How to Design Your Dream Life and Business as a Mama CEO in 2025

If you’re feeling stuck in the weeds of your business and feeling like it’s impossible to make a reasonable revenue and work part-time hours, I hope today’s podcast episode delivers the inspiration and drive as we travel into New Year that… it’s possible. In fact, it’s more than possible, it’s reasonable, and absolutely achievable for anyone. And I hit my first six figure business in just six hours per week (and grew from there) between naptimes and a part-time corporate job and today I’m sharing with you exactly how I achieved that and the core things I think were pivotal to achieving that result. This episode is packed with practical advice and reflections that’ll help you reimagine how you approach your business in 2025. Here’s what you’ll learn in this episode: 00:01 My journey to six figures while juggling a part-time job and parenting two young children. 07:45 The scary decisions I made to streamline my business and reclaim time (and why self-belief might be one of your biggest assets) 12:02 Why outsourcing is a game changer—and where to start. 17:30 How live launching and email list growth doubled my revenue (and why it’s worth the sprint). 23:45 The top strategies I used to grow my audience and attract ideal clients. 31:00 Reflecting on 2024 and planning for a time-leveraged, scalable 2025. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin

Hi there! Can you believe the end of the year is almost here? Today, I’m starting reflections on 2024 to support you with strategic planning for 2025, and the lessons learned from supporting my most successful clients this year with the common threads of what I believe has made them successful. Whether you're running on empty or already planning your next big move, you've had an awesome year.... or you want next year to be radically different - this episode is packed with actionable strategies to set your business up for sustainable success in 2025 (maybe a few hard truths in there too!) Here’s what you’ll learn in this episode: 0:01 Reflections on 2024: How we’ve been planning for 2025 and what you can learn from it. 5:13 Addressing End-of-Year Exhaustion: Why some feel calm while others feel burnt out, and how to reset. 9:28 Fast Action Matters: How moving quickly (even imperfectly) sets you up for big wins. 17:02 Leveraging Support: Why asking for help is key to growth. 20:45 Consistency Over Perfection: How showing up regularly builds momentum. 26:34 The Long Game: How successful entrepreneurs focus on long-term strategies, not just short-term wins. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin

In today’s episode of Signature Online Course Secrets I’m speaking to 24 Business Lessons for 2024 - both lessons that I’ve learned in the last and lessons that have played out with my clients in Peace + Profit - that you can take away and apply to your business. Here’s a little sneak peek: [00:00:30] Why simplicity is your best growth strategy. [00:03:15] How I restarted my business from scratch and rebuilt to six figures. [00:06:45] Email Marketing and why I can assure you that you’re not sending too many emails [00:13:10] The importance of standing out in a crowded market. [00:16:30] Facebook ads: friend, foe, or both? [00:25:50] Why Instagram is easier than you think when done right. [00:34:00] Diversifying your marketing strategies for long-term success. Big shout out to Vix Meldrew for this idea and also a shoutout to some other folks I mentioned in today’s podcast episode: Million Dollar Emails by Kirsten Roldan Get Paid Podcast by Claire Pelletreau I currently have four places available for the January round of Peace + Profit - if you’d like to speak more about whether one of them is for you - you can reach out to me on Instagram or visit launcheasylife.com/mastermind.

As we head into the end of the year, I know many of us are gearing up for school holidays or the festive season. In Australia, it’s our big break, and if you're in the U.S. or the UK, your major school holidays or holiday season might be approaching too. But let’s face it: taking a break from business while juggling life and family can feel overwhelming, and for many mama CEOs, it means seeing momentum grind to a halt. Today, I’m diving into a better approach. We’re talking about how to take intentional, strategic breaks so that your business continues to grow—even while you’re enjoying holiday time. I’ll share how I shifted from feeling constantly behind to having a business that sustains itself during my time off. It’s all about planning, understanding lagging indicators in marketing, and making sure your revenue and visibility don’t take a nosedive. Let’s make 2025 your smoothest year yet! Here’s What You’ll Learn in This Episode: 00:02:00 Why going “momentum zero” during school breaks sets you back more than you think. 00:05:30 How to create sprint-rest cycles that work for part-time entrepreneurs and moms. 00:07:00 Setting up automated systems and recurring revenue streams to secure income even when you’re off. 00:09:30 Reverse engineering your revenue goals and planning your promotional calendar ahead of time. 00:12:30 How to get ahead now in Q4, so you’re not playing catch-up in February 2025. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin Schedule a call for early bird enrollment: Book Here

