Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang
In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.
Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.
Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:
- Leading with purpose, not money.
- Building emotional connection between brands and audiences.
- Balancing data-driven strategy with empathy and integrity.
- The importance of humanology in brand and marketing
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