Ep24: Performance Max for Lead Generation: Test Results (With Important Caveats!) 2026

Ep5: PMAX Part 1https://open.spotify.com/episode/7wNtJSSRFsdAM2KK0w3ipy?si=lpaEV9nsQL21ZiSe9lOL9wEp6: PMAX Part 2https://open.spotify.com/episode/0zRWSIVJqzF014ccQ7ydcl?si=Hx4fsgSVR4KJq83DBiFc_wGoogle just released a game-changing beta for Performance Max - Channel Prioritization! You can now steer how your budget is spent across channels, giving you control that PMax advertisers have been asking for. Here’s everything you need to know.In this beta breakdown, discover:- What channel prioritization actually does and how it works- The difference between High Priority and Low Priority channels- How to set budget allocation percentages for specific channels- How this rolls out across Search, Shopping, PMax, and Demand Gen- Why this is huge for advertisers who opted out of Display or Search Partners- Smart strategies to use these new controls effectivelyFor years, Performance Max was a “black box” where Google decided everything. Now YOU can prioritize the channels that matter and cap spend on the ones you value less - all while keeping the AI benefits!Perfect for: Google advertisers running Performance Max, PPC managers who want more control over channel spend, and marketers who’ve been hesitant about PMax’s lack of transparency.Take control of your Performance Max budget today!🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅ :https://www.alvaroberrios.com/schedule-a-call

Meta just made a major change to placements - you can no longer exclude specific placements from your campaigns! The most you can do now is adjust bids up or down on certain placements. This changes how we need to think about campaign setup going forward.In this important update breakdown, discover:- Exactly what changed with Meta placement controls- Why you can no longer exclude placements completely- How the new bid adjustment system works (increase/decrease)- What this means for your campaign strategy moving forward- How to adapt your approach to work with this change- Smart ways to use bid adjustments to influence deliveryThis is a fundamental shift in how placement control works! Instead of excluding placements you don’t want, you’ll need a new strategy to steer your budget toward the placements that actually perform.Perfect for: Meta advertisers, media buyers, and marketers who need to understand this placement change and adjust their campaign strategy accordingly.Don’t get caught off guard - learn how to adapt now!🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

Meta just released a brilliant new feature that turns your uploaded videos into still graphics automatically - and the results are actually impressive! This is the easiest way to test more creative without lifting a finger.In this feature breakdown, discover:- How Meta’s new video-to-graphics feature actually works- How it pulls screenshots and adds auto-generated text- Why some graphics are completely NEW creative ideas- How this lets you test more creative effortlessly- Best practices for using these auto-generated graphics- How to review and select the best AI-created imagesMore creative variations = better testing = better results! And the best part? Meta does all the work for you by generating these graphics from videos you’ve already uploaded.Perfect for: Meta advertisers who want more creative variety, marketers short on design resources, and anyone looking to test more ad creative without the extra work.Let Meta generate your next winning creative automatically!🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call

ChatGPT Ads are officially here - and this is a MASSIVE opportunity for early advertisers! In this complete tutorial, I break down why this is such a huge opportunity AND walk you through launching your first ChatGPT campaign step-by-step.In this hands-on guide, discover:- Why ChatGPT Ads are a golden opportunity right now- How ChatGPT Ads differ from Google and Meta advertising- Step-by-step walkthrough to launch your first campaign- The exact settings to choose for best results- How to reach ChatGPT's massive user base- Early-adopter advantages you can capitalize on todayBeing early to a new ad platform is where the biggest wins happen. This is your chance to get in before the competition floods in and costs go up!Perfect for: Digital marketers, business owners, and advertisers who want to get ahead on the newest advertising platform before everyone else catches on.Don't wait - launch your first ChatGPT Ads campaign today!🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅

Meta just launched Meta One - and there's a lot to unpack! In this video, I break down every pricing tier and explain exactly what each one means for advertisers and creators so you can decide which is right for you.In this complete breakdown, discover:What Meta One actually is and why it was releasedEvery pricing tier explained in simple termsWhat features come with each tierWhich tier is best for advertisers vs creatorsWhether Meta One is worth it for your businessKey considerations before choosing a planDon't sign up for the wrong tier! This breakdown helps you understand exactly what you're getting at each level so you can make the smartest choice for your goals and budget.Perfect for: Meta advertisers, content creators, and business owners trying to decide if Meta One is worth it and which pricing tier fits their needs.Watch before you choose your plan!

