Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience. She might also be a lunatic, in the most wonderful way.
Big shout out to our special guest co-host on this episode, Ashely.
Key Takeaways
- Understanding generational slang helps create relatable content
- Select specific AI tools with an understanding of capabilities for marketing efficiency
- Target different customer segments with offers that make trying your product easy
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