Why do we like smelly things?

Felt like your success is not because of your hard work and that it is only a matter of time when you are caught, because you are a fraud? If you have ever felt like an imposter, then this episode is for you.  We discuss about what is imposter syndrome, what are the common perception around it and things you can do to stop feeling like a fraud.  Thank you for listening! Reetika  TheMaiaCompany Linkedin @Reetika Swaroop Srivastava - Source & Links: Feeling like a fraud? Validation of the Impostor Phenomenon among Managers Imposter Syndrome Why Impostor Syndrome Can Be A Good Thing

We all have been consumed by regret at some point in time. We play stories in our minds and criticise ourselves for decisions that we take. This regretful self talk can dwindle your focus and can harm your relationships, personally and at work. While regret is a negative emotion, a shift in perspective can turn this negative emotion into something positive. In this episode we discuss just that and learn how to use regret and negative self talk to our benefit. Thank you for listening!  Yours, Reetika  -- LinkedIn profile (@Reetika Swaroop Srivastava): Linkedin: https://www.linkedin.com/in/reetikaswaroopsrivastava Read articles & insights: Website: https://www.themaiacompany.com/ -- Links & sources: https://journals.sagepub.com/doi/abs/10.1177/0963721411408883 https://bigthink.com/neuropsych/chatter/ https://www.inc.com/jessica-stillman/ethan-kross-chatter-distanced-self-talk.html https://fs.blog/rethinking-fear/ https://nautil.us/how-to-quiet-your-mind-chatter-9641/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication https://hbr.org/podcast/2022/03/regrets-are-inevitable-start-learning-from-them https://www.sciencefocus.com/the-human-body/7-and-a-half-myths-about-your-brain/ https://journals.sagepub.com/doi/abs/10.1177/0963721411408883

Another failed new year resolution to exercise? The solution - don’t aim for radical change.  In this podcast we talk about how you can be consistent at your resolution to become fitter. Let's identify the line between what’s realistically possible and what’s optimistically plausible.  R.  https://www.themaiacompany.com/ Choose curiosity and courage, everyday. 

Why do you secretly like weird smells? Why does your food taste so good after recovering from a flu? Why do you like the smell of gasoline, or the smell of your partner's clothes? Let us find out in this episode of The BeNudge Show. Thank you for listening! Sincerely,  Reetika Swaroop Srivastava  - Read our articles: https://www.themaiacompany.com Reetika's Linkedin: https://www.linkedin.com/in/reetikaswaroopsrivastava/ - Links referred to; https://www.nationalgeographic.com/science/article/why-do-people-sometimes-like-stinky-things?loggedin=true https://www.gq.com/story/body-odor-attraction https://www.webmd.com/brain/news/20050107/why-we-love-hate-certain-smells https://molekule.science/why-do-bad-smells-smell-good/ https://dana.org/article/ah-sweet-skunk-why-we-like-or-dislike-what-we-smell/ https://www.instyle.com/news/why-you-secretly-love-weird-smells

Hi! We have been working on season 2 of BeNudge. Continuing from our previous season, this time we will be exploring ordinary behavioural changes which leads to extraordinary changes at work, at home and in the technological worlds as well.  Putting across a teaser of what you can expect in this season.  Thank you for listening! Reetika 

Behavioural science is increasing in importance. What can we expect the next decade to look like? How can the impact of behavioural economics be amplified? We answer these questions and share our learnings from Nudgestock 2021 on this episode of BeNudge.  Visit us at (www.themaiacompany.com) Follow us on (LinkedIn)   —  Links for topics discussed in podcast Miles Kimbal report on Cognitive Economics (Link) Capegemini Data Powered Enterprise Report (Link)  Checkout our article: Combing Data and Behavioural Science. An Exploratory Study (Link) 

As an emerging economy, India is a go to place for several global brands. However, its cultural diversity acts as a challenge for these brands. Commercialised categories such as F&B and FMCG are influenced by local associations, regional behaviours and local tastes, all of these have to be accounted for while developing branding & marketing strategies. In this episode hosts Reetika & Arjun discuss how Indian culture effects marketing and branding strategies for global brands with examples. We also talk about the importance of understanding culture and employing a hybrid/local strategy instead of employing reginocentric strategy.   We hope you find this episode helpful. Sincerely, Reetika & Arjun And as always, BeHuman, stay courageous and remember to Think Like Maia. Please reach out to us if you think we can help you in any way at www.themaiacompany.com

This is a special un-cut, un-edited podcast where we - Siddharth, Arjun and Reetika (myself) review the year and share the songs, the books and the movies that helped us get through this year. We also express gratitude towards our listeners and talk about the most loved posts and the best comments we have received.  Thank you all for being with us and for listening to our podcast. Wish you all a joyful new year!  Love, Reetika & Arjun from Maia Website: www.themaiacompany.com Instagram: @think.like.maia Twitter: @thinklikemaia Medium: thinklikemaia.medium.com

Music is everywhere. It’s the beat that keeps us bopping, its our escape from reality and it’s something we either choose to wind down or turn up too. But have we ever stopped and wondered, why does music affect us the way it does, and does it affect our reality or our behaviour in any way? Join Arjun as he explores why certain kind of music makes us groove, the role of music in understanding cultures, its influence on our minds and its importance in advertising. Featuring - DJ Brendan Lopez We hope you find this episode helpful. Sincerely, Arjun And as always, BeHuman, stay courageous and remember to Think Like Maia. Please reach out to us if you think we can help you in any way at www.themaiacompany.com

I am here, I am now, I am real, come embrace me ⁃ George Elerick George is a behavioural experimentalist and the founder of Nudge Culture. He is a movie buff, an adventure junkie and a stand up comedian.  George is one of those people who have accepted and embraced his traumatic experiences and he has armed himself with his vulnerability, like his super power, which he then uses to help people navigate through their trauma. He believes that speaking about traumatic experiences should not be limited to celebrities or people with platforms. Instead more people, like you and me should talk about their trauma in an attempt to help those who struggle with their mental health. In this episode, we talk about how trauma is subjective and varies from person to person, and why we should be talking about it. Make no mistake people, trauma is real and it needs to be talked about. We also discuss the intersection between trauma and behavioural science, and see how you can use nudges to help yourself overcome your fears and begin your journey towards healing yourself.  We hope you find this episode helpful. Sincerely, Arjun & Reetika BeHuman, stay courageous and remember to Think Like Maia. Please reach out to us if you think we can help you in any way at www.themaiacompany.com.