Building with ... Neil Horowtiz, Digital & Social Media Sports Podcast

Nik and Neil talked about the digital and social media sports podcast and how it is a catch little title. Neil is always up of the mindset to that as they learn what they are learning.

Neil talked about the podcast and how it allows them to reach out to people they admire and wants to meet. Neil talked about the pain of asking for podcast numbers and said that every time someone says they listen to an episode or a podcast, it blows them away.

Nik and Neil talked about the most recurring theme that has been recurring through the last ten years of best practice in social media. Neil talked about needs and behaviors that always resonate and that ultimately it comes down to driving that emotional connection between fan and player or team.

Neil and Nik talked about the principles that guide them even when they are ten fifteen twenty years old. Nik and John are discussing the authenticity of social media and how it does not allow you to hide north east.

Neil talks about developing super fans and develops a fan spectrum. Neil is talking about getting a better feel for the team and wants to learn more about them. Neil talked about how to bring casual fans up the fan spectrum by finding ways to connect to passionate fans.

Neil talked about ways to get fans interested in learning more about the event and then the sport. Neil talked about buying them into the fold and mobilizing them. John is trying to figure out how to give away the store and give fifty brand ambassadors season tickets.

Neil talked about the importance of finding groups that already exist and finding who is the leader of those groups. Neil talked about using your sport as a connective tissue and using it to connect them even further.

Neil is talking about the social activity they do and John is curious about your opinion of it. Neil talked about the different ways to look at the community first model and how it can create emotional connections with people.

Neil talked about the impact that deep engagements have on a fan's psyche. Neil and Nik discussed the impact of human touch and handcrafted spoke. Nik and Neil talked about two things that do not scale.

Neil talked about jobs that were based in a hockey team in el paso. Neil talked about the perspective of a kid and how it is easy to lose that perspective. Nik is curious about the difference between a real and a short form video and Neil explained the goals that people are trying to accomplish.

Neil talked about the monetization of youtube shorts and tick talk reals. Neil talked about the difference between the audience on instagram and tick talk. Nik and Neil discussed the value of saying they are quote a tick tock brand and that it is better to spread themselves thinly.

Neil talked about the value of being the best on a platform. Neil and John are discussing the sustainability of the club. Neil likes to pick the brains of the youngsters who come with some great stuff.

Neil talked about tracking their marketing spend and using basic surveys and talking to their super fans. Neil is trying to take qualitative knowledge and make it into quantitative. Neil talked about figuring out who are the influencer people in your community and how to reach them more effectively.

Neil talked about how takers are in the community so that they can leverage them to become super fans. Neil said that it starts with auditing your channels and understanding the community that you are up against.