
The unstoppable Loubna Freih. Traversing the Alps with curiosity and mental strength.
In this episode, I sit down with Loubna Freih — Ironman World Champion, mental performance coach, and fearless adventurer - with an unstoppable curiosity for what the human body and mind can achieve.
Instagram @loubna_freih @alpinequest_2025
Website : https://loubnafreih.com/ https://alpinequest.org/
Loubna and a team of female athletes recently completed an extraordinary journey: traversing the entire Alps by bike, ski mountaineering, and trail running.
In just 54 days, they covered 2,000 kilometres, climbed 80,000 meters of elevation, and crossed five countries — a challenge driven not only by endurance and teamwork, but also by a mission to raise awareness of climate change in the mountains they love.
What makes Loubna’s story even more powerful is how she brings curiosity and mental strength into every pursuit. From her work with the Swiss national sailing team and other high-performance athletes and teams to her own endurance adventures, she shows how language, mindset, and inner narratives can transform challenges into resilience and breakthroughs.
This conversation follows the chapters of LIVE. WORK. PLAY. — from her home in Verbier, to her work as a mental coach, to her passion for exploring the mountains. It’s about curiosity, courage, and the belief that the biggest gains in success are not made by strengthening the body, but in strengthening the mind.
As a bonus episode, Loubna agreed to take the Beyond the Mountains questionnaire to reveal his true mountain character.
You can find the bonus episode after this inspiring conversation.
So hit play and get on with the show. Allons-y
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