
From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify
3/26/2025
0:00
34:47
šļø What if your biggest business breakthrough came from TikTok⦠in a language you barely spoke anymore?
This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africaānot through Shopify or adsābut through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.
We get into:
- Launching a brand in Africa (and why itās not like the West)
- Using NFTs to educate and engage a new market
- Owning her own factory in Pakistan
- Scaling by mentoring women in the U.S. and Africa
This episode is raw, real, and full of insights for any founder looking to build across borders.
Donāt miss it!
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