Today’s episode is all about setting yourself up for a breakthrough 2025. We’re getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started. Here’s what you’ll learn in this episode: 00:02:30 Why it's crucial to design your business around the life you desire—not the other way around. 00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership. 00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action. 00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life. 00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays. Links and Resources Mentioned: Peace and Profit Mastermind Enrollment Follow me on Instagram: @robynbirkin Book recommendation: Unbound by Harriet Lerner My friend Laken Chinpoy’s tips on boundaries and thriving relationships: Follow Laken here

Ever wanted to get a good sense of what your competitors are doing on Instagram that’s working so you can get a sense of what you should be doing more of? If so, you’re going to LOVE this little Chrome Extension. It’s not *exactly* spying - but it is a giant eye opener that’s going to help you get super dialled in on exactly what is actually working on Instagram without getting sucked into the so called ‘experts’ who are telling you what’s working, without the receipts. Want more? Apply for Peace & Profit Mastermind – Early Bird Enrollment Follow me on Instagram for updates and tips LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

This episode of Signature Online Course Secrets is 🔥 - I’m diving into the top 5 ways I fix businesses *just like yours* If the goal is to make a breadwinning wage from your business in 3 days per week - but what you’re doing isn’t landing right now - this is going to give you some major clues as to what you can work on in your business (or work with me on) to reach those goals. I always remember when my daughter Olivia was in and out of hospital when she was a baby and while one hospital would turn us away every. Goddam. Time - the children’s hosptial would rush us straight through triage and admit us right away. One day I asked why that was and the nurse at the children’s hospital gave me an answer I’ll never forget: the other hospital listens to maybe 2 kids chests per day. I listen to 100. And so - I can tell right away when a kid is really sick. Well - that’s like me with women creating breadwinning businesses in part-time hours - all day my business is focused on supporting women through the Peace and Profit Mastermind Tune in to discover: How your offers might be sabotaging your revenue (and how to fix them) The pre-launch secrets that make or break your sales Why some expenses need cutting, while others are worth every penny How to simplify your content strategy for maximum impact The mindset shifts that take you from overwhelmed to thriving Resources Mentioned: Apply for Peace & Profit Mastermind – Early Bird Enrollment Follow me on Instagram for updates and tips LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you're ready to scale to multi-six figures in part-time hours and looking for a truly strategic and high support container - here where you can learn more about Peace + Profit Mastermind Click here to learn more Reminder: our early bird applications close 21 November.

Ever wondered how much you really should be investing in coaching, courses, and professional development for your business? Today, I’m addressing the elephant in the room: how to strategically invest in your business without wondering whether you’re being swayed by the ‘always be investing’ messaging of the coaching industry.  The truth is that I do believe sometimes you need to invest in your business, and that sometimes you need to invest far more than the standard narrative of 10% - and that there are going to be times when, if you don’t, your business may shrivel up. But…. I also believe that sometimes you don’t need to invest much, or even at all - and as someone who has more than 20 years’ experience in business - it’s about being strategic, understanding return on investment (and the cost of investing, as well as the cost of waiting or not addressing skills gaps) and planning like a CEO in your business. In this episode, I share the times when I’ve invested and the thought process I’ve used to do that, give you a glimpse into how I budget (and what that might look like for you as you enter 2025) and some big red flags on when not to invest. LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

It’s time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible!  In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions.  Episode Highlights: [00:02] – Introduction and why setting aside time to plan will transform your year [02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit [03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy [09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers [15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year [18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals [19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals [24:57] – Step 5: Setting up project management systems for seamless execution [26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth Links & Resources: Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here. Connect with me on Instagram: @RobynBirkin