storytelling is your strategy: building a brand with purpose ft. YouMe Lin

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“Sisterhood hits different, you stop needing ten ‘brunch friends’ when one friend holds it all.” Everybody’s favorite, Angie Lassman, is back this week for another episode all about female friendship. We’re diving deep into the rules of modern friendship and all its intricacies—like staying friends with your BFF’s ex-boyfriend, always being the one to initiate plans, sharing every secret, bringing your significant other everywhere, telling your best friend you don’t like her boyfriend, staying friends just because of history, being a “ride-or-die” friend, and so much more. We also chat: + attachment styles (and how we’re the literal opposite) + how to become more securely-attached + transparency vs. vulnerability in relationships + introverted vs. extroverted friendships + being friends with someone your bff doesn’t like + how valuable rejection is + and so much more. As always, take whatever resonates from this episode and leave the rest. LOVE YOU. x More episodes with Angie: + How being a bad friend made us better ones + The friendship playbook: the art of having the best friends ever + Divorces, dead dads, and dream jobs SAY HI (to LISA GILMORE): IG: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ (to UNWINEDING): IG: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ (to ANGIE LASSMAN): IG: ⁠⁠⁠⁠⁠⁠@angielassman TikTok: ⁠⁠⁠⁠⁠⁠@angielassman Learn more about your ad choices. Visit megaphone.fm/adchoices

POV: you're at happy hour with Lauren and me. Naturally, we're talking about anything and everything—including dating, songs we'd send to our least favorite ex, Canadian slang I had no idea existed, and female friendship in our 30s. A little palette cleanser, if you will. Enjoy the chaos this week, ILY. SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ (to UNWINEDING): IG: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

“You have to love yourself more than your need to be loved by other people.” I don’t say this lightly: this conversation altered my brain chemistry. This week, we’re joined by one of my absolute dream guests, Sabrina Zohar—dating coach, entrepreneur, and host of the wildly successful podcast The Sabrina Zohar Show. Sabrina gives us a masterclass on attachment styles—how they shape the way we love, how these behaviors manifest in relationships, and how to understand our patterns. We unpack how to self-regulate when we’re feeling triggered and how to truly sit in the discomfort instead of spiraling, catastrophizing, or self-sabotaging. We also explore what it actually means to choose yourself—to stop abandoning yourself in the process of loving someone else. To give yourself permission and compassion to reconnect with your self-worth and learn to feel safe in love again. Ultimately, this is your guide to building the most beautiful and fulfilling relationship with yourself and with those around you. If you’ve ever felt like you’re too much but simultaneously not enough, this conversation is entirely for you. As always, take whatever you need and leave the rest. LOVE YOU. x SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ (to UNWINEDING): IG: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ (to SABRINA ZOHAR): IG: ⁠⁠⁠⁠⁠⁠@sabrina.zohar TikTok: ⁠⁠⁠⁠⁠⁠@sabrina.zohar Podcast: The Sabrina Zohar Show Learn more about your ad choices. Visit megaphone.fm/adchoices

A conversation on redefining beauty standards in a trend-obsessed world — and discovering who your favorite self really is—with my beautiful friend ⁠Natalie McMillan⁠. We explore past and current trends and why we’ve chosen to participate in them, talk about how fashion and beauty respond to the political climate, and unpack why “thinness” is suddenly “back.” In short, we’re giving our younger selves all the love, advice, and words of affirmation we would’ve wanted to hear about staying true to ourselves and our identities. And more importantly, we realize we’re becoming our favorite selves—and isn’t that the goal? SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠ (to NATALIE: IG: ⁠⁠⁠⁠⁠⁠⁠⁠@nataliemcm TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠@natalie.mcm Podcast: Into It With Natalie McMillan (to UNWINEDING): IG: ⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Here’s what’s going to happen: you’re going to lock in for the next 4 months, because you deserve to achieve everything you want. It’s just us this week, and I’ve been so inspired by all the “great lock-in” content I’ve been seeing online that I decided to create a guide for us—a roadmap to finish the year strong. We’re talking about how to check in with yourself, realign your goals, and actually make the most of the time we have left in 2025 (with a few neuroscience-backed tips!!!). This is your reset button and I hope you leave the episode feeling as inspired as I did. LOVE YOU. x DM me @unwinedingpod with the word 'BADDIE' and I'll send you this episode's template <3 Learn more about your ad choices. Visit megaphone.fm/adchoices

