You are about to get a masterclass in podcast marketing from a content creation company who use podcasts to build their own brand authority.
Vistatec's CMO Simon Hodgkins is a true industry innovator. He uses in-depth interviews with leaders from top brands like HubSpot, Microsoft and Vodafone, to directly connect with his customers on a personal level. He shares best practices on podcast creation and dozens of practical tips for promoting your show to gain initial traction.
He also shares invaluable insights, which he has learned over years of successful podcasting, about why consistency and quality content are keystones to your success.
Whether you're just getting started or looking to refine your existing show, this engaging discussion offers a goldmine of strategic guidance and actionable strategies worth their weight in marketing gold.
THINGS WE SPOKE ABOUT
03:00 Getting the cut through to your audience
04:09 Building relationships through podcasting
07:18 How to build your own workflow
11:06 Why consistency is important
13:18 Tools to launch your podcast
14:52 Creating value for your audience
17:37 Measuring success outside of metrics
22:35 Advice for those considering a podcast
QUOTES
From a challenge perspective, it's about getting the cut through making sure that your message is heard by your audience that you're trying to target. Now that sounds simple on the face of it, but actually, it's a very, very difficult game. - Simon Hodgkins
How does the podcast help? Well, it helps with engagement because you reach and you build relationships with people. It helps because you're sharing information out into the community that you want to talk to. So you're building a listenership. You're building real relationships. That’s the secret sauce, that people listening to it go, I want to get closer to this organization. I want to get closer to this brand. - Simon Hodgkins
I do think that we've seen more traction since we've got very, very firm on consistency. It was like the trajectory went north rapidly, it was an upward curve. - Simon Hodgkins
If you're constantly chasing downloads, and you're constantly chasing the likes, and the comments and the growth, you're gonna miss the more important factor, which is build value into your content for the long term. Deliver meaningful content that you're passionate about, and it will start to happen. - Simon Hodgkins
In your first year of podcasting there is so much learning that you get while you're in motion that you will never get from the planning stage of it. - Simon Hodgkins
Think bigger than you’re thinking today. I wouldn't say we're going to give it a try, view it in a manner that this is going to be a core part of your strategic plan to deliver meaningful content to your audience. - Simon Hodgkins
Podcasting is a really good way of not only helping people to promote and show more support for your brand, but also to reach new audiences that you maybe are not reaching through your other traditional marketing channels. - Simon Hodgkins
GUEST DETAILS
Simon Hodgkins is Chief Marketing Officer at Vistatec, HQ in Europe, with operations worldwide. Simon is the Founder of the Think Global Forum, the Think Global Awards, and Editor in Chief for VTQ magazine. Prior to this, Simon held the position of Country Manager, Marketing Director, and leadership of the global SaaS/cloud services with Sage Plc (FTSE 100).
Linkedin: https://www.linkedin.com/in/simonhodgkins/
Podcast: https://podfollow.com/1437098148/view
MORE INFORMATION
If you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io.
You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.
KEYWORDS
#brandpodcast #podcasting #awardwinners #tech #businesspodcast
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