The Red Envelope Promo: How Restaurants Fill a Dead January - Restaurant Marketing Secrets - Episode 993

Thanksgiving through New Year's takes care of itself. January is the month that kills restaurants. Here's the one promotion that fixes it, and you have to start now. In this session, Matt Plapp (CEO of America's Best Restaurants) breaks down Part 1 of the Red Envelope Promo — picking your prizes and local partners, setting your handout and redemption windows, and the QR code hack that lets you market only to the people actually holding an envelope. This is Part 1 of 3. Next week Chris Schonenberger of BBQ Productions joins us to break down how his restaurant does six figures in Q1 sales off this promo every single year. - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

This simple tactic, using a bowl of candy, can help you reach customers via email, text, and social media...BUT DRIVE SALES! - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

Don't wait until the week before, then this promo locked and loaded early! - This podcast is a lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

America's Best Restaurants has helped thousands of restaurants through the years, BUT HOW?  I often spend so much time teaching that I forget to talk about what we do.  Today we dig into the marketing programs we offer at ABR.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

Retaining your customers is KEY to long term growth, but even more important than that is RETAINING THEIR ATTENTION - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

You can't compete with the chain's physical footprint, but you can with their digital one.  And the journey starts with Facebook and Instagram ads.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

Here's the monthly promo blueprint the restaurants should follow every month.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

Stop doing weekly promos that don't drive traffic, don't drive sales, don't gain online engagement, don't excite your customers, and, more importantly, are done HALF-HEARTED and last-minute.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

This podcast is a micro lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

Your restaurant can't simply be an address in your community; YOU have to be active, and YOU have to become the area's #1 influencer.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit