The Power of Simplicity in Business Metrics

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of deal-making. They dissect a real-life business deal they're considering, discussing everything from potential conflicts with partners and how to handle equity distribution to the importance of strategic alignment in business ventures. Join them as they provide valuable insights that can help any business owner or entrepreneur looking to expand through acquisitions or partnerships.Highlights:"Opportunities to grow your business come in many forms, whether through acquisition or strategic partnerships."&nbsp;"The potential conflicts and complexities in deals are what make discussing them so beneficial.""Handling equity and understanding everyone's value add is crucial in any business deal.""Every deal has its own challenges and alignment issues, especially when multiple partners are involved."Timestamps:00:00 - Introduction00:58 - Setting the Stage04:09 - Analyzing Deal Conflicts08:11 - Strategic Alignments12:01 - Discussing Partner Contributions17:06 - Equity and Value Discussions22:30 - Practical Examples28:06 - Full-Time Commitment Challenges34:49 - Closing the Deal40:07 - Reflecting on the Deal's ComplexityCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether you’re managing affiliates or refining sales processes, this episode offers practical, hands-on advice.Highlights:"Tracking vanity metrics is like driving with the wrong map—you’ll never reach your destination.""A great scorecard isn’t just about data; it’s about telling the story of your business.""A scorecard that’s always red is a clear signal: something needs to change.""Keep it simple: The fewer metrics you track, the clearer your business story becomes."Timestamps:00:00 - Tracking the right vs. wrong metrics01:13 - Ryan's water fast experience and its connection to reset habits03:48 - The impact of water fasting on health and mindset07:25 - The importance of downtime for leaders10:10 - The negative effects of tracking the wrong metrics13:30 - The challenges of onboarding affiliates19:11 - Avoiding common scorecard mistakes21:25 - Simplifying the scorecard-building process27:28 - The main purpose of scorecards&nbsp;31:35 - Resources for building effective CEO scorecards&nbsp;CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...

Welcome to a new episode of Business Lunch with your host, Roland Frasier, featuring guests John and Maria Assaraf. Today, we explore the shift from knowledge-based to wisdom-based roles in the workplace, emphasizing the growing appreciation for experience in a tech-heavy environment. We'll discuss the dynamics of younger bosses leading more experienced employees and share strategies for fostering a culture of mutual learning and mentorship across generations.Highlights:"It is truly amazing what can happen when you step out of the day-to-day and spend just a little bit of time surrounded by other powerful business owners.""Physiologically, 60 may be the new 40, but when it comes to power in the modern workplace, 30 is the new 50.""We need actual wisdom around so the pendulum in some organizations is shifting back.""We're equals in learning, and we're equals in getting things done."Timestamps:00:00 - Introduction02:38 - Wisdom Work vs. Knowledge Work06:50 - Tech and Experience in the Workplace12:52 - Formalizing Mentorship Programs18:52 - Implementing Mentorship Programs25:38 - Hiring and Ageism31:22 - Actionable Steps for the Audience33:53 - ConclusionCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan dive into the world of networking—something that many dread but is crucial for business success. They discuss the difference between transactional and relational networking, the importance of curiosity, and how to build genuine connections without feeling forced or awkward. You'll hear real-life examples of what works, what doesn’t, and how even self-proclaimed introverts can become great networkers by leading with curiosity and kindness.Highlights:"Good networking isn’t strategic, it’s curious.""The best way to approach networking is from a ‘go first’ mindset.""True networking is about being a good human, not about collecting business cards.""Networking isn’t for sale—don’t cheapen your connections by making them transactional."Timestamps:00:00 — Introduction to Networking02:00 — Why Most People Hate Networking05:10 — Transactional vs. Relational Networking08:20 — Curiosity Over Strategy10:45 — Networking for Introverts14:00 — Creating Opportunities for Others17:15 — The Power of Being Generous20:30 — Building a Trustworthy Network23:45 — Leveraging Super Connectors28:30 — Final Thoughts: Becoming a Great NetworkerCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:<a...

Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest—Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don’t miss this engaging conversation with one of the most successful entrepreneurs in the game!Highlights:"Success comes down to taking massive action, not just thinking about it.""You don't need to be the smartest person in the room, just the one willing to work the hardest.""The biggest risk in business is not taking one.""To scale, you must let go of control and trust the process."Timestamps:01:45 - Sam's Early Beginnings05:30 - Taking Massive Action: Sam’s Key to Success08:15 - Millionaire Mindset: How to Think Big12:00 - Overcoming Fear in Business15:45 - Scaling Your Business: Tips from Sam19:20 - Trust and Delegation: Growing a Team23:00 - The Power of Relationships in Business26:45 - Navigating Risk and Opportunity30:10 - Leadership Lessons from Sam34:25 - Final Thoughts and Takeaways from SamCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; / rolandfrasier&nbsp;&nbsp;📱 Facebook:&nbsp; / rolandfrasierpage&nbsp;&nbsp;💼 LinkedIn:<a...

