Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun

Emilie Feldman, Wharton Professor of Management, explores how recent M&A activity—such as Ferrero’s acquisition of WK Kellogg—reflects a recurring trend where companies separate high-and low-growth assets only to later reintegrate them, drawing parallels to past moves by Kraft, Heinz, and other consumer goods giants.Ask ChatGPT Hosted on Acast. See acast.com/privacy for more information.

Manav Raj, Wharton Assistant Professor of Management, shares insights on how AI is transforming job roles, challenging traditional degree models, and pushing both students and educators to rethink skills development in a shifting labor market. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Siegel, Wharton Emeritus Professor of Finance and WisdomTree Chief Economist, shares his outlook on economic growth, inflation, interest rates, and market resilience, addressing the impact of tariffs, the rise of AI, and the uncertain future of Federal Reserve leadership. Hosted on Acast. See acast.com/privacy for more information.

John Zhang, Wharton Professor of Business Economics and Public Policy, discusses how firms use tariff-induced economic conditions to raise prices and explore dynamic pricing strategies, balancing profit motives with consumer perceptions and competition. Hosted on Acast. See acast.com/privacy for more information.

Shiri Melumad, Wharton Assistant Professor of Marketing, joins the show to discuss her new paper showing why dictated search terms may work better than typed. Hosted on Acast. See acast.com/privacy for more information.

Cait Lamberton, Wharton Professor of Marketing, joins Wharton Business Daily to discuss how the pandemic has impacted celebrations, including Halloween, and her research on "carnivalesque." Hosted on Acast. See acast.com/privacy for more information.

Brandon Copeland, Linebacker with the Baltimore Ravens, joins Wharton Business Daily to talk about financial literacy and his new podcast. Hosted on Acast. See acast.com/privacy for more information.