What Founders Look For

AI disruption isn't a "creative industries" or "software engineers" story. The examples we got into — AI assistants booking hotels and recognising each other mid-call — point at something far more horizontal. Admin, travel, estate agency, all of it.The most underrated skill right now might just be listening. Not context-switching, not "AI fluency" — actually listening. Everything about the current landscape rewards whoever's loudest.If you want AI experience and don't have a clean route to it through your day job, sweat equity is basically the modern version of volunteering your way into a sector. Costs you time, not money, and the experience is real. Hosted on Acast. See acast.com/privacy for more information.

Jude's own path into this space is a neat case study in the thing the podcast keeps circling back to: she didn't set out to found a company. She was approached by an entrepreneur — a family member, as it happens — who'd had the idea for a platform connecting early-stage founders with talent willing to work for equity, but hadn't managed to build it himself. He recognised her technical and marketing background as a fit, brought her in as a sweat equity partner, and over time she moved from contributor to the person now leading the company.Even she didn't know the term "sweat equity" when she started — she understood the mechanics (contribute work, own a share) long before she'd heard it given a label. Her sense is that the phrase is still mostly tech-startup vocabulary, gradually leaking into other industries. Hosted on Acast. See acast.com/privacy for more information.

We set out to talk about portfolio careers: juggling a day job, freelance work, advisory roles, passion projects. Standard stuff, on paper.But a moment that stuck out was Mickela's account of realising she'd been running a business for years without ever calling it that; managing herself as an author, running her own teaching practice, doing community liaison and admin and not recognising any of it as a transferable skill set because she'd boxed herself in as "a writer."That's the real case for a portfolio career. It's not just diversified income. It's permission to stop being defined by the first chapter of your CV. Hosted on Acast. See acast.com/privacy for more information.

In the first episode of A New Work Order, hosts Graeme Goulden and Mickela Sonola break down a phrase that gets used a lot without much explanation: sweat equity. They cover what it actually means to trade your time and skills for a stake in a business instead of a wage, why it's becoming more relevant amid rising living costs and shrinking pensions, and how platforms like Sweqlink are trying to make equity-for-skills deals more accessible, and safer, for everyone involved. Hosted on Acast. See acast.com/privacy for more information.