Brave Women at Work podcast

From Anchoring the News to Owning Your Voice: How to Stop Playing Small with Bofta Yimam

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My guest today, Bofta Yimam, is an expert in owning your voice, so I was excited to have her on as a guest on the show.

During our discussion, Bofta and I chatted about:

  1. A bit about her family and Ethiopian roots and what led her to a career in the news
  2. What drove her to start her entrepreneurial journey
  3. How we can stop playing small and own our voices
  4. The importance of having a LinkedIn presence
  5. What mistakes Bofta often sees when her clients try to build their brands online
  6. Why it is important for you to have an online presence, whether you are building a business or are in the corporate world

If speaking up or owning your voice is something you struggle with, please listen in.

Here is more about Bofta:

Bofta Yimam is an Emmy® and Edward R. Murrow Award-winning journalist, international speaker, and Founder of StoryLede. As the first Ethiopian-American newscaster to receive an Emmy, she helps leaders and business owners amplify their stories and boost visibility.


With more than a decade reporting for outlets like CBS News and The Black News Channel, Bofta has covered historic moments from the White House to the 2020 election. As a former Capitol Hill Correspondent, she’s known for her powerful storytelling and trusted voice on issues impacting communities of color.

Today, Bofta is a sought-after speaker and corporate trainer who empowers entrepreneurs, nonprofit founders, and thought leaders to elevate their presence online, on stage, and in their industries—driving greater visibility, impact, and revenue.


If the Brave Women at Work Podcast has helped you personally or professionally, please share it with a friend, colleague, or family member. And your ratings and reviews help the show continue to gain traction and grow. Thank you again!


Don’t forgot about the freebies on bravewomenatwork.com. There are 10 Tips to Win Your Next Negotiation, 24 Career and Leadership Tips, and 5 Ways to Manage Your Imposter Syndrome.


And, last but not least, I am already receiving interest in Brave Women at Work: Lessons in Abundance! This will be the sixth book in the women’s anthology series! This project will begin later this year in August 2026!


If you have a story to share and a deep desire to become an author, please contact me at [email protected]. I am happy to share the details on the project.



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