256: Would you be your own friend? Why do friendship breakups hurt so much? How do you navigate outgrowing a friend? And what do you do when jealousy shows up in friendship?—just a few of the questions my girl Zayit Bemmel and I get into in this episode. We talk about the messy, complicated, and beautiful parts of female friendship—from the grief of losing someone you thought would be in your life forever, to the moments we’ve had to admit we were the “bad friend,” to learning how to set healthier boundaries and actually show up better for the people we love. If you’ve ever struggled with friendship breakups, growing apart in your 20s or 30s, or dealing with jealousy in your friendships, this episode will remind you that you’re not alone—and that we all go through this. The best reminder? You haven’t met all the people (and friends) you’re going to love yet. EP. 226: you're not asking for too much, you're just asking the wrong person ft. Zayit Bemmel SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠ (to ZAYIT): IG: ⁠⁠⁠⁠⁠⁠⁠@zayitbemmel TikTok: ⁠⁠⁠⁠⁠⁠⁠@zvb.beauty (to UNWINEDING): IG: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

255: Things diet culture stole from us—and how we’re getting them back. I’m joined by my friend Danielle Dietzek, Nurse Practitioner and Co-founder of the dating app PlotTwist, to unpack our messy experiences with disordered eating, body dysmorphia, and self-worth. Together, we open up about calorie counting (hi MyFitnessPal), over-exercising, family comments, and the way comparison shaped our twenties. We also talk about recovery, therapy, and what it actually looks like to heal your relationship with food, your body, and yourself. This conversation is raw, vulnerable, and extremely honest—the kind we both wish we heard when we were struggling. If you’ve ever battled negative body image, diet culture, or felt stuck in the cycle of “discipline,” this episode will remind you you’re not alone. As always, take whatever resonates & leave the rest. LOVE YOU x TW: This episode contains open and honest conversations about eating disorders, disordered eating, and body image. Please listen with care, and if this subject feels too heavy right now, feel free to skip this episode. If you or someone you love is struggling with an eating disorder, you’re not alone. Visit NEDA or The Alliance for support and resources. SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (to UNWINEDING): IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠@unwinedingpodcast⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

254: Two Hispanic b*tches talking about friendships, relationships, and everything in between. This week, we're talking to one of my IG besties, Andrea Lugo—who I finally got to meet IRL in LA a few weeks ago. This episode has three segments: how to date a Latina 101 (and why we’re misunderstood), our favorite dating & relationship hot takes, and the lessons we’ve been learning in our love lives lately. A few questions we answer: + should your partner be your best friend? + does long distance actually work? + do they "always come back?" + does Tinx's Box Theory apply to friendship? + should you have access to your partner's phone? + how long is the honeymoon stage? + is physical chemistry overrated? and so much more. As always, take whatever you need, leave the rest. LOVE YOU. x SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (to ANDREA): IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theandrealugo TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theandrealugo (to UNWINEDING): IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠@unwinedingpodcast⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

253: Class is in session today, and we're mastering the law of detachment to get absolutely everything we want. We're talking what it actually means to detach, why letting go is the secret to attracting what you want, and how to practice it in real life. Whether it’s in dating, friendships, or your career, detachment isn’t about not caring—it’s about caring without clinging. In this episode, I'm giving you the mindset shift I want us ALL to have to be abundant, magical b*tches. LOVE YOU. x SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠⁠⁠⁠⁠ (to UNWINEDING): IG: ⁠⁠⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠@unwinedingpodcast⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices