This Week in Business podcast

Scaling a Local Favorite: The Strategy Behind Wawa’s Growth

0:00
11:35
Spola tillbaka 15 sekunder
Spola framåt 15 sekunder
Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets.

Hosted on Acast. See acast.com/privacy for more information.

Fler avsnitt från "This Week in Business"