Sarah Westall - Business Game Changers podcast

Are you Getting Screwed by Companies? AI Knows Your Vulnerabilities

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Sarah Westall goes solo in this episode to examine civil unrest in France and ask whether the United States has the underlying conditions for similar upheaval. She explores how extreme wealth disparities, economic hardship, and broader social pressures can contribute to instability—and questions what forces and motivations may be shaping the protests unfolding in France.

Sarah then turns to the growing issue of surveillance pricing, examining how companies can use personal data, behavioral profiles, and predictive technologies to determine what individual consumers may be willing—or forced—to pay. She discusses concerns that increasingly sophisticated data collection could allow pricing systems to identify moments of vulnerability and adjust prices accordingly.

The conversation explores what could happen if these practices become widespread as artificial intelligence becomes more capable of predicting consumer behavior. Sarah examines the potential for everyday transactions to become increasingly personalized and opaque, raising larger questions about economic inequality, privacy, corporate power, and how AI may be used to profit from human vulnerability.

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MUSIC CREDITS: Down to the Wire – Nonstop Producer Series: Broad Media Internet License

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