Glorifying Failure 28:12 - Wrap Up & Send Off Ready to scale your online fitness business to $10K/month and beyond? DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow. -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Black Friday is here. Most coaches will panic-discount their way into poverty. You're about to learn how to do it right. This isn't another generic "run a Black Friday sale" episode. I'm giving away the exact frameworks for pricing, renewals, offer structure, and client communication that actually work during the biggest revenue opportunity of the year... without devaluing your brand or attracting broke clients. You're getting real-time coaching with coaches at every level: from Danny hitting $10K in 12 days with boosted posts, to Felix closing at 100% for 7 weeks straight (yes, 100%), to Lucy learning how to balance business growth with actual life. Here's what we break down: How to handle Black Friday discounts without pissing off recent clients. Dana's framework for offering discounts off current rates vs. grandfathering existing clients. This prevents the "I just paid full price last week" nightmare. The DM renewal strategy that's converting 95%+ of current clients. Felix gets the exact messaging sequence for re-signing clients through DMs instead of calls. Most Millionaire Mastermind coaches do this because trust is already established. When to raise your prices (and when you're full of shit). Nervin wants to increase from $300/month but is only closing 37%. Felix is closing at 100% and worried about adding more to his offer. The market tells you when you're undercharging. Why boosted posts work better than organic when done right. Danny spent $400, made $8K. Spent another $450, made $8.5K. The exact troubleshooting for when Meta randomly stops running your ads. The partnership trap most coaches fall into. Elliot gets the brutal truth about equity partnerships and why the 90-day termination clause could save his business. How to filter out broke international leads without wasting hours.  Halal's attracting 50K+ followers but booking calls with people from countries who can't afford his program. The simple DM filter that saves hours. Top Quotes: "The discount will always apply to current rates. You can't discount a rate they already have or you'll put yourself out of business." - Brian (3:09) "When you go viral, you're always going to have people from countries that can't afford you. We just need to get better at filtering." - Brian (44:29) "Every time you grow to the next level, there's going to be a part of you that you have to leave behind." - Brian (1:10:35) "Usually when my business is stressing me out and I detach completely - go golfing for 5 hours - I come back and we just made a bunch of money." - Brian (1:07:13) CHAPTERS: 00:00 - Intro: The BOOM Challenge Announcement 01:13 - Dana's Black Friday Discount Strategy 04:49 - Elliot's Partnership Question (Equity Warning) 09:18 - Danny's $8K from $400 Boosted Post Strategy 11:22 - Nermin's Pricing Dilemma: 100% Close Rate 16:39 - Felix's Black Friday DM Renewal Framework 28:39 - Carter's Content Audit & Sales Call Strategy 37:08 - Halal's International Lead Filtering Problem 46:45 - Stevie's Opener Optimization & $3K Week 51:09 - Katie's $6,540 Sales Day & Meta Verification 56:01 - Lucy's Recurring Client Strategy & Life Balance 1:10:35 - Percy's Growth Dilemma: In-Person to Online Transition ----- For more information on working with me, fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

What happens when you put four coaches making $20K-$35K/month in the same room? Pure gold.   In this episode, I brought on four of my Million Dollar Mastermind students who've absolutely crushed it in their businesses.   We're talking Ragnar (25K/month), Dan Lamb (23K/month), Sammy (20-30K/month consistently), and Max (tripled his income in 3 months).   These aren't beginners.   These are coaches who graduated from the 10K Mastermind and scaled to levels most people don't think are possible.   Here's what we break down: The real struggles that kept them stuck at $5-10K/month before breaking through to $20K+. Spoiler: it wasn't about working harder. Why content is still king. Ragnar books 77 sales calls per month with boosted posts while getting only 1-2K views per reel. Max went completely organic. Both work. The mindset shifts that separate $3K months from $13K months. Max talks about his vision video and why 75% of his "impossible" goals have already happened. How to actually know your avatar intimately enough that your content converts (not just entertains). Ragnar breaks down his exact process. Building your first team. When to hire, who to hire first, and how to train them without the MDM resources. CHAPTERS: 00:00 - Intro & Meet the MDM Students 04:37 - Ragnar's Biggest Struggle: Content & Marketing 08:05 - How to Know Your Avatar Intimately 12:43 - Max on Mindset & Vision Videos 17:45 - Sammy's Brick-by-Brick Approach 21:59 - The Power of Consistency Over Emotion 25:10 - Dan Lamb's Journey from Burnout to Freedom 32:02 - 10K Mastermind vs Million Dollar Mastermind 43:46 - Managing Check-Ins at Scale 51:06 - Content Strategy: What Actually Converts 1:00:27 - Time Management & Avoiding Overwhelm 1:08:27 - Systems & Automations That Actually Work 1:14:00 - Stevie's Time Blindness & Limiting Beliefs 1:19:16 - Overcoming Imposter Syndrome at $10K/Month Top Quotes:   "I don't give a shit about going viral. I don't give a shit about views. I care about conversions and money." - Ragnar (7:42)   "Your mind doesn't have the ability to depict between external and internal realities. So why not create the reality you want?" - Max (15:46)   "My goals are more important to me than any excuse I could possibly come up with to not do it." - Sammy (22:50)   "Let the little fires burn. Marketing, sales, and delivering to your clients is the only thing that matters." - Dan Lamb (1:03:30)   Ready to scale your online fitness business to $10K/month and beyond?   DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.