Shopify Theme Development is a Commodity: Pricing Strategies

John discusses the commoditization of Shopify theme development, competition in the agency space, and pricing strategies.

More brands are making the leap from custom platforms to Shopify Plus. Avex shares what’s driving this shift, from reducing the total cost of ownership to the appeal of a flexible, scalable platform. Listen in for insights on adapting teams, overcoming resistance to change, and the powerful short- and long-term returns brands are seeing on Shopify.

In this episode of the Agency X Podcast, John Surdakowski is joined by Yotpo’s VP of Product Marketing, Kim Winter, to unpack the genius behind Yotpo's groundbreaking "Loyalists: Unmask Your Brand Heroes" campaign. With insights from over 3 million shoppers, Yotpo uncovers the key behaviors of your most loyal customers—your brand heroes. Tune in to find out how this campaign can reshape your approach to customer loyalty and long-term engagement.

Has the headless commerce hype run its course? In this episode of the Agency X Podcast, we dive into the debate surrounding headless architecture. Join us as we look into why some brands are shifting away from headless solutions, highlight situations where it’s still the right approach, and look at how Shopify’s native features can meet the needs of most eCommerce brands. Visit our website to learn more about our Headless Commerce Services

Thinking about migrating your retention platform or already in the thick of it? This podcast is for you! Join John as he answers the most common questions merchants have about retention platform migration. We’ll discuss important considerations, share best practices, and help you set clear expectations for the process. Tune in to catch all the insights, and stay for a special offer at the end! Visit our website for more insights on our retention marketing services

In this episode, Tommy Harris takes center stage to ask John Surdakowski, the founder of Avex, the questions everyone wants answers to. From client relationships to agency growth, John offers his perspective on the highs, lows, and everything in between when running a successful agency. Tune in for a real, no-holds-barred conversation about agency life.

The agency X Podcast is back. We have some new programming, topics and guests. Stay tuned for more.

In this episode, John Surdakowski touches on some of the core things he focused on in the early days to grow Avex Designs, an eCommerce agency, as well as provides a little background about how he got started.

We've been seeing more and more luxury brands migrate to Shopify Plus. In this episode, John Surdakowski takes an in-depth look into the rationale that drives those brands to re-platform and examines what lies ahead for the world of e-commerce.

5 years ago it was easy to grow a DTC brand with social media ads…. Today, it’s 100X more difficult.  Here are 3 things successful eCommerce brands are doing today, that you’re probably not.  Social media ads still need to be part of your advertising plans, but if you're not focusing on these three things, you’re leaving money (and customers) on the table. Everyone wants an easy solution, but growing a successful brand is never easy. The brands winning right now do these 3 things very well, and it's not a one-size-fits-all approach. Brand awareness is how familiar customers are with your brand and what it stands for. Focusing here helps you to attract new customers and build relationships with existing ones. Beyond just running branded ads, you need to focus on organic social, storytelling, and…our next point. Community. Building a community around your brand means creating a group of people who are passionate (or obsessed) about your brand and its products. A strong community will help you to build brand awareness, generate word-of-mouth, and get feedback from your customers. Brand collaborations and partnerships between two or more brands are great for reaching new audiences, cross-promoting your products, and increasing both brand awareness and community. When done well, brand collaborations can be a win-win for both brands involved. If you’re struggling with performance marketing right now, you’ll thank yourself 5 years from now, because you started to focus on your brand.