Building a B2B Marketing Strategy from Scratch

In this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers.Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and navigating budget and resource constraints.Timecodes:00:00 Introduction: The Power of Original Research00:48 Welcome to WeMarketers Podcast01:09 Diving into the Report: Content that Converts03:20 Key Findings from the Research05:04 Challenges and Solutions in Creating Original Research06:30 Maximizing the Impact of Your Research14:59 Case Studies and AI in Content Creation18:32 Designing and Measuring Effective Research Content19:38 Final Thoughts and Advice for Marketers22:27 Conclusion and Contact Information____________Download Redpoint's research "Content That Converts": https://redpointcontent.com/free-report-download/____________Connect with Becky Lawlor: https://www.linkedin.com/in/beckylawlor/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Join Andrew on WeMarketers Podcast as he discusses the importance of defining your ideal customer profile (ICP) with Ora Gittsovich, CEO of ClickRoads. With over 13 years of experience in B2B marketing, Ora shares insights on how businesses can build relationships, gather critical metrics, and identify their target audience. Learn the difference between ICP and customer persona, strategies for omni-channel marketing, and practical examples of successful ICP implementation. Perfect for startups and established companies looking to break through growth barriers.Timecodes:01:34 Defining Ideal Customer Profile (ICP)01:45 Understanding ICP and Customer Persona04:02 Collecting Metrics and Building ICP05:06 Importance of Customer Interviews08:10 Analyzing Market and Competitors09:34 Developing Marketing Strategies09:51 When to Develop ICP16:06 Practical Tools and Technologies for ICP17:52 Real-Life Success Stories22:03 Common Mistakes in Developing ICP30:08 Final Thoughts and Advice34:39 Blitz Questions and Wrap Up____________Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Welcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports.Albert also offers valuable advice for new marketers, discusses the impact of AI on marketing, and emphasizes the importance of patience, teamwork, and learning from failures. Don't miss this insightful conversation!Timecodes:01:03 Early Marketing Strategies at TalentUp03:46 Effective Strategies and Lead Generation07:01 Creating an Effective Blog09:28 Tools and Campaigns17:47 Challenges and Data-Driven Marketing20:34 Salary Trends in Marketing23:23 Advice for Aspiring Marketers24:50 Blitz Questions and Wrap-Up____________Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demianCheck marketing salaries: TalentUp.io

In this episode of the WeMarketers podcast, Andrew interviews Vlada Korzun, a strategic B2B content marketer and writer. With over five years of experience and a year of freelancing, Vlada dives into the importance of freedom and nonconformity in her work. She shares insights on building a personal brand, leveraging non-content communities, and optimizing content creation with AI tools like Claude and Perplexity. The conversation covers time management, client relations, pricing strategies, and the future of content marketing amid rapid AI development. Tune in for valuable advice and inspiration for freelance content marketers.Timecodes:01:51 Journey into Content Marketing03:58 Freelancing vs. Full-Time Employment05:15 Strategies for Client Attraction and Retention07:20 Handling Client Relationships09:52 Time Management Tips for Freelancers10:40 Determining the Value of Freelance Services13:31 Building and Promoting a Personal Brand16:20 Navigating Online and Offline Communities20:19 The Role of AI in Content Marketing25:19 Future of Content Marketing and Final Advice____________Connect with Vlada Korzun: https://www.linkedin.com/in/vladakorzun/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Join Andrew on the WeMarketers Podcast as he interviews Leontien Rutenfrans and Rebecca Hornig from Textmetrics. In this episode, they delve into effective B2B marketing strategies for AI writing tools. They explain how their European base and data protection focus set them apart in the crowded AI market.The podcast covers partnership-building with ATS systems, leveraging events for lead generation, content strategy involving AI tools, and the importance of human oversight in AI-generated content. Leontien and Rebecca also share tips on handling large marketing tasks within a small team and navigating the evolving landscape of AI technology.____________Timecodes:00:00 Introduction to WeMarketers Podcast00:43 Meet the Guests: Leontien Rutenfrans and Rebecca Hornig01:01 Overview of Textmetrics AI Writing Platform01:55 Standing Out in the Competitive AI Market03:14 B2B Marketing Strategies and Partnerships05:06 Event Strategies and Their Impact06:42 Content Strategies for AI Products08:02 Using AI Safely in Content Creation09:33 LinkedIn and Cold Outreach Tactics10:57 Managing Marketing with a Small Team11:45 Advice for Marketers Promoting AI Products13:00 Blitz Questions: Marketing Superpowers and Tools15:05 Conclusion and Farewell____________Connect with Leontien Rutenfrans: https://www.linkedin.com/in/leontien-rutenfrans-027257153/Connect with Rebecca Hornig: https://www.linkedin.com/in/rebeccahornig/Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

In this episode of the WeMarketers Podcast, Andrew interviews Alina Belascu, marketing manager at Tidaro. Alina discusses her 11-year journey in marketing, focusing on the transition from Parkanizer to Tidaro during the pandemic, which led to a rebranding initiative. The conversation explores the challenges of leading a small marketing team, emphasizing the importance of prioritization, segmentation, and resource management.Alina details the collaborative rebranding process involving her entire team and the strategic use of content marketing, including interviews with industry experts. She also shares her experience with AI tools in marketing, her strategies for internal and external collaboration, and the significant role photography plays in her personal and professional life. The discussion closes with blitz questions about favorite marketing tools, channels, and sources of inspiration.____________Timecodes:03:17 Challenges and Strategies for Small Marketing Teams04:13 Task Prioritization and Resource Management06:51 Balancing Immediate Needs with Long-term Goals15:51 Creative Solutions and Rebranding Process21:27 Content Marketing Strategy and Industry Challenges30:15 Utilizing AI and Collaboration with Teams44:43 Final Thoughts and Connecting with Alina____________Connect with Alina Belascu: https://www.linkedin.com/in/alinabelascuConnect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian