Losing 100 lbs, Gaining Purpose: The Coach Who Turned Pain Into Power

In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry.Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds.He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and extreme diets, and how the focus should return to foundational practices like strength training and regular movement.Rick shares his philosophy of focusing on strength training first, followed by cardiovascular health through walking, and a small amount of high-intensity effort to finish the session. He also talks about the growing awareness of wellness, with innovations like GLP-1 weight loss drugs and their relationship to fitness. Strength training can help mitigate some of their potential downsides.Tune in to hear Rick's thoughts on the future of fitness and wellness.Key TakeawaysIntro (00:00)Alloy's rapid growth and market strategy (01:35)Empirical evidence and market fit (03:24)Market reception and success stories (06:16)Modern fitness prescription and wellness fatigue (11:12)Strength training and cardiovascular activity (14:47)Challenges of class-based fitness (24:54)Impact of GLP-1 and future of fitness (29:44)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency.With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older.They break down the physiological and psychological benefits of less frequent, high-quality training, including better strength gains, improved insulin sensitivity, reduced injury risk, and elevated mood.Alloy’s structured programming delivers a “minimal effective dose” that respects recovery while maximizing results.Listen in and find out why less is truly more when it comes to lasting fitness.Key TakeawaysIntro (00:00)Benefits of two to three days a week training (04:30)Metabolic and joint health benefits (07:09)Psychological and energy benefits (13:20)Reduced risk of overuse injuries (16:12)Minimal effective dose and programming (17:20)Client education and sales tactics (19:00)Success stories and brand integrity (23:53)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on-one interactions instead of the typical crowded gym experience.It’s not just about the workouts, but also about understanding people’s life challenges and tailoring fitness to meet those needs.Rick talks about how the Alloy model thrives with a small membership base that allows for deep connections between trainers and clients.He also shares some truly inspiring client success stories that show why fitness is way more than just looking good.And with Alloy growing very fast, Rick talks about maintaining the core values while bringing in new franchisees and expanding across the country. Listen in!Key TakeawaysIntro (00:00)Older demographic drawn by premium, personalized training (00:50)Evolution from grassroots to digital marketing (02:06)Referrals remain a major source of growth (04:20)“Stronger Together” client story program (05:15)Fitness goals are often rooted in life’s serious challenges (06:45)Building community with only 130-250 members (09:23)Dunbar’s number and client intimacy (10:59)“Surprisingly personable” gift system (13:45)Coaching with behavioral science at core (16:56)Alloy’s expansion plans through 2030 (18:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.Rick and John discuss how quick follow-ups and genuine care make all the difference in turning interested leads into committed members. John reveals how setting expectations early and coaching with heart helped keep churn low.If you’re looking for real advice on growing a fitness business that people love being part of, this episode is for you.Key TakeawaysIntro and John's background (00:00)Breaking presale record at 150 members (06:22)Organic marketing and local business outreach (08:27)Speed to lead follow-up approach (12:04)Overcoming fear of bothering leads (15:27)Using referrals for growth (20:18)Setting member expectations during Starting Point Sessions (26:23)Coaching with seven core tenets and closing procedures (34:01)Impact of personalized follow-up texts on retention (38:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others.Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creating a community where everyone feels like a winner. He also reveals the mindset shifts that helped him succeed and why humility and continuous learning are important for every coach.If you’re ready to be inspired and learn how to build genuine connections that drive real client transformation, this episode is a must-listen. Listen in!Key TakeawaysIntro (00:00)Chris Hogan's background and personal journey (02:05)Transition to becoming a trainer (05:52)Chris Hogan's role at Alloy (08:48)Advice for new coaches and clients (10:08)Building client confidence and accountability (22:10)Final thoughts and future aspirations (25:26)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on integrity and leadership.They explain why Alloy’s premium model thrives through economic ups and downs, the company’s ambitious yet realistic goal of opening 800 clubs by 2030, and what separates good franchisees from great ones.They also reveal how small group personal training stays personal with smart technology and individualized programming.Tune in to learn how Alloy supports franchisees to succeed long-term and what it really takes to lead a thriving personal training business. Don’t miss it! Key TakeawaysIntro (00:00)Common questions in the founders' call (03:16)Alloy’s five-year vision and franchise support (08:08)Difference between good and great franchisees (12:13)Personal training in small groups (20:19)Final thoughts and bonus questions (27:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.The follow-up is a test of courage, persistence, and empathy.Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and how to build systems that keep you top of mind.They also explore how fear of rejection sabotages success and how reframing it can lead to better results.You’ll also hear success stories of franchisees who doubled their member counts simply by consistently working their existing lists.Want to stop letting leads fall through the cracks? Tune in now for a masterclass in follow-up that could change your business.Key TakeawaysIntro (00:00)Leads and follow-up (02:09)What defines a lead? (03:21)Story: Lead thanked the trainer after 7 follow-ups (06:52)Importance of emotional timing (08:12)Mindset reframe: Aim for 100 no’s (10:24)Real example: tattoo clinic follow-up (12:47)Overcoming head trash and fear of rejection (16:40)Sales anxiety: fear of the call itself (19:18)Clear calls to action are essential (27:44)Franchise success story: Trent's lead follow-up strategy (32:19)Additional Resources:Book mentionedRejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront. She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also discusses overcoming rejection through persistence and continuous learning, and recommends books like "Rejection Proof" and "Sapiens" for personal growth.She plans to expand her business with Alloy, aiming for multiple studios. Hit play and learn how Laurel does it all! You’ll get some great tips for your own business.Key TakeawaysIntro (00:00)Laurel’s background and journey into entrepreneurship (01:23)First lessons in community-based marketing (04:07)What is community-based marketing? (06:18)Identifying the right businesses to partner with (08:31)The importance of organic marketing over digital reliance (10:01)Detailed approach to creating successful marketing campaigns (13:48)Creating a sustainable, recurring marketing strategy (17:04)Using creative tools like digital frames and print marketing (19:27)Overcoming fears and finding confidence in rejection (25:43)Additional Resources:Connect with Laurel Roach: LinkedIn: https://www.linkedin.com/in/laurelroach/Instagram: https://www.instagram.com/laurelroach/?hl=enAlloy | Scottsdale Grayhawk, AZ: https://www.instagram.com/alloyscottsdalegrayhawk/?hl=enBooks mentionedRejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138XThe Ultimate Sales Machine: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it’s an intense, immersive experience designed to equip owners with everything they need to launch their business with confidence.But it’s not just about absorbing knowledge. Franchise owners are expected to be fully present, both for their business and their team. If you’re not fully invested, your team won’t be either.This episode is packed with actionable advice for owners looking to take full advantage of their training week. Get ready to learn Alloy’s approach and how to successfully lead your team, set expectations, and hit the ground running when it’s time to open your doors.Key TakeawaysIntro (00:00)Introduction to franchise training and initial preparations (03:37)Expectations and mindset for training week (07:10)Practical advice for training week (16:42)The structure and content of the training week (23:41)Final thoughts (28:35)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase of construction, this episode is your call to shift into go mode.You’ll learn how early engagement with hiring, marketing, and community outreach correlates directly with long-term success. Plus, the tools and systems Alloy provides make it all doable even if you’ve never hired or marketed before.If you’re serious about hitting the ground running, this episode will change how you think about your pre-sale phase. Don’t wait to get started - this is where momentum begins.Key TakeawaysIntro (00:00)Overview of training structure (pre vs. during) (02:16)Triggering the training timeline from construction (05:02)Engagement level predicts success (08:50)The importance of hiring and urgency (11:00)Use of franchise community for hiring help (17:59)Organic marketing explained (21:41)Lead goal before training: 100 leads, 20 booked (23:35)Software onboarding and its importance (27:46)Community marketing builds long-term viability (30:35)Using social media for local branding (33:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!