115 - Quality or Quantity? | The Great Lead Gen Debate

What happens when data looks human enough that we stop questioning whether there’s actually a human behind it?In this episode, I explore The Human Data Illusion - why names, emails, phone numbers and identities so quickly become 'people' in our heads, and how anthropomorphism, sunk cost, the illusion of progress and loss aversion make bad data hard to reject.AI, synthetic data and stolen identities are making evidence of humanity easier to create than ever, while proving that a real person performed a real action with real intent is getting harder.

After 120 episodes of B2C Lead Generation and nearly three years away, the podcast is back...with a new name and a different focus.The mechanics of generating leads haven’t disappeared, but the bigger problem has moved underneath them, can we actually trust the data we’re collecting?In this very short first episode, I explain why B2C Lead Generation has become The Verification Files, and why identity, verification, fraud, KYC, lead generation and data quality are becoming harder problems as AI gets better at creating convincing human looking data.The question behind the new podcast is simple:What does the data actually prove?

2023 has been a wild time in marketing, especially lead generation. In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.

In this episode we look at practical applications of AI within lead gen you could and should be using, right now!

In this podcast we look at why lead buyers may be reluctant to make changes to their process and suggest ways they may be able to get off the hamster wheel to improve results.

In this episode we look at lead gen agencies. What are the benefits of working with one and how do you know who to trust and who to avoid?

When buying or generating leads you face a choice - quantity or quality? In this podcast we help you decide what’s best for you. 

We speak to Lawrence Howlett from More Demand and explore why lead generators should build their own brand. We look at the benefits and the best practices for doing so. 

In this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales? 

In this episode we explain how to craft the perfect lead gen messaging, understand your prospects, and appeal to them in brand new ways.