Hey guys, welcome back to Bite Archive. This season, we’re expanding the lens across New York, London, Paris, and Copenhagen to speak with the creators, strategists and writers who shape global culture.
Our first guest is someone whose writing re-evaluates how we look at the modern landscape across fashion, style and status. I'm sitting down with Alfred Tong.
Alfred is an author, columnist, and brand consultant whose work has appeared in GQ, Esquire, The Times, and Mr Porter.
I was however, introduced to Alfred through his Substack, Dark Luxury & Notes - which I would highly recommend if you’re interested in the deeper mechanics of status, consumer desire and what luxury has to offer, in the modern age.
In this episode, we talk what it was like being brought up in a restaurant near Soho, how the media landscape has shifted from the early days of print to digital and his approach to editorial and what it takes to build a brand identity that commands cultural relevance today.
Alfred’s perspective is incredibly sharp, and this conversation is a masterclass in reading between the lines of modern culture. Enjoy
Link to Alfred's Substack:
https://notesbyalfredtong.substack.com/
Instagram:
https://www.instagram.com/alfredcytong/
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