Emma went a year without buying clothes! What is going on here? Pt.2

Send us a message! Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!We challenge the wellness industry’s menopause claims and explain what actually works, from HRT to bone health. We unpack why wild yam cream can’t work, how bias and group pressure shape choices, and which tests and treatments improve life.• why “natural” menopause fixes sound convincing but fail• how HRT works, timing, and safety updates• bone health basics, DEXA scans, calcium and vitamin D• the limits of CGMs and biohacking in healthy people• wild yam cream’s enzyme problem and skin barriers• bias, identity protection, and why anecdotes spread• practical steps to get evidence-based reliefDo yourselves a favor and go to your doctor and discuss the medical options Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!We record live with Australian Skeptics to unpack wellness fads, anti‑vax myths, and why certainty beats nuance online. From onion cures to HPV wins, we share how to challenge claims with empathy, evidence, and clear language without feeding false balance.• defining skepticism as open inquiry and testing claims• why psychics and alt‑med thrive on confidence and scripts• the language of wellness and the lure of certainty• conflicts when sellers diagnose and sell supplements• mind body spirit festival irony and real clinical care• HPV vaccine success and countering anti‑vax tactics• false equivalence in media and platforming• who is truly holistic in healthcare and why• ivermectin, appeal to nature, and big wellness economics• practical critical thinking and audience fragmentationYou can find out more about this and future events at meetup.com forward slash ost skeptics Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!We dig into Australia’s “Cooker Wars,” why online hype didn’t translate into real marches, and how grifters turn fear into sales. Along the way we unpack media tactics, harmful pseudoscience, and what you can actually do about microplastics without falling for scams.• who the “cookers” are and why their marches flopped• how online engagement misleads organisers and followers• splinter groups, date confusion and poor logistics• the grift model from vaccine myths to EMF gadgets• selective-edit media tactics and why anecdotes seduce• racism and anti‑immigration pivots framed as “vetting”• real risks of microplastics and practical mitigation• why detox claims and black salve are dangerous• questions to test claims, sources and motivesThank you so much for tuning in. And as always, stay safe, stay well Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!We explore how quiet, steady change can break the shopping dopamine loop, reduce bias-driven choices, and build a wardrobe that reflects who we really are. Emma Edwards shares tools for metacognition, enoughness, and outfit repeating without fear while keeping values in view.• recognising present bias, urgency bias and loss aversion in shopping • exposure therapy for desire and “empty the cart” tactics • buying possibility versus getting reality • outfit repeating, the spotlight effect and reframing enoughness • distinguishing joy from “should” in beauty and fashion • habits for health without consumer triggers • sustainability that follows once the dopamine fog lifts • building a wardrobe for longevity, fit and frequent wear“Don’t forget to subscribe, rate, and review the podcast, and share it with your fellow smart women and allies”Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!We talk with Emma Edwards about The Wardrobe Project, a year-long pause on clothes shopping that reveals how bias, body image, and culture fuel compulsive buying. The pause creates a new way to enjoy style without chasing constant newness.• the no-buy year and why a full stop on shopping matters• how hedonic adaptation keeps us stuck in the “newness” loop• body image pressures and the polished ideal• the clean girl trend, wellness purity and coded thinness• fantasy self versus real self in our wardrobe choices• practical ways to find joy using what you already own• building an outfit album to retrain your eye• confidence as practice, not purchaseAnd don't forget to subscribe, rate, and review the podcast and share it with your fellow smart women and alliesSupport the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!We unpack the psychology that makes property buying so risky and share the biases that almost had us purchasing a unit above a bong shop because of plantation shutters. We lay out simple steps to slow down your thinking, separate what can change from what cannot, and make a cleaner call.• urgency and fatigue pushing “that’ll do” choices• halo effect from shiny features masking defects• anchoring on price guides and fake discounts• scarcity pressure and authority cues from agents• sunk cost from time, travel and rapport• overconfidence about “fixing” structural limits• confirmation bias and selective evidence• endowment effect and loss aversion once attached• optimism bias around income, rates and levies• practical guardrails and a cooling-off habitAnd don’t forget to subscribe, rate, and review the podcast and share it with your fellow smart women and alliesSupport the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!We challenge celebrity myths about vaccines, unpack the “too many too soon” claim, and show how grifters turned doubt into profit while measles and whooping cough return. We share practical steps to talk to hesitant loved ones and protect vulnerable kids now.• why the “Forest of the Fallen” misleads• how celebrity rhetoric fuels vaccine hesitancy• the autism link myth debunked with evidence• Andrew Wakefield’s conflicts and commercial motives• RFK Jr. and the business of misinformation• Samoa’s collapse in coverage and tragic outcomes• herd immunity explained and why timing matters• babies’ immune capacity versus vaccine antigens• outbreaks tied to delayed or skipped shots• how to talk to hesitant friends and family• practical steps to protect children and communitiesDon’t forget to subscribe, rate, and review the podcast and share it with your fellow smart women and alliesSupport the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting

Send us a message!A fast, clear walkthrough of the “Cooker Wars” timeline, from a viral march brand to four competing groups, collapsing turnouts, and a movement that sells outrage without outcomes. We map the players, the optics problem, and why economic pain makes people vulnerable to grifters.• Gaza protest optics triggering a copycat “March for Australia” wave• NSN claiming involvement and the credibility collapse that followed• Monica Smith’s rebrand to Put Australia First and calls for sponsorship• Infighting over footage, branding, and who gets the microphone• August march fiasco and Nazi presence damaging legitimacy• October “do‑over” with an 85% attendance drop• Fragmentation into Australia Marches and Save Australia• Monetising outrage through flags, EMF gear, and funnels• The missing policy: housing, migration skills, construction capacity• How to keep perspective and resist conspiracy pipelinesAnd don't forget to subscribe, rate, and review the podcast and share it with your fellow smart women and alliesSupport the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting