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We recently sat down with Virgil Brewster, a member of our Substack Accelerator, to unpack how he turned a brand-new publication into a source of real clients in a matter of weeks.
Full disclosure: Virgil has spent over a decade in marketing and built a real business long before he touched Substack. But when he arrived here three months ago, he was a skeptic who wrote the platform off as just another place for writers.
What changed his mind is worth your attention, because the moves behind it are ones you can copy: The mindset, the mechanics, and the specific steps that turn a publication into a business.
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