3 Important Lessons Learned

The Great Buyer Resignation  Buyers are walking with their feet.  In this video, based on buyer interviews, I go through 9 reasons why buyers are resigning from the selling process.

We are coming up on the 20th anniversary of the Buyer Persona concept.  In this brief episode, I share with you 3 important lessons I have learned in this journey so far.  

In this brief trailer, Tony Zambito introduces his new Buyer Persona Podcast.  Welcoming listeners to join him in talking about one of the most important concepts used in business marketing, sales, and strategy to understand the modern buyer of today.