Welcome to a new episode of Business Lunch! In today’s enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.Highlights:"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations."&nbsp;"In the world of buying and selling businesses, the real stars now are the operators."&nbsp;"If you've got a solid ops team, private equity is going to see that as a huge plus."&nbsp;"We need to focus not just on engineering finances but on actually growing companies."&nbsp;Timestamps:&nbsp;00:00 - Introduction to Private Equity and Business Growth&nbsp;02:21 - Shifts in Private Equity Focus&nbsp;04:13 - The Role of Operators in Today's Business Environment&nbsp;07:24 - Challenges in Finding Valuable Business Deals&nbsp;11:46 - Validation of New Business Strategies&nbsp;13:26 - Historical Perspective on Private Equity Strategies&nbsp;15:34 - Ethical Considerations in Business Acquisitions&nbsp;18:42 - Competitive Landscape in Private Equity&nbsp;22:03 - The Need for Effective Business Operations&nbsp;24:54 - Opportunities for Entrepreneurs in Current Market&nbsp;28:19 - The Importance of Entrepreneurial Skills in Business&nbsp;32:04 - Hiring Strategies for Growing Businesses&nbsp;CONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.Highlights:"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars.""We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away.""It's truly amazing what can happen when you step out of the day-to-day.""If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"Timestamps:00:00 - Introduction to YouTube Struggles and Strategies01:52 - The Merit of Consulting and Content Creation03:53 - Approaches to Social Media and Content Impact05:57 - Special Event Announcement: Get Scalable Live10:15 - Detailed Discussion on Content Strategy and YouTube12:43 - Deciding on Pillar Content for Business16:22 - Relaunching with Optimized Content20:00 - Driving Traffic with Discovery Ads22:24 - Analyzing Budget and Audience Impact25:28 - Sustaining Business through Strategic Ad SpendingCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...

Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.Highlights:"Our goal is to provide at least ten times the return on investment for the companies we consult."&nbsp;"Much of successful consulting is about asking the right questions.""You can't read the label from inside the jar—that's why outside perspectives are crucial.”"If you're clear on the problem and someone's playbook can solve it, that's a perfect match."&nbsp;Timestamps:00:00 - Introduction and Context Setting04:44 - Explaining Consulting for Equity09:29 - Starting Points in Consultation16:07 - The Consultation Process: Listening and Understanding21:58 - Implementing Solutions: Discovery to Action26:59 - Managing Stakeholder Pushback and Resistance31:35 - Narrowing Down the Ideal Customer Profile (ICP)36:21 - Understanding Levels of Customer Awareness40:57 - Business Strategy Adjustments and Recommendations44:38 - Conclusion: Summarizing Key Actions and StepsCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...

Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.Highlights:"AI continues to amaze, it's the investors who are way ahead of the curve."&nbsp;"The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts."&nbsp;"AI isn't just a tool; it's becoming a central player in strategic business planning."&nbsp;"Implementing AI isn't just an option; it's a necessity for staying competitive."&nbsp;Timestamps:00:00 - Introduction: Breaking Down AI's Role in Business02:09 - Analyzing AI's Financial Impact and Investor Behavior03:27 - Evaluating AI Against Investor Expectations07:30 - AI's Evolution in Major Tech Companies10:15 - Discussion: Where AI Stands in the Hype Cycle12:35 - Practical Applications of AI in HR and Strategic Planning17:09 - In-Depth: AI's Integration Across Business Functions20:45 - Essential AI Tools and Their Business Applications25:40 - AI's Role in Enhancing Business Creativity and Efficiency28:42 - Providing 24/7 Customer Service Through AI30:41 - AI's Potential in Sales and Marketing34:10 - Final Thoughts: Embracing AI for Business InnovationCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.Highlights:"You've got to be crystal clear on who your ideal client is.""Every business under the sun is only ever selling two things: transformation or identity reinforcement.""If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss.""No one test is going to bring down a brand; if it did, your brand was insanely fragile."Timestamps:00:00 - Introduction to Ideal Client Clarity01:00 - Surprise Discussion Topic with Ryan Deiss03:33 - Examining Marketing Shifts in High-End Brands07:39 - Historical Advertising Tactics and Brand Evolution10:12 - Practical Tips on Segmenting Your Audience15:34 - The Significance of Testing in Marketing18:18 - Direct Response Advertising in High-End Markets21:24 - Chanel's Marketing Strategy Analyzed23:59 - Framework for Assessing Marketing Impact25:24 - Closing Remarks on Testing and Brand IntegrityCONNECT&nbsp;• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook&nbsp;• Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 &nbsp;https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:&nbsp; / rolandfrasier&nbsp;&nbsp;&nbsp;📸&nbsp; Instagram:&nbsp; <a...