E19- Recession-Proof Your Clinic

William Thorndike's "The Outsiders" is the 20th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. If you’ve ever wondered how to make bold but smart decisions that help you grow your career as an osteopath—whether you run your own clinic or not—you won't want to miss this. I honestly wish I had read this book before opening my clinic in 2017. Back then, I was trying to figure out everything on my own, and looking back, I can see how the lessons in this book could have helped me make better choices and avoid some unnecessary mistakes. The Outsiders by William Thorndike offers a new way to look at things. The book is about 8 CEOs who did things differently and succeeded in a big way. Their secret is centred around making smart choices, focusing on what matters and not following the crowd. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Build your identity with ⁠⁠⁠⁠Branding For Osteopaths⁠⁠⁠⁠. Grow your clinic with ⁠⁠Business Coaching For Osteopaths.⁠⁠ Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected]

Daniel Kahneman's "Thinking, Fast and Slow" is the 19th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. I’ve often thought about why some decisions feel automatic while others require immense mental effort as a business owner. Why do some good or bad choices seem obvious in hindsight but not at the time? If you've ever felt overwhelmed by the many decisions you make as a clinic owner or maybe you’re thinking of taking the dive into starting your own clinic but want to know more about what it’s really like to make decisions as a clinic owner, this episode is for you. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Build your identity with ⁠⁠⁠Branding For Osteopaths⁠⁠⁠. Grow your clinic with ⁠Business Coaching For Osteopaths.⁠ Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected]

Cal Newport's "Deep Work" is the 18th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. If you’re feeling like your practice isn’t thriving the way it should or like the other osteopaths you know are further ahead than you are, you’re probably missing one key ingredient: true focus on what actually matters. Deep Work by Cal Newport shows you how to prioritise high-value, undistracted work that leads to real progress, not just busywork. This book goes through how you can get more done and be more efficient with your time. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Build your identity with ⁠⁠Branding For Osteopaths⁠⁠. Master your time management with Business Coaching For Osteopaths. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected]

Pat Flynn's "Superfans" is the 17th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. We’ve all been told that you’ve got to create the perfect patient experience, but what does that actually mean? Superfans by Pat Flynn is one of my favourite books about the perfect patient experience. Not only is it practical, it’s easy to translate into the context of how you can use what he talks about as an osteopath. He also gets you thinking a little differently about the perfect patient experience. So, if you want to create the perfect patient experience and build a business that can get you through even the hardest of times, don’t miss this episode. 1000 True Fans article by Kevin Kelly ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Build your identity with ⁠Branding For Osteopaths⁠. Get a tailored perfect patient experience with ⁠⁠⁠⁠⁠Business Coaching For Osteopaths⁠⁠⁠⁠⁠. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected] 

A practical recession guide for osteopathy clinic owners and associates. As the UK falls into recession, it's crucial for osteopaths—whether you’re a clinic owner with or without associates, or you’re an associate—to adopt an adaptable, proactive and calm approach. Get the Recommended Resources via this episodes' blog. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected] 

Steven Bartlett's "The Diary of a CEO" is the 16th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. Steven combines the most important lessons he learned as a wildly successful young entrepreneur with great stories and the thousands of interviews he’s had with incredible people from all sorts of backgrounds on his Diary of a CEO podcast, which is the number one podcast in the UK and other countries. These are business and personal development lessons rooted in psychology research and were chosen specifically because they stand the test of time. There’s no fad or trends. It’s evergreen, meaning that it will always be helpful whenever you decide to pick the book up again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Build your identity with Branding For Osteopaths. Fix your clinic culture with ⁠⁠⁠⁠Business Coaching For Osteopaths⁠⁠⁠⁠. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected] 

Ali Abdaal's "Feel-Good Productivity" is the 15th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. Former British junior doctor and YouTube productivity expert Ali Abdaal reckons that the secret to productivity isn’t what we’ve been told for decades. Things like discipline, grit and determination aren’t in fact the key. Ali reckons it’s joy. Feel-Good Productivity uses psychological and neuroscientific evidence to show how positive emotions fuel success. Ali says that when projects feel enjoyable, productivity follows suit. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Fix your clinic culture with ⁠⁠⁠Business Coaching For Osteopaths⁠⁠⁠. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected] 

Tiago Forte's "Building A Second Brain" is the 14th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. Here’s the thing: our brain is built for having ideas, being creative and problem solving, not for storing things like a memory card. Put simply, Tiago Forte’s Building a Second Brain is about simplifying how you learn things and using very simple technology that you already use on a daily basis to build your second brain so that you can recall anything in one easily accessible place. So, if you like the idea of a second brain, this episode is for you. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Grow your practice with ⁠⁠Business Coaching For Osteopaths⁠⁠. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected] 

Derek Sivers' "Hell Yeah Or Hell No" is the 13th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. This episode will be challenging for a lot of you. We’re going to talk about fear, what makes a practice a great place to work and the pressure we put on ourselves on trying to get new patients and what to do about it. Hell Yeah Or Hell No: What’s Worth Doing by Derek Sivers is a short book that packs unbelievably valuable lessons on entrepreneurship which you can read in about an hour. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Grow your practice with ⁠Business Coaching For Osteopaths⁠. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected] 

Austin Kleon's "Keep Going" is the 12th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath. Being an osteopath is a rollercoaster of ups and downs. You’re going to hot streaks where everything works effortlessly. But you’re also going to have days, weeks or even months where nothing seems to go for you. One skill you need to learn as an osteopath is the skill of learning how to keep going in a way that’s sustainable. Keep Going by Austin Kleon is one of a trilogy of his short, super easy and enjoyable to read books. He’s an artist who believes that over the course of almost a decade of trying to figure out how to make art and speaking with his non-artist friends that everyone is facing the same problems, just in different contexts. All the answers that are helpful to artists are in-fact helpful to everyone. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Grow your practice with Business Coaching For Osteopaths. Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.  Recommend a guest or book: [email protected]