Frustrated because Meta won't let you publish your campaign due to an error? Here's what most advertisers don't realize: a HUGE chunk of these errors are just glitches! In this episode, I show you exactly how to get around these false errors and publish your campaign.In this quick troubleshooting guide, discover:Why many Meta publishing errors are just glitches (not real problems)How to tell if your error is a genuine issue or a bugThe exact workaround to publish when Meta blocks youStep-by-step process to bypass glitchy errorsWhen you SHOULD actually pay attention to an errorHow to save time instead of troubleshooting phantom problemsStop wasting hours trying to "fix" errors that aren't even real! This simple workaround will get your campaigns live when Meta's system is glitching.Perfect for: Meta advertisers stuck on publishing errors, marketers frustrated by Ads Manager bugs, and anyone who's been blocked from launching a campaign by a mysterious error.Get your campaigns live and stop fighting the glitches!

Meta just released a feature advertisers have wanted for YEARS! You can now dedicate a specific percentage of your budget to individual ads - and control exactly how long that allocation lasts. This changes how we control ad delivery forever!In this feature breakdown, discover:How Meta's new ad-level budget allocation actually worksHow to set a specific budget percentage for any adSetting the duration for your budget allocationWhy this solves the "budget hogging" problem for goodStrategic use cases for guaranteeing ad deliveryCommon mistakes to avoid with this new controlBefore this, the algorithm decided everything about budget distribution between ads. Now YOU have direct control over exactly how much each ad gets and for how long!Perfect for: Meta advertisers who want more control over budget distribution, marketers testing new creatives, and anyone frustrated with the algorithm starving their best ads.Take control of your ad budgets like never before!#MetaAds #BudgetControl #MetaAdsUpdate #FacebookAdvertising #AdBudgeting

I've been testing Google Performance Max for lead generation - and I'm getting surprisingly GOOD results! But this is NOT a universal recommendation. Here's what worked, what to watch out for, and the critical caveats you need to know.🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call✅Google Performance Max Guide: 🎧Ep5: Performance Max Part 1: https://open.spotify.com/episode/7wNtJSSRFsdAM2KK0w3ipy?si=X0xQ39RkRyqPfn1VfOCBlw 🎧Ep6: Performance Max Part 2: https://open.spotify.com/episode/0zRWSIVJqzF014ccQ7ydcl?si=fgJteuZ9T3W9Y3LIUsdPOA In this honest case study breakdown, discover:- My actual Performance Max lead generation test results- Why I'm reconsidering my "purchases only" stance (but with limits)- Critical caveats before you try this yourself- Specific scenarios where Performance Max works for leads- Situations where you should AVOID Performance Max for leads- What metrics to monitor to ensure successThis is real data from real testing - not hype! I'm sharing both the wins AND the warnings you need to make an informed decision.Perfect for: Google advertisers exploring new lead generation strategies, PPC managers testing unconventional approaches, and agencies managing diverse client goals.Tune in before launching Performance Max for leads!#GooglePerformanceMax #LeadGeneration #PPCTesting #GoogleAds #PerformanceMarketing

Meta just announced AI Connectors - and this changes EVERYTHING! You can now create, manage, and analyze your Meta campaigns directly from ChatGPT, Claude, or any AI tool you already use. No coding, no API setup required!🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-callIn this groundbreaking announcement breakdown, discover:- What Meta ads AI connectors actually are and how they work- How to connect your Meta account to AI tools in MINUTES- What you can do: reporting, campaign creation, catalog management- Meta's MCP server and CLI explained simply- How this differs from Meta AI business assistant- Why this is a game-changer for agencies and advertisersThis isn't just automation - this is managing your entire Meta ads operation through conversational AI in the tools you already use daily!Perfect for: Agencies managing multiple accounts, advertisers who want AI-powered workflows, and marketers looking to manage cross-channel campaigns more efficiently.The future of campaign management is conversational!#MetaAIConnectors #MetaAds #AIAdvertising #ChatGPTAds #DigitalMarketing

Want to dominate Google Search in 2026? This complete guide reveals the BEST campaign structure for Google Search campaigns based on the latest platform updates and algorithm behavior.🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call✅How to Set Up Meta Sales Campaigns (2026 Edition):🎧Ep12: https://open.spotify.com/episode/2ST9d23uyhhy5kul5C6bAI?si=L5pO8HEQSZmpRDjUVfUUKg In this comprehensive tutorial, discover:- The ideal Google Search campaign structure for 2026- How to organize ad groups for optimal performance- Keyword match type strategies that work NOW- Budget allocation best practices across campaigns- Account architecture that maximizes Quality Score- Common structural mistakes killing your performanceCampaign structure matters MORE than ever in 2026! Get it right from the start and watch your costs drop while conversions soar.Perfect for: Google Ads managers, PPC specialists, and business owners who want to build high-performing search campaigns with the optimal structure for current platform capabilities.Build it right, scale with confidence!#GoogleAds #SearchCampaigns #PPCStrategy #GoogleAdsStructure #DigitalMarketing2026