Brave Bold Brilliant podcast

Shereen Ritchie: From LEON to Kuvi Hospitality's Coyo Taco UK Launch

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Shereen Ritchie built her career from clearing tables at TGI Fridays at 15 to becoming Group CEO of Kuvi Hospitality, and in this episode of Brave, Bold, Brilliant, she reveals how she did it. Shereen Ritchie is the Group Chief Executive Officer of Kuvi Hospitality, a London-based hospitality investment platform bringing the best of American restaurant culture to the UK, GCC and wider EMEA markets. Before Kuvi, Shereen was Managing Director of LEON Restaurants, where she led the brand through both its most successful and most demanding period, culminating in LEON's £100 million sale to EG Group (Euro Garages) during the height of the Covid-19 pandemic. She then became CEO of Buns From Home, the Instagram-born bakery brand, taking it from six locations to more than 21 sites across London in just 18 months. Now at Kuvi Hospitality, Shereen is leading the company's first major franchise partnership: bringing Miami cult-favourite taqueria Coyo Taco to the UK, with ambitions for more than 50 locations across the UK and Ireland, plus a shortlist of 10-15 more US restaurant concepts she believes could thrive here next. She's also Co-Founder of Boardwalk, an industry mentorship programme (launched with Ann Elliott and Christine Martin) dedicated to helping women in hospitality reach their first board-level position. In this episode, we cover: How Shereen scaled LEON through the most turbulent period in UK hospitality history Taking Buns From Home from 6 to 21+ sites in 18 months Why Coyo Taco was the brand Kuvi chose to bring across the Atlantic The playbook for translating US restaurant concepts for a UK audience Why hospitality's "human element" can't be replaced by AI or social media Boardwalk and the fight for more women in hospitality boardrooms What success looks like for Kuvi Hospitality over the next 3-4 years ABOUT SHEREEN RITCHIE Shereen Ritchie has over 25 years of experience across hospitality, investment and executive leadership. She is Group CEO of Kuvi Hospitality, the master franchise partner of choice for US restaurant brands expanding into the UK, Europe and the GCC. Previously Managing Director of LEON Restaurants (2017-2021) and CEO of Buns From Home (2023-2025), she is recognised for scaling ambitious hospitality brands, building high-performing teams, and driving growth in highly competitive markets, even in the most challenging trading conditions. She is also Co-Founder of Boardwalk, championing women into board-level roles across hospitality and beyond. Connect with Shereen Ritchie: 🔗 LinkedIn: https://www.linkedin.com/in/shereen-ritchie-b5b929163/ 🔗 Kuvi Hospitality LinkedIn: https://www.linkedin.com/company/kuvi-hospitality/ ABOUT THE HOST: JEANNETTE LINFOOT Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality and property sectors. Having bought, run and sold businesses all over the world, Jeannette now hosts the Brave Bold Brilliant podcast, talking to incredible people about how they've unleashed their full potential in business, careers and life. She is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate for nurturing talent. ABOUT BRAVE, BOLD, BRILLIANT Brave, Bold, Brilliant is the podcast and YouTube channel where Jeannette Linfoot talks to CEOs, founders, entrepreneurs and industry leaders about the risks, mindset shifts and hard-won lessons behind their success — from boardroom tables of big international business to the dining room tables of entrepreneurial start-ups. New episodes weekly on leadership, business growth, mentorship and living boldly. CONNECT WITH JEANNETTE & BRAVE BOLD BRILLIANT: 🔗 Website: https://brave-bold-brilliant.com/ 🔗 Linktree: https://linktr.ee/JLinfoot 🔗 YouTube: https://www.youtube.com/@braveboldbrilliant 🔗 LinkedIn: https://uk.linkedin.com/in/jeannettelinfoot 🔗 Facebook: https://www.facebook.com/jeannette.linfoot/ 🔗 Instagram: https://www.instagram.com/jeannette.linfoot/ 🔗 TikTok: https://www.tiktok.com/@brave.bold.brilliant 🔗 Apple Podcasts: https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970 ABOUT KUVI HOSPITALITY Kuvi Hospitality is a London-based hospitality investment platform backed by Kuvi Capital, the family office of hedge fund manager Vikram Kumar. Its mission is to identify high-potential US restaurant brands and bring them to the UK, Ireland, Europe and GCC markets, starting with Miami taqueria Coyo Taco. #ShereenRitchie #KuviHospitality #CoyoTaco #LEONRestaurants #BunsFromHome #BraveBoldBrilliant #JeannetteLinfoot #HospitalityLeadership #FemaleCEO #RestaurantFranchise #WomenInBusiness #Boardwalk #UKHospitality #FranchiseExpansion #BusinessPodcast #CEOInterview #HospitalityIndustry #ScalingBusiness #RestaurantIndustry #WomenInLeadership

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