What I've Learned Pivoting from Client Chasing to Community Building

Today's episode is focusing on yet again, more clarity as far as this giant tent of calligraphy is concerned.I'm officially no longer obsessed with being a social calligrapher which finds my best work being done for clients and/or erased from a surface during the event strike. I think I have a lot more to offer and I am more than ready to do more.I feel like I'm on the cusp of something great, and I'm happy to take you guys along on this journey of discovery. Thanks for listening!***I'm Social***http://www.instagram.com/calligraphybycthttps://www.tiktok.com/ ⁨@CalligraphybyCT⁩  https://www.pinterest.com/calligraphybyct/https://www.youtube.com/calligraphybycthttps://www.facebook.com/calligraphybyct/

Welcome and thanks for visiting. I'm going over my personal journey of discovery into territory I hadn't really uncovered until this year... Stationery, fountain pens and a rekindled love of reading. If you are on your own personal journey of discovery, please let my mostly newfound passions encourage you to find (and hold onto) your own!xo-ct***I'm Social***http://www.instagram.com/calligraphybycthttps://www.tiktok.com/ ⁨@CalligraphybyCT⁩  https://www.pinterest.com/calligraphybyct/https://www.youtube.com/calligraphybycthttps://www.facebook.com/calligraphybyct/

This is season 2, episode 2 and I want to talk about prepping for Q4. For a calligrapher or hand lettering artist, gift giving season is HUGE. I've got a lot to say about heading into this time of year but for now I wanted to let you know my main Q4 pillars...PRIORITY #1 — REFRESH THE STUDIOPRIORITY #2 — FINISH MY READING JOURNALPRIORITY #3 — LEARN MY CRICUTPRIORITY #4 — REFRESH INSTAGRAMEnjoy the podcast and feel free to reach out to me! xo-ct

I have been gone a good little while and I'll discuss the reasons why later, but in an effort not to overthink things too too much, I'm going ahead and posting to kick off season 2!I am in a moment of transition in terms of what I'm focusing on and in the next 4-6 months I think my business and my brand is going to look very different.Thanks for listening! --ct

Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d Amazon Must Haves: 👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true ----------------------------- I have been gone so very long many of you may have become convinced that I was done. I was really just buried under a ton of supplies and things that I had abnormal, sentimental attachments to. Topics covered: The power of letting go Strategically organizing for creativity The great inkwell cleanup Confronting hoarding tendencies My passion for the hand lettered arts is being rekindled through this major purging and I encourage you to make some tough decisions as well! Email me at: [email protected] with comments about this episode and ideas for future episodes.

It's engagement season and this episode should serve as a bit of a homework assignment for you as we get ready to receive inquiries from both industry pros and potential clients/couples. I go over: Websites and Social Media Marketing and Promotion Networking (Also check out episode #14 re: referrals) Responsiveness Contracts Email the mailbag at: [email protected] with questions/comments and suggestions for future episodes! ----------------------------- Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d Amazon Must Haves: 👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true

Its that time of year and the stress and pressure is only going to increase on us calligraphers which is why I wanted to do an episode dedicated to keeping our sanity... 5 things to keep our eyes on: Holiday Deliverable Checklist Time Management Dealing with Overwhelm Inspo for Newbies Embracing the Season's Spirit --------------- Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d Amazon Must Haves: 👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true

I hope everyone had a wonderful Thanksgiving. I thought it would be appropriate to hone in on this fleeting shopping season and assure you that there is STILL time to create awareness regarding something you'd like to offer this season. I go over 4 areas: Understanding Your Unique Position Simple Yet Effective Marketing Strategies for the Non-Expert Create a Sense of Urgency and Exclusivity Mindset and Motivation Send me questions and episode suggestions to the podcast mailbag: [email protected] ----------------------- Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d Amazon Must Haves: 👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true

Heey... How y'all doing? I took an unannounced but very much needed midseason break, or should I say end of season break? Today in episode 19 I talk all about improving your craft. Is there something you feel pulled towards? How exactly can you find another discipline to dive into? Should you add this new skill to your service offerings or is this just for your own fulfillment? So much to unpack and I'm so sorry I left you guys for so long. Please enjoy the episode and email me at [email protected] with questions or episode suggestions! Links mentioned in the show: Calligraphy Guild List by Calligrafile https://calligrafile.com/guilds-conferences-museums A Few Unique Online Resources to get lost in https://masgrimes.com/archive/zanerian-manual https://archive.org/details/systemofeasylett00cromrich/page/n15/mode/2up https://pennavolans.com/ https://calligraphypen.wordpress.com/ Calligraphy live and pre-recorded workshop links https://www.calligraphybyct.com/s/calligraphyeducationresources.pdf TikTok on Half Price Books https://www.tiktok.com/@calligraphybyct/video/7288770245832117550 -------------------------------- 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d Amazon Must Haves: 👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true

Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www.Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d I've learned so much in my pivot and I wanted to share 1. Where the desire to pivot came from 2. How COVID impacted me and 3. What my audience is now teaching me... Please email me show ideas or any feedback to my NEW podcast mailbag: [email protected] I'll be back next week, happy 4Q!