BPI Innovation Podcast podcast

A&R in the Data Driven Era

0:00
41:52
Rewind 15 seconds
Fast Forward 15 seconds

A&R has always been one of the music industry's most mysterious disciplines. For decades it has relied on instinct, relationships, cultural awareness and a deep understanding of artists. But today's A&R teams have access to unprecedented amounts of data, from audience engagement and streaming behaviour to social media momentum and fan communities.

So what does great A&R actually look like in 2026? Has data fundamentally changed the job, or simply given experienced A&Rs another tool? Can algorithms identify future stars, or is human taste still impossible to replicate? Host, Amalie Briden, speaks with Beth Cherry, Business Development Specialist at Chartmetric, and Jon-Frode Bosåen, Managing Director of Regent Street Records to find out.

This conversation explores how A&R is evolving, where technology is genuinely useful, where it falls short, and what skills the next generation of A&R professionals will need.


Links:

https://www.bpi.co.uk/

https://chartmetric.com/

https://regentstreetrecords.com/

Jon & Beth are both industry experts for https://www.theteamaroundyou.com/


Producer: Laura Bower

Music: 'BPI Innovation Theme' by NevilleSounds

More episodes from "BPI Innovation Podcast"