ARCast podcast

Throw the Spaghetti at the Wall

9/22/2026
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Brad Bock and Molly Lusk of CIBA Solutions share their unconventional paths into category management and what it takes to become a trusted retail partner. They also explore how AI, changing shopper behavior, and new sources of data are reshaping the function—and why the future will require greater flexibility, curiosity, and a willingness to think differently.

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