Personal Branding, Style Guides and Core Messages

Today I’ve got a micro story from the Ramayana for you: what to do when, no matter how prepared you are, things go wrong?Shop my FLASH SALE here: https://www.amymcdonald.com.au/flashsale

This week on the show I’m joined by marketing expert, Jenn Donovan. After 15 years in law, Jenn bought a retail business in a regional town in Victoria. She built that business into a highly profitable 7 figure business and eventually sold it. Since then, Jenn has been assisting other small business owners, in retail, service based and tourism, around the country, to achieve their business goals. You can find out more about her here: https://socialmediaandmarketing.com.au And you can check out her retreat here: https://socialmediaandmarketing.com.au/work-with-me/2025-women-in-business-planning-retreat-with-jenn/

I’ve got three quick things to improve your Instagram profile as well as some reflections on the importance of lovingly protecting your micro business. Enjoy!EARLY BIRD ENDS TODAY. Check out the Abundant Yoga Teacher Retreat happening in January here: https://www.amymcdonald.com.au/retreatsBook a time to ask me your retreat questions: https://scheduler.zoom.us/amymcdonald/coaching

A special call out between episodes about fun new project I need your help with. Email me your 650 word (or shorter) 1st person story to [email protected]. If your story is chosen, please note that it will be read out on the show!Check out the Abundant Yoga Teacher Retreat happening in January here: https://www.amymcdonald.com.au/retreatsBook a time to ask me your retreat questions: https://scheduler.zoom.us/amymcdonald/coaching

Over the past week I’ve been to 7 yoga classes, each different and each wonderful. In this episode I’m reflecting on what I loved about all of them, and what they remind me about: the joy and gift of the ‘standard’ weekly Yoga class. Enjoy!Access the ‘Black Friday Sale Planning Workshop’ for $5 here: https://www.patreon.com/posts/black-friday-113120554Check out the Abundant Yoga Teacher Retreat happening in January here: https://www.amymcdonald.com.au/retreatsBook a time to ask me your retreat questions: https://scheduler.zoom.us/amymcdonald/coaching

This week I’m sharing some of the presentation i did last week for Yoga Australia. We are covering some basics about branding and what it takes to be YOU online. I’ve also got some love to share if you’ve recently been emailed or messaged by a disgruntled customer....Get the Branding Bootcamp here: https://mailchi.mp/amymcdonald/yoga-australia-presentation-handouts-september-2024Check out the Abundant Yoga Teacher Retreat happening in January here: https://www.amymcdonald.com.au/retreatsBook a time to ask me your retreat questions: https://scheduler.zoom.us/amymcdonald/coaching

Enjoy this love note to the Abundant Yoga Teacher Retreat. Scores of teachers from all over the world have been gathering here with me over the years to celebrate the vocation and calling that is teaching Yoga. Here are our reflections. If you know you’re meant to join the very last gathering (and it WILL be the last one), sign up now for the early bird pricing.Check out the Abundant Yoga Teacher Retreat happening in January here: https://www.amymcdonald.com.au/retreatsBook a time to ask me your retreat questions: https://scheduler.zoom.us/amymcdonald/coaching

It’s time to embrace some powerful terms that absolutely pertain to you as a Yoga business owner. You are the Founder of a powerful business. You are a committed and influential creator. And this week we are talking about really stepping fully into those roles.Check out the Abundant Yoga Teacher Retreat happening in January here: https://www.amymcdonald.com.au/retreatsReference:‘Founder Mode’ https://paulgraham.com/foundermode.html accessed 9 September, 2024

The wonderful Kori Hahn is joining me again today to talk about her new (wonderful) book, ‘A Temple of Her Own’. We talk mythology, growth, applied Yoga, vulnerability, why I think Esther Hicks is junk and how Kori may (or may not) write an instruction manual about cervical strength. You’ll have to listen to the show to find out!Follow Kori and her work, and where to get her book, here: https://www.korihahn.com/Check out the Abundant Yoga Teacher Retreat happening in January here: https://www.amymcdonald.com.au/retreatsCheck out the Business Breakthrough Retreat happening this November here: https://www.amymcdonald.com.au/november

Last week I tried REALLY hard to sign up for a Yoga workshop. I had to try hard because the Yoga studio’s website made it so difficult to find out who was teaching it, how much it cost and how to actually buy it. Are you making it too hard or obscure for your potential students? Check out these three common mistakes and see!Sign up for my new website course here: https://www.amymcdonald.com.au/websitesCheck out the Business Breakthrough Retreat happening this November here: https://www.amymcdonald.com.au/november